Looking for writing tools for marketers? Here are few of the great ones…
One of the most important parts of digital marketing revolves around creating amazing content. Everywhere you go online, on social media, blogs, forums, news sites, etc. people are creating a ton of written content to drive search traffic and gain new audiences. In the past two years alone, content consumption on Facebook has increased by 57% and by 25% on Twitter!
As consumer behavior changes to online research-based buying, content has become a critical weapon of professionals, especially marketers. Content marketers have emerged in the past decade to help brands and businesses study their target audiences and write awesome content that will resonate with them.
Consumers are now reaching out to the internet for answers. Your brand is in a good position to become relevant through the content you create. Needless to say, having a strong online presence is critical to the success of any brand in today’s digital environment. Creating valuable content and generating a positive word of mouth is a must have.
But in order to create that awesome piece of content, marketers need the most important part of the puzzle – awesome writing tools to create great content!
Top Writing Tools for Marketers
Content plays a key role in making your brand prominent on social media and the internet. However you have to be able to cut through all the noise. Creating a smart tailor-made content strategy is important, but finding ways to automate parts of your writing routine is also important so that you can focus on what really important- writing great content!
This is why finding the best writing tools matters a lot. To help you eliminate the need for infinite Google searches and review readings, we have curated a list of some of the best writing tools for marketers out there.
These writing tools are bound to provide you everything you need to get your writing done, from proofreading and providing a good interface, to suggesting amazing headlines to get your reader’s attention. So without wasting any more time, let’s dive in…
Next-Gen Document Collaboration for Teams & Clients.
The core value proposition of Bit’s editor is the ability to work collaboratively with your peers on writing projects while easily adding live digital content like YouTube videos, social media posts and much more. Marketers can simultaneously collaborate on a Bit document in real-time. If you are working on a solo project and need suggestions and feedback from fellow writers or friends, you can invite them to the doc.
Bit’s smart, minimal editor is perfect for distraction-free writing. No more word-styled ribbon with confusing and distracting tabs and buttons. Bit enables writers to use Markdown to write quickly. Markdown gets rid of all the distractions of a formatting toolbar and mouse clicks by helping you focus on your writing without lifting your fingers off of the keyboard.
2. Google Docs
A safe place for all your files.
Google Docs has been one of the most popular cloud-based document editors over the last two decades. Marketers have been using Google Docs editor to write and share content with colleagues and collaborate in real time.
It was one of the first tools that brought real-time document collaboration to the masses. No matter where users are in the world, they can write, comment and edit content together. These are just some of the reasons that it has become a crowd favorite productivity tool. However, as time has passed, many new and advanced editors have merged on the market with smart features that Google Docs lack.
High Performing Content Made Easy.
Founded in 2012, Atomic Reach is the content intelligence platform marketers and agencies. AtomicReach wants to equip marketers with the insights and tools necessary to get the greatest return from their written content. Using Artificial Intelligence and Machine Learning algorithms, AtomicReach goes through your content, analyzes it, and provides suggestions of the type of content and writing style that resonates with your audience. In this way, marketers can always create content that is up-to-point with what audiences expect, increasing the chances of conversions.
AtomicReach also provides you with the tools to measure the impact of content intelligence on revenue and audience engagement so you can see how your content is reaping benefits.
We at Bit love using Grammarly! Grammarly is a writing enhancement tool that goes way beyond your basic spell checkers and proofreaders. Grammarly includes a spell checker, a punctuation checker, a grammar checker, a plagiarism checker, and a vocabulary enhancement tool. Grammarly scans your text for more than 250 types of grammar mistakes in six distinct writing genres.
Grammarly also provides detailed explanations for all your errors and weekly progress reports. Even though it’s free to use, Grammarly takes its paid version a step further, providing word recommendations and checks sentence structure and voice. It’s available as a browser extension, a Microsoft Office add-in, a desktop app, and a website.
Mission Control For Marketing Teams
A big part of your content is your headline. If you are a blogger, marketer or copywriter, you know very well, the importance of writing an effective headline. Headlines are your content’s first introduction to the world and are often the primary reason why people decide to consume your content, making them an integral part of the writing experience.
Coschedule claims to be the “#1 Headline Analyzer” on the internet. Coschedule lets you write headlines that drive more revenue, shares, click through rates and search results. You can use Coschedule Headline Analyzer for writing headlines for your blog posts, email subject lines or social media messages. The tool analyzes the overall structure, grammar, length, keyword density and readability of your headline, and even provides Google search and Email subject line previews.
SEO for everyone.
As a marketer, your job is to have your product/service in front of as many people as possible. This is where SEO comes in. But SEO can be confusing, especially when Google keeps changing its SEO algorithm in hopes of providing its users with better search results. If you want to improve your content’s visibility through SEO, Yoast is a great tool.
Yoast SEO boasts of 3+ million users worldwide, making it one of the most trusted SEO plugins out there. Yoast SEO offers a lot of features to help improve your content and make it search engine friendly. Features like the ability to add focus keywords, meta description, rich snippets and XML sitemaps help in optimizing your content and increase your chances to appear on the 1st page of Google. We highly recommend this tool!
Pure Creative Flow.
ilys want content marketers to let go of their inner-editor while allowing their creative-genius to run wild! In other words, ilys think that we are our biggest critic while attempting to write and this nagging self-critic often takes out the joy in writing. This might result in a writer’s block and you end up taking way more time than expected to complete a given project. ilys wants to solve this problem by entering your desired word count and start typing. Once you start, you can’t go back, delete or edit anything until you have completed your word count goal. When you have reached your goal, only then can you edit your text in every way you want.
ilys allows tracks your progress over time and help you see where you’re rocking and when you’ve dipped in your output. It’s a great tool if you want to get more consistent in churning out great content for your business.
Hemingway App makes your writing bold and clear.
If you are looking to make your writing look more effective and professional, try out Hemingway. Start off by writing or copy-pasting your doc into the Hemingway editor. Hemingway will then analyze each word and give you suggestions to improve your sentences. The app highlights lengthy, complex sentences and common errors, adverbs, passive voice, and suggest alternatives to improve sentence flow and readability. A great app to make your writing more professional!
The editor’s standalone version is available for PC and Mac. Once you finish editing, you can export a file in a markdown or .html format.
EASY VERSION CONTROL AND COLLABORATION FOR WRITERS
Draft is a writing tool by writers for writers. As the name suggests, Draft lets users see where and what they have changed, giving them the option of accepting it or reverting it back to what it was originally. When users want to compare their old drafts, Draft gives them a bird’s eye view to see how their document changed over time and make changes accordingly.
With Draft’s “mark draft” feature, users can save their work as drafts as you go, giving you complete control over your work. Marketers can also import their documents from cloud services like Dropbox, Evernote, Box, Google Drive directly inside Draft. They can then edit these documents, share with friends, and manage feedback. Anything you do to the document is automatically synced back to your cloud account where you imported the document from.
Unrivalled writing experience.
StackEdit is a great tool for content marketers and web writers with a ton of great features. A markdown editor for the browser, StackEdit can sync your files with Google Drive, Dropbox, and GitHub and can also publish them as blog posts to Blogger, WordPress, and Zendesk. You can choose whether to upload in Markdown format, HTML or to format the output using the Handlebars template engine.
If you work with a team, StackEdit allows you to insert inline comments and embed collaborator discussions in your files, just as well as Microsoft Word and Google Docs. You can also share collaborative workspaces, thanks to the synchronization mechanism. If two collaborators are working on the same file at the same time, StackEdit takes care of merging the changes!
81% of consumers go online for research before heading out to the store and a whopping 97% of consumers turn to a search engine when they are buying a product vs.15% who turn to social media. In short, content matters. Putting out great content can help your business establish authority in the internet-land and win customers left and right. All you needed up until now were some great writing tools for marketers! Now that you have got your list ready, what are you waiting for? Go, write away!