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Think email is past it’s prime? These email marketing stats will surely change your mind! 

The Internet has fundamentally changed the way businesses and customers interact. Status Updates, Likes, Stories and Tweets are a few of the many ways marketers communicate with a customer or prospect.

New ways of reaching customers like Influencer marketing, chatbots, Facebook ads, etc. have opened up faster ways of reaching out to potential buyers and improving your marketing results.

With so many new and advanced opportunities at our disposal, why are we even discussing email marketing, right? It’s an ancient way of reaching out to customers and is not that effective…or is it?

Well, we dug deep into the effectiveness of email marketing in 2020 world and the results we found are going to shock you, no joke!

A lady standing on a pool of mails - gif

It turns out, email is still every marketer’s best friend. Not just marketers, consumers don’t mind receiving emails too.

A report by Statista indicates that 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.

Email Has Stood The Test Of Time 🕐

The email has stood the test of time and has grown to be an important part of any marketing strategy.

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets, proving that email marketing is still a critical and strategic component of any company’s marketing mix.

Since the number of ways a business communicates with its customers continues to increase day-by-day, it creates immense competition between these various communication channels as we all try to find better ways of engaging our audiences.

Brands are continually getting distracted by the “shiny new platform” syndrome, creating the perfect opportunity for you to up your email marketing game, especially when email generates $38 for every $1 spent, which is an astounding 3,800% ROI!

What did you say gif for email marketing

If you’re still hesitant, we’ve curated a list of some astounding email marketing statistics for 2019 to demonstrate just how powerful email can be. Read on…

Read more: 27 YouTube Stats That Will Stun Marketers

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Email Marketing Stats That Will Make You Amazed!

Email Marketing Stat #1:

Global email users amounts to 3.9 billion users in 2019. 

This figure is set to grow to 4.3 billion users in 2022 (Statista, 2019).

As a comparison, there are 3.5 billion social media users worldwide. Though both stats are close, email still has the upper hand in terms of reach over social media.

Source: Statista

Image illustration of email marketing stat "Global email users amounts to 3.9 billion users in 2019"
Global email users amounts to 3.9 billion users in 2019. .

Email Marketing Stat #2

269 billion emails are sent on a daily basis!

In 2017 alone, 269 billion emails were sent and received each day. This figure is expected to increase to over 333 billion daily emails in 2022. Conversations via email clearly show no signs of slowing done!

Source: Statista

Image illustration of email marketing stat related to number of emails sent per day
269 billion emails are sent on a daily basis!

Email Marketing Stat #3

Email generates $38 for every $1 spent!

Talk about ROI! Email marketing provides a mind-blowing 3800% return on investment for brands and marketers. Time to take it more seriously!

Source: Litmus

Image illustration of email marketing stat related to return of investment
Email generates $38 for every $1 spent!

Email Marketing Stat #4

87% of marketers use email campaigns to nurture their audiences.

Content Marketing Institute’s 2019 B2B Content Marketing Research reveals that almost 90% of marketers use email campaigns to nurture leads and improve their marketing efforts.

Source: Content Marketing Institute

Image illustration of email marketing stat related to email campaigns
87% of marketers use email campaigns to nurture their audiences.

Email Marketing Stat #5

93% of B2B marketers use email to distribute content.

B2B marketers are all in for email marketing as nearly every one of them uses email to distribute their content while only 26% use Instagram. If you are a B2B marketer and not using email, you are missing out on a lot!

Source: Content Marketing Institute

Image illustration of email marketing stat related to B2B marketing
93% of B2B marketers use email to distribute content.

Email Marketing Stat #6

Personalized email subject lines boost open rates by 50 percent.

The average email open rate is around 20% but when you personalize your emails, it goes up to as much as 50% according to Yes Lifecycle Marketing report. Make sure to add a bit of personal touch whenever crafting your next email subject line. 

Source: PRNewsWire

Image illustration of email marketing stat related to email subject lines
Personalized email subject lines boost open rates by 50 percent.

Email Marketing Stat #7

81% of SMBs still rely on email as their primary customer acquisition channel.

Email is one of the primary customer acquisition channels for small to medium-sized companies, but 80% of them also rely on email for customer retention! Email is still giving a tough competition to social media and SEO in terms of helping businesses acquire and retain new customers. Creating email newsletters using responsive newsletter templates is increasingly becoming a vital acquisition strategy by marketers. 

Source: Emarsys

Image illustration of email marketing stat related to customer acquisition
81% of SMBs still rely on email as their primary customer acquisition channel..

Email Marketing Stat #8

The average open rate for a welcome email is 82%.

Make sure to include some relevant information, a CTA, or the next steps a person needs to after opening up your welcome email to fully take advantage of that awesome rate!

Source: 99firms

Image illustration of email marketing stat related email open rate
The average open rate for a welcome email is 82%.

Email Marketing Stat #9

91% of shoppers want to hear from companies they do business with via email.

Shoppers are actively seeking new offers, discount codes, exclusive access to sale and email is still the most preferred channel of receiving that information by consumers.

Source: Sleeknote

Image illustration of email marketing stat related to online shoppers
91% of shoppers want to hear from companies they do business with via email.

Email Marketing Stat #10

Sending three abandoned cart emails results in 69% more orders than a single email.

People often put items in their online shopping cart, only to then leave without completing the purchase. Your business can make use of email marketing to get those customers to complete their purchase by sending abandoned cart emails as they tend to get the job done.

Source: Oberlo

Image illustration of email marketing stat related to abandoned cart emails
Sending three abandoned cart emails results in 69% more orders than a single email..

Email Marketing Stat #11

Adding videos to your email content can boost click rates up to 300%.

Making your email interactive and fun to read is the way forward. With so many digital distractions, marketers cannot get the attention of their prospects via bland emails. Spruce up your marketing game with videos, slideshows, GIFs and more for fully capitalizing your email marketing efforts.

Source: Salesforce

Image illustration of email marketing stat related to addition of videos in emails
Adding videos to your email content can boost click rates up to 300%.

Email Marketing Stat #12

Nearly half (49.1%) of all emails are read on mobile devices throughout the world.

Make sure your email newsletters are mobile optimized. If not, you are potentially losing 50% of your audience just because of this minor error!

Source: EmailMonday

Image illustration of email marketing stat related to emails opened on mobiles
Nearly half (49.1%) of all emails are read on mobile devices throughout the world.

Email Marketing Stat #13

Over 350 million dollars will be spent on email advertising in 2019.

It’s estimated that the U.S. will spend over 350 million dollars will be spent on email advertising in 2019.

Source: Backlinko

Image illustration of email marketing stat related to email advertising
Over 350 million dollars will be spent on email advertising in 2019..

Email Marketing Stat #14

16% of all emails never make it into the inbox.

Email deliverability can really make or break an email marketing campaign. You can spend both time and resources on crafting the perfect email but if it never reaches your audience, all your effort goes down the drain.

Source: OptinMonster

Image illustration of email marketing stat related to spam emails
16% of all emails never make it into the inbox..

Email Marketing Stat #15

59% of marketers say email is their biggest source of ROI.

We have already covered the massive ROI email marketing can provide. It’s no doubt then, for 59% of marketers, email is their biggest source of return on investment!

Source: Wordstream

Image illustration of email marketing stat related to ROI
59% of marketers say email is their biggest source of ROI..

Email Marketing Stat #16

82% of workers check email outside of normal business hours.

Marketers often send emails during typical business hours thinking it’ll have the most impact on their open rates. However, since more than 80% of customers are still checking their emails outside of work, it’s a good tactic to schedule your emails outside working hours when there might be less competition for attention.

Source: Statista

Image illustration of email marketing stat related to checking emails in business hours
82% of workers check email outside of normal business hours.

Email Marketing Stat #17

People check their personal email account more than 10 times a day.

More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

Source: Hubspot

Image illustration of email marketing stat related to number of times a person checks his mail a day
People check their personal email account more than 10 times a day.

Email Marketing Stat #18

68% of millennials say promotional emails have influenced their purchase decisions.

Over 2 in 3 (68%) of millennials said that promotional emails impacted their purchase decisions at least on a few occasions according to Fluent. They also found that promotional emails were 10% more effective at inspiring millennials to take action compared to emails sent to older age groups.

Source: MarketingDrive

Image illustration of email marketing stat related to promotional mails
68% of millennials say promotional emails have influenced their purchase decisions..

Email Marketing Stat #19

iPhone is the most popular mobile client for reading emails 

Apple’s iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent. Make sure to study Gmail’s email guidelines (so as to not get blocked by Google) and keep in mind iPhone’s screen sizes to make sure your email looks good on the reader’s screen.

Source: Litmus

Image illustration of email marketing stat related to iphone
iPhone is the most popular mobile client for reading emails.

Email Marketing Stat #20

99% of consumers check their email every day.

Lastly, nearly everyone checks their email every day. Email is as much a part of everyday life as Facebook, Instagram, or any other cool new social media platform!

Source: OptinMonster

Image illustration of email marketing stat related to checking emails everyday
99% of consumers check their email every day.

Email Marketing Stat #21

77% of customers open emails solely because of the discounts offered.

It shouldn’t come as a surprise to you but a whopping 77% of customers only open up your brand emails to know about discounts. Now you know a sure-fire way to increase your open rate- offer discounts!

Source: BitBounce

Image illustration of email marketing stat related to discounts offered in emails
77% of customers open emails solely because of the discounts offered.

Email Marketing Stat #22

68% of email recipients report email as spam based solely on the subject line.

Subject lines are undoubtedly the most important part of your email marketing strategy. If your subject line even remotely suggests that it’s spam, customers have no problem to mark it as spam or delete it without even opening them up. A good rule of thumb should be to test your subject lines using an email subject line tester tool.

Source: Invesp

Image illustration of email marketing stat related to reporting of spam mails
68% of email recipients report email as spam based solely on the subject line.

Email Marketing Stat #23

CTRs are 47% higher for B2B email campaigns than B2C email campaigns.

However, they also have a higher bounce rate, though, and just slightly higher complaint rates.

Source: Wordstream

Image illustration of email marketing stat related to B2C email campaigns
CTRs are 47% higher for B2B email campaigns than B2C email campaigns.

Email Marketing Stat #24

Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Statistics have shown that consumers who purchase products through email spend 138% more than those that don’t receive email offers. Another reason to up your email marketing game and start taking email seriously!

Source: JeffBullas

Image illustration of email marketing stat related to online spending
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Email Marketing Stat #25

80% of users are likely to delete an email if it isn’t mobile-friendly.

As we have already discussed, almost 50% of all emails are opened on a mobile device. If that didn’t convince you to make your emails mobile-friendly, the fact that 80% of users are likely to delete an email if it isn’t mobile-friendly definitely will!

Source: CleverTap

Image illustration of email marketing stat related to deletion of emails
80% of users are likely to delete an email if it isn’t mobile-friendly.

Final Words…

And there you have it, folks! 25 insane email marketing stats for 2020! Shocked? Excited? We know the feeling!

Email is a great personal way to reach out, doesn’t get lost in social media feeds, and people are still using it daily! Enough reasons for brands and marketers to create awesome email marketing campaigns and newsletters to drive results from their audiences!

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