Want to know the marketing potential of YouTube? Take a look at these astonishing YouTube stats!
When it comes to videos, nobody comes close to YouTube. With over a billion users, almost one-third of all internet is on YouTube. And with Cisco predicting that video will be 82% of all internet traffic by 2022, YouTube is only just getting started. On mobile alone, YouTube reaches more 18-34 year-olds than any cable network in the U.S. If you want to get serious about creating content for your personal brand, your company or need to advertise, YouTube is one of the hottest commodity.
Top YouTube Stats Every Marketer Should Know
If you are a marketer in 2018 and are not utilizing or just can’t see the immense opportunity that YouTube has laid down upon us, these YouTube stats might help!
We have curated a list of some shocking as well as eye-opening YouTube stats that’ll make rethink how you think about the video platform. Go through these YouTube stats one by one, internalize them, and the plan your marketing strategy accordingly. You ready? Let’s go!
YouTube Stats #1
YouTube has over 1.9 billion monthly active users.
With over 3.9 billion total internet users in the world, YouTube accounts for half it! YouTube has been quickly closing in on the gap between it and Facebook, which accounts for 2.2 billion monthly active users.
YouTube Stats #3
94% of 18- to 24-year-old internet users use YouTube.
According to a survey by The Pew Research Center a whopping 94% of 18- to 24-year-olds use YouTube. Millennials are undoubtedly, the most active bunch on the platform.
Source: Pew Research Center
YouTube Stats #4
96% of US teens are on YouTube.
According to Forrester Research and Marketing Dive, YouTube is the most popular social site for 12- to 17-year-olds. If your company offers a product or service for teens, uing YouTube for advertising is a no-brainer!
YouTube Stats #5
Half of American internet users aged 75 and over use YouTube.
Close to 51% of Americans aged 75 and above actively use YouTube. Your grandma might not see the value of scrolling down Facebook for memes and family photos, but she might want to check out new recipes on YouTube!
YouTube Stats #7
6 out of 10 people prefer online video platforms over television.
According to Google, 6 out of 10 people prefer watching videos online to live TV. People may be watching less TV but it doesn’t mean that video consumption is declining as well. If you have been advertising on TV, its time to start looking at YouTube as another option.
YouTube Stats #8
YouTube reaches more 18-49-year-olds than any broadcast or network TV station.
According to the same Google report back in 2016, YouTube reaches more 18 to 49-year-olds than any broadcast or network TV station. TV viewing has been on a decline and will continue to do so in the years to come.
YouTube Stats #9
YouTube is the 2nd most-visited website in the world.
According to Alexa rankings, YouTube is the 2nd most visited website in the world. It’s only 2nd to its parent company Google! On average, people spend eight minutes and 41 seconds each day on YouTube. The report also found that “YouTube” was the second most popular search term in 2017, according to Google.
YouTube Stats #11
70% of YouTube video views come from smartphones.
With internet plans becoming cheaper and screens becoming more high quality and bigger, more and more people are using their smartphones to consume videos online. Thus, as a business, you need to make sure that your YouTube videos are mobile optimized to provide the best user experience.
YouTube Stats #12
On average, 5 billion YouTube videos are viewed every day.
According to Ominicore, about 5 billion YouTube videos are viewed on average every single day. Google points out that an individual attempting to rack up 1 billion hours of YouTube watching would have to find a playlist that was 100,000 years long! That’s a whole lotta of videos if you ask us!
YouTube Stats #13
YouTube was the top iOS app of 2018.
Given its popularity, it’s not surprising that YouTube rose from the third spot in 2017 to the first spot in 2018 in the Apple app store ratings. It beat out Snapchat and Facebook as the free app with the most downloads of the year.
YouTube Stats #14
YouTube generates 3 billion searches per month.
It’s clear that after Google, YouTube is the most sort after search engine of the masses. People are constantly looking for informational content, how-to videos, tutorials and more, which makes YouTube a great place to showcase your product or services.
YouTube Stats #15
50% of all TV viewers under age 32 will not subscribe to a traditional pay-TV service by 2025.
Forrester Research is predicting that 50% of all TV viewers under age 32 will not subscribe to a traditional pay-TV service by 2025. With the growth of the internet, it’s already difficult to reach audiences via TV and it’s only going to get tougher. It’s about time you start strategizing for the future.
YouTube Stats #16
400 hours of video are uploaded to YouTube every minute!
YouTube CEO Susan Wojcicki dropped a bomb at Vidcon when she told audiences that nearly 400 hours of videos were uploaded to YouTube every single minute. With online video consumption increasing every day, it’s safe to assume that this number has only been increasing ever since.
YouTube Stats #17
YouTube provides almost half of all on-demand music.
86% of consumers listened to music using an on-demand streaming service like Spotify, Apple Music etc. Interestingly, YouTube was responsible for providing 47% of that music content. If you work in the music industry or ar an artist, you need to take YouTube very seriously!
YouTube Stats #18
59% of Gen Zers increased their YouTube usage last year.
People between 16 and 24 say they’re increasingly using YouTube, Snapchat, and Instagram (in that order). While 46% of millennials are increasing their usage.
YouTube Stats #19
7 IN 10 people default to horizontal viewing when watching videos online.
Think By Google released findings that 7 out of 10 people default to horizontal viewing when watching YouTube videos on their phones. If you are a content creator, make sure to use up the full-screen space while creating the video as the majority of people like horizontal viewing.
YouTube Stats #20
18% of US adults get their news from YouTube.
Yep! 18% of U.S. adults get their news on YouTube, compared to 45% on Facebook and 11% on Twitter. YouTube could be a great platform for budding journalists or up-and-coming news/media blogs to get their hands on video coverage and cater to an ever-increasing audience.
YouTube Stats #21
86% turn to YouTube for guidance on parenting topics.
According to Google, Dads watch more parenting-related content on YouTube than Moms do. And of the millennial dads, 86% turn to YouTube for guidance on parenting topics. If you have a product for children, you now know how to craft your marketing message.
YouTube Stats #22
93% of millennials go to YouTube to learn how to do something.
Apart from getting their entertainment fix from funny cat videos, millennials are using YouTube for learning as well. According to Google’s research, a staggering 93% of millennials go to YouTube to learn how to do something. From cooking to fixing that leaky pipeline, people are turning to YouTube to learn to do things on their own.
YouTube Stats #23
3 in 4 adults report watching YouTube at home on their mobile devices.
Marketers need to keep in mind that they are making content for smaller screens are 3 in 4 adults watch YouTube on their mobile devices.
YouTube Stats #24
Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising.
Meanwhile, the majority (55%) of TV advertising time is NOT paid attention to. That advertising time is either spent multitasking (26%), skipping the ads (15%) or switching channels/videos (14%). It’s safe to assume it’s time your company re-evaluates its advertising budget and spend.
YouTube Stats #25
The average length of a first page YouTube video is 14 minutes, 50 seconds.
In 2017, Backlinko analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works and the correlation between ranking factors—such as like, comments, and shares—with YouTube rankings. The findings? Videos that are longer in length outperformed shorter ones. Clearly, YouTube wants people to stay on their platform for a longer time and thus, long-form videos are given a priority. A smart thing to keep this mind while creating your marketing content.
YouTube Stats #26
68.2% of all videos on YouTube’s first page are in HD.
With high-quality camera gear becoming cheap, people are making videos that can entice and mesmerize viewers. As a result, HD videos are significantly more common than SD videos on the first page of YouTube’s search results. Make sure you make high-quality videos to increase your chances to be featured on the first page of YouTube.
YouTube Stats #27
YouTube is the third most valuable platform for businesses.
According to a report by Clutch and Smart Insights, the most valuable social media platforms for businesses are Facebook (89%), LinkedIn (83%), YouTube (81%), and Twitter (80%).
Conclusion/Final Sum up
After seeing all of these statistics, you really can’t deny the incredible marketing capabilities YouTube has. Being a marketer or business owner in 2019, you need to jump on board with video content and start growing your YouTube channel for the better. If you are having trouble starting with your channel, you can check out our guide to a perfect banner image for your YouTube channel and how you can use the Community Tab on YouTube to engage with your audience. Happy Creating!