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Looking for email tracking softwares to improve your email game? Look no further!

Salespeople often spend a ton of time in their inbox- prospecting leads, reaching out to customers, collaborating with clients and more. Emails are the go-to communication software for most salespeople which makes it extremely crucial to do it right. 

One way to improve the quality of your emails is to have intelligent data on whether your customers or prospects are reading your emails, how warm or cold the leads are, where are they spending most of their time in the email, which links are they clicking, which content is resonating with them and what is being completely ignored. 

However, a shocking 71% of salespeople say they lack the necessary knowledge to sell better and increase their close rates. 

This is where email tracking softwares come in. 

Email tracking softwares provide you with a ton of critical data on your email- like who opened up your email, from what device, and what links they clicked on, etc- and help you improve the quality of the emails you send out.

Read More: Email Marketing Stats That’ll Shock You!

List of 14 Email Tracking Softwares to Explore!

To help your sales team win at email marketing and send better emails, we ave compiled a list of 14 awesome email tracking softwares. Go through them and let us know your favourite one by tweeting us @bit_docs!

  • Mailtrack
  • SalesHandy
  • MixMax
  • Snov.io
  • Yesware
  • Bananatag
  • Hubspot
  • Boomerang
  • Groove
  • Streak for Gmail
  • Mailtag.io
  • Cirrus Insight
  • Reply.io
  • Salesforce Pardot

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Mailtrack for tracking all your emails

Kicking off our list is one of the most straightforward and simple to use email tracking softwares out there. Works as a Chrome Extension, Mailtrack is currently being used by 1,300,000 worldwide (more than 54,000 paying customers) and is arguably the easiest email tracker for Gmail. 

Mailtrack notifies you when an email is opened by adding a double tick symbol next to it, similar to what your Whatsapp messages get after being read (or delivered)

Mailtrack is perfect for freelancers and SMBs (small business owners) who just want a no-fluff email tracking solution that is easy to setup. 

Key Features:

  • Easy setup
  • Slick interface
  • Real-time notifications

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Monthly ($4.99/month), Quarterly ($3.99/month), and Yearly ($2.49/month).
Saleshandy for tracking your emails

SalesHandy is a Sales Engagement Platform with a ton of features including Email Tracking, Mail merge campaigns, Email Scheduling, Automated follow-up, Link Tracking, and In-depth engagement data of prospects. 

SalesHandy provides real-time desktop notification as soon as someone opens your tracked emails along with detailed email analytics. 

If you don’t want the whole software-suite, you can just download their chrome extension that provides 100% free email tracking without any hidden signatures or branded logos.  

Key Features:

  • Document tracking
  • Email scheduling
  • Works with Outlook

Pricing: 

  • Free with limited features
  • Paid plans start at- Regular ($7 per user per month), Plus ($16 per user per month), and Enterprise ($40 per user per month)
Mixmax: An Email tracking software

Next up is Mixmax, another Chrome Extension that works seamlessly with Gmail. Mixmax is a bit more advanced that Mailtrack with powerful analytics, automation, and enhancements for your outbound communications. 

Along with email tracking, you can schedule your emails, save emails as templates, and can also add interactive polls, surveys, link previews, slideshows and more with Mixmax. 

By integrating your inbox with Google Calendar, Mixmax also allows you to schedule meetings with clients and customers with a single click!

Key Features:

  • Undo send
  • Email templates
  • Scheduling 

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Starter ($9 per user/month), Small Business ($24 per user/month), Growth ($49 per user/month), and Enterprise (custom pricing). 

4. Snov

Snov.io: Email Tracking software

Snov.io is an email finder and validator software which has recently added email tracking to their arsenal as well. Snov.io is now a featured-packed software to find prospects with just one click of a button, validate their authenticity, send emails, and track open rates- all from one platform. 

The email tracker is completely free and works as a browser extension. You also receive real-time browser push notification when people read your emails or when they click on links.

Key Features:

  • Email finder
  • Create Drip campaigns
  • Technology checker

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Small ($26 per user/month), Medium ($49 per user/month), Large ($89 per user/month), and XL ($139 per user/month). 
Yesware : Email Tracking software

Get the who-what-when for every email open, link click, and attachment view with Yesware. A useful Gmail plugin, Yesware gives you the ability to track every email you send, right from your inbox.

Yesware also allows users to create and save email templates to reuse later and test different subject lines.

Apart from tracking open rates, users can also find out how long customers are spending on their slide decks, PDFs, and other attachments via the attachment report.

Key Features:

  • Easy setup
  • Progress report for bird’s eye view
  • Salesforce integration

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Pro ($12 per user/month), Premium ($25 per user/month), and Enterprise ($55 per user/month).
Bananatag : Email Tracking software

Bananatag is another Gmail plugin that lets you track your daily emails after you hit ‘send.’ 

Using Bananatag, you get data on when (time), where (location), and how (on which device) the receiver interacted with your email. Bananatag also sends you instant notifications when the receiver has interacted with your email. Users can receive real-time analytics on email opens, clicks, trends, and user behavior.

Apart from email tracking, Banantag has a block-based email designer that lets you create internal newsletters in Outlook without writing code. 

It’s free to use and easy to set up.

Key Features:

  • Email designer
  • Social reactions
  • Embedded surveys

Pricing: 

  • 100% custom and based on your organization’s specific needs, number of recipients, etc.
Hubspot: Email Tracking Software

If you work in sales and marketing, there’s a high probability that you already know what Hubspot is. However, many people are unaware that Hubspot also offers email tracking capabilities. 

With Hubspot’s email tracking, users get a desktop notification the second a prospect opens their email and clicks a link inside or downloads an important document inside (like a proposal). 

You can then instantly personalize your sales pitch and reach out to prospects at the right time, increasing your chances of closing. 

Key Features:

  • Email scheduling
  • CRM
  • Live chat

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Starter ($50 per month), Professional ($400 per month), and Enterprise ($1200 per month).
Boomerang: Email Tracking software

Boomerang lets you track the number of times an email was opened, the time it was first and last opened, which links have been clicked, how many times each link was clicked, and the first time and most recent time each link was clicked. 

Apart from email tracking, this nifty Gmail plugin has a ton of useful features like Inbox pause (to stop getting emails for a specific period), email scheduling, follow-up reminders, and even an AI assistant to help you write better emails. 

Boomerang is a must-have Gmail plugin with a ton of awesome features for everyone!

Key Features:

  • Email pause
  • Gmail Snooze
  • Email Reminders

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Personal ($4.99 per month), Pro ($14.99 per month), and Premium ($49.99 per month).
Groove: Email Tracking software

If you are looking for an email tracker for your sales team, Groove is worthy of your consideration. Groove allows you to sync your email and calendar with Salesforce to make sure all your data is up to date. 

With Groove, you can track the performance of any email template, allowing you to share the successful ones with the entire team and fine-tuning the underperforming ones.  

Groove is a full-on productivity suite for sales teams with campaign automation, account-based engagement, deep Salesforce integration, and some useful integrations. 

Key Features:

  • Salesforce integration
  • Campaign automation
  • Account-based engagement

Pricing: 

  • Custom pricing. 
Streak: Email Tracking software

Used by teams at Uber, Lyft, WeWork and more, Streak is a powerful extension that converts your Gmail into a CRM powerhouse.

You can track emails, schedule follow-ups, share data (contact info, files, emails and much more.) with teams, automatically capture data from the contacts and emails and much more. 

Users can also export important data to Google Sheets and use their native mobile apps (both Android and iOS) to work on the go. 

Key Features:

  • G-Suite integrations 
  • Mobile apps
  • CRM

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Professional Plan – $59 / Per User, Enterprise Plan – $129 / Per User (billed monthly)
Mailtag: Email Tracking Software

Mailtag lets you know in real-time, if and when your sent email was opened. Users can receive real-time desktop alerts when your emails have been opened and track open-rates, link-click rates, and more.

Apart from email tracking, Mailtag helps you increase your open-rates by allowing you to schedule your emails to be sent at the perfect time.

Users can also automate email follow-ups by what Mailtag calls “Automated Pings” which sends automated emails to remind prospects and increase your open rate. 

Key Features:

  • Scheduling
  • Automatic follow-ups
  • Easy to use

Pricing: 

  • Free trial for 14 days. 
  • Paid plans start at- $9.99/month (billed annually)
Cirrus insight : Email Tracking software

Another great email tracker, Cirrus Insights is feature-packed- email tracking, scheduling, email analytics, email templates, drip campaigns- it has it all!

With Cirrus Insight’s email analytics, users can study important metrics including email opens and click-through rates and find out what’s working and what needs improvement. 

Since it works right from your Gmail or Outlook account, you never have to leave your inbox to access Cirrus Insight’s awesome features. 

Key Features:

  • Salesforce integrations
  • Follow-up reminders
  • Drip campaigns

Pricing: 

  • Free trial for 14 days. 
  • Paid plans start at- Starter plan- $27/month, Closer plan – $45/month. 
Reply.io : Email Tracking software

Reply is a great email tracker for the sales team. Users can track email delivery, clicks, open and response rates. You can also A/B test your subjects and get intelligent insights on how to improve campaign results.

You can find new prospects directly from Reply, design email campaigns, collaborate with your sales team, and can even integrate your CRM to get all data in one place. 

From inbound sales to HR/recruiting, Reply has a ton of features for every professional!

Key Features:

  • Account-based sales
  • Detailed analytics
  • CRM integration

Pricing: 

  • Free trial for 14 days. 
  • Paid plans start at- $200/month

14. Pardot

Pardot: Email Tracking Software

Salesforce Pardot helps B2B marketers automate their marketing efforts and drive revenue. With an easy to use interface, Pardot engages buyers on their terms with dynamic, personalized campaigns

Users can easily track and understand each step of the buyer’s journey and help close more deals. 

From email building to automation, A/B testing, and optimization, Pardot is a complete solution for all your B2B marketing efforts. 

Key Features:

  • SPAM filter check-ups
  • Automatic segmentation
  • Analytics

Pricing:  Starts at $1,250 per month for up to 10,000 contacts.

Final Words;

Approximately five billion email attachments are sent out every day yet, people have no way of knowing whether the recipient opened or viewed their attachments. Email tracking softwares like the ones we have mentioned above handsomely solves this problem and provide your inbox with superpowers! You cannot go wrong with any of the above-mentioned email tracking softwares, just pick one based on your budget and use-case! Happy tracking 😉

Further reads:

Email-Tracking-Tools