The all-important one pager is a document every business needs. One pagers help you consolidate and communicate the most relevant information regarding your product or business and help move your business forward. Curious how? Let’s find out!
Time is the most important asset of our lives.
How many times have you heard someone utter these famous words- “I don’t have time”? I bet a million-gazillion times. Or more! Nobody seems to have enough of it as we are always looking for being more productive, looking to carve out some time from our busy schedule.
Apart from the time spent on our personal and professional lives, the average American spends 24 hours a week online. It’s no surprise that time you keep hearing those words “I don’t have time” now more than ever. Naturally, the tools, hacks, or methods that help us save time from our busy day are being valued even more.
One such tool is a one pager. If you are running a business, the value of time increases exponentially. You only have a few blocks of time in a day to convince your prospects, clients, partner, or investors about the value proposition your business or product brings to the table and how you are different than those other businesses out there. This is where a one pager comes in. But before we tell you how you can create an awesome looking one pager, let us first go over some of the basics of one pager and see what exactly it is and what it’s not! Read on…
What’s a one pager You Ask?
A one pager is, as the name suggests, a one-page document. A one pager is used as a marketing material to demonstrate your business overview or your product or service information on a single page. It’s like one page a pitch of your company or a new-age brochure.
A one pager is a brief outline of your business, describing what your business is about, what is the problem you are trying to solve, what your needs are and ultimately what you want your audience to do for you.
Other important topics to include in your one pager can be:
- Information about your team
- Your business model
- Target market
- Some info on your competitors
- Your USP
- Future financials or next steps
- Milestones that your company has accomplished to date
The one thing you should take special care of while creating one pagers is to make them clear, crisp and concise. They are usually displayed in a visual format to emphasize key information.
There are lots of different uses for One Pagers:
- Use them to pitch to investors quickly
- Advertise your business locally
- Product or service one pagers can be made for the sales and marketing teams to distribute to clients, partners or prospects.
- Using them as flyers.
- PR and media relationship one pagers can provide journalists with all the information they need to write about you
The page displays the core details of your business—what you’re offering, how you’re going to do it and why you stand out from the competition—tightly packaged to fit on a single sheet of paper or a webpage!
Why One Pager is an Important Document
The primary purpose of your one pager is to SELL the reader on your business. By giving the reader, a crisp, concise and to-the-point overview of your business, product, or service, you aim to capture their attention. Your goal is to get them excited to read the entire thing. A weak one pager can easily turn off investors and clients and hamper your chances of a great first impression.
Here are some of the benefit of writing an exceptional one pager:
1. It Helps Save Time
The biggest advantage of creating a one pager is its ability to save an immense amount of time for the reader. It’s one of the reasons why one pagers exists. It saves your high profile audience time and peaks their interest in your business proposal from the get-go. Your clients, partners, lenders or investors are all busy people. Time is the most valuable asset of investors and they surely don’t want to spend it reading a 100-page document right out of the gate. You need to begin with a solid case and get them intrigued enough to care.
2. Attention-grabbing machine!
Investors see hundred of business proposals every day. How do you plan on standing out and capturing their attention? A one pager is designed to entice and engage readers and pique their interest in your business, product or service.
3. Provides clarity
Writing one pagers forces you to compress your long business proposal into a single page and place your focus only on the most important points. This gives you a better clarity of thoughts and improves your own understanding of your business. It also improves your ability to pitch someone quickly and effectively and is a great confidence booster. It also helps identify loop-holes in your business proposal quickly so that you can work on improving them.
How to create a one pager in the best way possible?
In order to create a one-page the best way, you need to take care of two vital elements that make or break a one pager-
Having discussed a lot about the role the content of one pager plays in its success, its time to make sure that we have the best design in place to make it eye-grabbing and enticing.
The content of your one pager will only take you so far. You have to present that vital information in a professional, readable, and visually stunning manner.
Both content and design play a huge role in the creation of an effective one pager. However, writing great content in a concise manner and making it visually appealing can take some time, effort, and a lot of time emailing between your team members. What if, your team members could work simultaneously in a collaborative workspace to create an awesome looking one pager?
If you itching to create one for yourself, worry no more! Let’s show you how you can create a visually appealing one pager quickly and easily.
Bit helps you make sure your one pager are more than just plain boring text and images. Apart from allowing multiple users to collaborate on a document, Bit also allows users to share any sort of rich media like YouTube videos, Google Docs, One Drive Excel Spreadsheets, GIFs, Tweets, interactive charts, etc. Basically, anything on the internet with a link (i.e. www.example.com, https://example.com) can be shared and Bit will automatically turn it into live visual content that lives on your workplace documents!
Just copy-paste the URL of your content on a blank line of the document editor and hit enter. Bit, then generates a live preview of your digital content within in your document. Imagine how rich and interactive your one pagers can become.
The best part is that Bit documents allow simultaneous collaboration between team members. Which means that team members like content creators, editors, designers, marketers, etc. can work together to produce one pagers (or any other workplace document) by brainstorming and pitching in their ideas! The resulting documents are created faster, they look impressive, they’re creative, visually stunning and best of all error free!
Another great thing about Bit, is that you can actually track your workplace documents when you share them with your audience. You can understand how effective your content actually is by observing how much time was spent on your documents, how often they were viewed, etc.
Want to kick start your one pager? Check out our free one pager template.
A one pager is an important part of your investment pitch. Make sure you perfect it by bringing in team members from all departments and collaborating to create a version with which you are totally satisfied. There are a few things one must keep in mind before creating a one pager. These include:
- It should exactly be a single page long.
- It should be easy to read and grasp.
- The information mentioned in the one pager should be brief and concise.
- Make it visually appealing to make it more attention-grabbing and easy to remember.
- Add a clear call to action at the end (a phone number, your office location, email, your social media links, etc).
So what are you waiting for? Create amazing looking one pagers and other workplace documents and start impressing clients, partners, investors, prospects and your team members with Bit today!