The all-important one-pager is a document every business needs. One-pager helps you consolidate and communicate the most relevant information regarding your product or business and help move your business forward. Curious how? Let’s find out!
Time is the most important asset in our lives.
How many times have you heard someone utter these famous words- “I don’t have time”? I bet a million-gazillion times. Or more! Nobody seems to have enough of it as we are always looking for being more productive, looking to carve out some time from our busy schedule.
Apart from the time spent on our personal and professional lives, the average American spends 24 hours a week online. It’s no surprise that time you keep hearing those words “I don’t have time” now more than ever. Naturally, the tools, hacks, or methods that help us save time from our busy day are being valued even more.
One such tool is a one-pager. If you are running a business, the value of time increases exponentially.
You only have a few blocks of time in a day to convince your prospects, clients, partner, or investors about the value proposition your business or product brings to the table and how you are different than those other businesses out there.
This is where a one-pager comes in. But before we tell you how you can create an awesome looking one-pager, let us first go over some of the basics of one-pager and see what exactly it is and what it’s not! Read on…
What Is A Business One Pager? (Definition)
A one-pager is, as the name suggests, a one-page document. A one-pager is used as marketing material to demonstrate your business overview or your product or service information on a single page. It’s like one page a pitch of your company or a new-age brochure.
A one-pager is a brief outline of your business, describing what your business is about, what is the problem you are trying to solve, what your needs are, and ultimately what you want your audience to do for you.
Other important topics to include in your one-pager can be:
- Information about your team
- Your business model
- Target market
- Some info on your competitors
- Your USP
- Future financials or next steps
- Milestones that your company has accomplished to date
The one thing you should take special care of while creating one-pagers is to make them clear, crisp, and concise. They are usually displayed in a visual format to emphasize key information.
There are lots of different uses for One-Pagers:
- Use them to pitch to investors quickly
- Advertise your business locally
- Product or service one-pagers can be made for the sales and marketing teams to distribute to clients, partners, or prospects.
- Using them as flyers.
- PR and media relationship one-pagers can provide journalists with all the information they need to write about you
The page displays the core details of your business—what you’re offering, how you’re going to do it, and why you stand out from the competition—tightly packaged to fit on a single sheet of paper or a webpage!
Why Business One-Pager is an Important Document?
The primary purpose of your one-pager is to SELL the reader on your business. By giving the reader, a crisp, concise, and to-the-point overview of your business, product, or service, you aim to capture their attention.
Your goal is to get them excited to read the entire thing. A weak one-pager can easily turn off investors and clients and hamper your chances of a great first impression.
Here are some of the benefits of writing an exceptional one-pager:
1. It Helps Save Time
The biggest advantage of creating a one-pager is its ability to save an immense amount of time for the reader. It’s one of the reasons why one-pagers exists. It saves your high profile audience time and piques their interest in your business proposal from the get-go.
Your clients, partners, lenders, or investors are all busy people. Time is the most valuable asset of investors and they surely don’t want to spend it reading a 100-page document right out of the gate. You need to begin with a solid case and get them intrigued enough to care.
2. Attention-grabbing machine!
Investors see hundreds of business proposals every day. How do you plan on standing out and capturing their attention? A one-pager is designed to entice and engage readers and pique their interest in your business, product, or service.
3. Provides clarity
Writing one-pagers forces you to compress your long business proposal into a single page and place your focus only on the most important points. This gives you better clarity of thoughts and improves your own understanding of your business.
It also improves your ability to pitch someone quickly and effectively and is a great confidence booster. It also helps identify loop-holes in your business proposal quickly so that you can work on improving them.
How to create a business one-pager in the best way possible?
In order to create a one-page the best way, you need to take care of two vital elements that make or break a one-pager-
Having discussed a lot about the role the content of one-pager plays in its success, it’s time to make sure that we have the best design in place to make it eye-grabbing and enticing.
The content of your one-pager will only take you so far. You have to present that vital information in a professional, readable, and visually stunning manner.
Both content and design play a huge role in the creation of an effective one-pager. However, writing great content in a concise manner and making it visually appealing can take some time, effort, and a lot of time emailing between your team members.
What if, your team members could work simultaneously in a collaborative workspace to create an awesome looking one-pager?
If you itching to create one for yourself, worry no more! Let’s show you how you can create a visually appealing one-pager quickly and easily.
Bit helps you make sure your one-pager is more than just plain boring text and images. Apart from allowing multiple users to collaborate on a document, Bit also allows users to embed any sort of rich media in documents like YouTube videos, Google Docs, One Drive Excel Spreadsheets, GIFs, Tweets, interactive charts, etc.
Basically, anything on the internet with a link (i.e. www.example.com, https://example.com) can be shared and Bit will automatically turn it into live visual content that lives on your workplace documents!
Just copy-paste the URL of your content on a blank line of the document editor and hit enter. Bit then generates a live preview of your digital content within your document. Imagine how rich and interactive your one-pagers can become.
The best part is that Bit documents allow simultaneous collaboration between team members. This means that team members like content creators, editors, designers, marketers, etc. can work together to produce one-pagers (or any other workplace document) by brainstorming and pitching in their ideas!
The resulting documents are created faster, they look impressive, they’re creative, visually stunning, and best of all error-free!
Another great thing about Bit is that you can actually track your workplace documents when you share them with your audience. You can understand how effective your content actually is by observing how much time was spent on your documents, how often they were viewed, etc.
Want to kick start your one-pager? Check out our free one-pager template.
7 Tips for Creating a Great One-Pager
1. Do Not Make it Look Like a Boring Document
What’s the most important thing in a one-pager? If you said “content”, think again.
We mean, in a one-pager, content is obviously the king, but the way that content is presented is even more important.
Why? Because it’s the first thing someone will notice when they open your one-pager.
So if you don’t want people to bail out on your one-pager, you need to make it look clearer, visually organized, and more appealing.
But there’s a problem – creating documents using Microsoft Word and Google Docs doesn’t always result in the kind of beautiful and professional documents that you need to hook readers.
That’s where Bit.ai helps you!
Using Bit.ai, you can create a stunning one-pager that has the perfect format, is easy on the eyes, and great to look at!
The best part? Bit.ai has over 90 document templates, along with a one-pager template!
Each document template on Bit has tips to get you started on your writing. You can use this as a foundation for your one-pager and all you need to do is personalize the content.
2. Words are not Enough, Use Rich Media Too
Videos, images, GIFs, and basically any other rich media are super appealing and we remember them far more than we ever remember boring old facts.
The point being, by embedding rich media in your one-pager, you can create an attractive, easy-to-read one-pager that will surely impress your readers.
Bit.ai has got your back for this task!
With over 100+ integrations Bit lets you add any rich media in your Bit doc in seconds.
All you need to do is copy the shareable link and paste it into your Bit doc. It’s that easy!
3. Discuss with your Team Before Finalizing it
Teamwork is dreamwork and we all know that.
To make sure that you don’t miss out on any important thing in your one-pager, do not finalize it without consulting with your team.
If team members will work on the one-pager together and take inputs and ideas from one other, the one-pager is bound to rock.
….and Bit.ai helps you do just that!
Bit allows you and your team to collaborate on a Bit document in real-time and handle different aspects of your one-pager together in one place with powerful co-editing and real-time comments!
4. Use Colors that Match your Brand
Your one-pager should reflect your brand personality.
If you nail this, you can attract the right customers to your business and differentiate your business from the competition.
So how can you make a document that reflects your brand personality?
The answer is – using Bit.ai!
Bit allows you to change the look of your entire document.
You can change the theme of the document and update its primary color to match your brand’s color scheme with a click of a button!
5. Keep Track of its Effectiveness
You all probably know this – the best way to modify something is to evaluate it first.
The only way to make your One Pager the best it could be is by evaluating whether people are reading it, how much they are reading it, and whether they are interacting with it or not.
The answers to these questions will give you an idea regarding the changes you need to make in your one-pager.
But how can you track a piece of a document? That sounds like a lot of hard work.
Good news for you all – tracking your documents is a piece of cake using Bit.ai.
Bit.ai offers a document tracking feature using which you can get real-time insights on your shared docs.
That means you can see how much time someone has spent reading your one-pager, how often they come back to read it, how far they’ve scrolled, and a lot more!
6. Use Tables to Provide Clarity
Yes, you can simply just add rows of data like your revenue, profit, and turnover in your one-pager but there’s a better way to show all of that – Tables.
Even if your table is just a few cells, it is always a better choice than typing out all the complex figures.
If you include a table in your one-pager, readers would be able to grasp the complex figures in a quick glance rather than having to hunt through text.
Hey! We’re not talking about those dull black and white tables.
We’re talking about the tables that Bit.ai lets you create!
You can choose between 6 different layouts for tables on Bit and create wonderfully designed tables with the click of a button.
What’s more awesome? The colors of the table will automatically change based on the colors of your document’s theme!
7. Keep it Fully Responsive
This might seem a little out of the box, but there are a lot of times when someone might be viewing your one-pager on their phone or any other device.
Considering that first impression is the last impression, you obviously don’t want to make your one-pager look disheveled right?
So make sure that your one-pager document is fully responsive.
Even though this term might sound a little daunting, it’s actually quite simple to create a fully responsive one-pager.
All you need is Bit.ai!
Yes, Bit documents are fully responsive. That means one can read your one-pager on any device, regardless of its size!
A one-pager is an important part of your investment pitch. Make sure you perfect it by bringing in team members from all departments and collaborating to create a version with which you are totally satisfied. There are a few things one must keep in mind before creating a one-pager. These include:
- It should exactly be a single page long.
- It should be easy to read and grasp.
- The information mentioned in the one-pager should be brief and concise.
- Make it visually appealing to make it more attention-grabbing and easy to remember.
- Add a clear call to action at the end (a phone number, your office location, email, your social media links, etc).
So what are you waiting for? Create amazing looking one-pagers and other workplace documents and start impressing clients, partners, investors, prospects, and your team members with Bit today!
Further reads :
- How To Write Project Reports That “Wow” Your Clients
- One Pager Examples with Templates!
- How To Create An Impressive Pitch Deck
- What Is Usability Testing And How It Can Define Your Company’s Success
- The Ultimate Guide To Sales Enablement Content
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