We curated an extensive list of some of the most mind-blowing Instagram stats every marketer should know about in 2020! Read on…

Instagram is showing no signs of slowing down. The popular photo and video sharing app have now over one billion users, 500 million of those are using the app on a daily basis! These are staggering numbers for a platform that’s just 7 years old. Instagram has become “the” place for millennials to share parts of their lives with friends. Beautiful photos, videos, disappearing stories, live videos – all make a wonderful experience for the users.

Three people using instagram

Top Instagram Statistics Every Marketer Should Know in 2020

If you are a marketer in 2020 and are not utilizing or just can’t see the immense opportunity that Instagram has laid down upon us, these Instagram statistics might help!

We have curated a list of some shocking as well as eye-opening Instagram statistics that’ll make rethink how you think about the platform. Go through these statistics one by one, internalize them, and the plan your marketing strategy accordingly. You ready? Let’s go!

Instagram stat #1

A billion users mean Instagram is only behind its parent company Facebook (1.4 billion) and YouTube. However, Instagram is ahead of most other social network sites, including Twitter (who has 68 million) and Pinterest (250 million).( Source: Sproutsocial )

Instagram statistic illlustration related to total active monthy users
Instagram has 1 billion monthly active users. (Jan, 2019)

Instagram stat #1: 1 billion monthly active users. (Jan, 2019)

 

Instagram stats #2

And those daily active users are continuously contributing to the platform as per 95 million photos are shared on Instagram on a daily basis. Talk about an engaging community! ( Source: Hootsuite )

Instagram statistic illustration related to active daily users.
Nearly 500 million daily active users. (October, 2019)

Instagram stat #2: Nearly 500 million daily active users. (October, 2019)

 

Instagram stat #3:

Brands show up on Instagram every single day of the month. Which is why it’s imperative for your business to keep producing quality content regularly and keep a posting schedule ready for Instagram.( Source: Hootsuite )

Instagram statistic illustration related to brands posts per month
Brands post an average of 27.9x per month.

Instagram stat #3: Brands post an average of 27.9x per month.

 

Instagram stat #4:

Another BIG reason why marketers and businesses need to be on Instagram. Your potential customers are actively looking out for you on Instagram and if you don’t have a business page ready yet, you are already losing out on their business. ( Source: Hootsuite )

Instagram statistic illustration related to brand search
70% of users look up a brand on Instagram.

Instagram stat #4: 70% of users look up a brand on Instagram.

 

Instagram stat #5:

From automobile spare parts to t-shirt, people are visiting business profiles regularly to check out fresh new products and services. (Source: AdEspresso )

Instagram statistic illustration related to business profile visits
More than 200 million users visit a business profile at least once daily.

Instagram stat #5: More than 200 million users visit a business profile at least once daily.

 

Instagram stat #6: 

The like button is hit around 4.2 billion times day! Which shows that Instagram’s community is not there to passively consume content but to regularly engage.

Instagram statistic illustration related to hitting of like button
The Like button is hit an average of 4.2 billion times per day.

Instagram stat #6: The Like button is hit an average of 4.2 billion times per day.

 

Instagram stat #7:

As we mentioned above, Facebook’s audience is highly enthusiastic about engaging more with Instagram and as a result. Instagram see a significantly higher rate of engagement than their Facebook counterparts. ( Source: Hubspot )

Instagram statistic illustration related to profit
In 2020, Instagram’s share of that profit will grow to 30% globally.

Instagram stat #7: In 2020, Instagram's share of that profit will grow to 30% globally.

 

Instagram stats #8: 

 Instagram looks like an engagement behemoth for brands because of the video based promotions.( Source: Hubspot )

Instagram statistic illustration related to instagram ads
1 in 4 ads on Instagram is a video.

Instagram stats #8: 1 in 4 ads on Instagram is a video.

 

Instagram stat #9: 

Branded hashtags are easy to track and encourage the use of user-generated content (UGC). Since people are more likely to follow or buy from you if your friends are talking about it, branded hashtags are a great marketing strategy being deployed really well on Instagram.(Source: AdEspresso)

Instagram statistic illustration related to branded hashtags
7 out of 10 Instagram hashtags are branded hashtags.

Instagram stats #9: 7 out of 10 Instagram hashtags are branded hashtags.

 

Instagram stat #10:

Even though Instagram allows the use of a maximum of 30 hashtags per post, the magic number seems to be 11, according to a report. Use at least 10-15 hashtags to allow your Instagram post to be discovered from various niches, which ultimately leads to more brand exposure and brand equity. (Source: Adspresso)

Instagram statistic illustration related to number of times hashtag usage
11 is the magic number for hashtag usage.

Instagram stats #10: 11 is the magic number for hashtag usage.

 

Instagram stat #11:

It is 54 times higher than Pinterest and 84 times higher than Twitter! Instagram all the way!( Source: Brandswatch )

Instagram statistic illustration related to engagement rates
Brands see engagement rates 10x higher on Instagram than they do on Facebook.

Instagram stats #11: Brands see engagement rates 10x higher on Instagram than they do on Facebook.

 

Instagram stat #12:

80% is a LOT! Make full use of this opportunity by converting your account into a business account. An Instagram Business profile allows you to add additional contact information like your company email, phone number, and address that isn’t available for personal profiles.

Instagram statistic illustration related to following of brands
80% of users follow at least one brand on Instagram.

Instagram stats #12: 80% of users follow at least one brand on Instagram.

 

Instagram stat #13:

While Instagram is a visual platform and people expect nothing but awesome pictures from other users- be it their friends or businesses- don’t shy away from occasionally letting people know about the products or services you provide. If you don’t want to mess up your “feed aesthetics”, post about your products in Instagram stories!( Source: Hootsuite )

Instagram statistic illustration related to new products on instagram
60% of users learn about new products through Instagram.

Instagram stats #13: 60% of users learn about new products through Instagram.

Instagram stat #14:

When other users post about your business, it leads to a higher degree of trust amongst their peers about your brand. And higher trust often leads to high conversions. Make sure to create branded hashtags and ask your followers to use it to share their side of the story.(Source: Hootsuite )

Instagram statistic illustration related to conversion rates on instagram
Posts with User-Generated Content has 4.5% higher conversation rate than non-UGC posts.

Instagram stats #14: Posts with User-Generated Content has 4.5% higher conversation rate than non-UGC posts.

 

Instagram stat #15:

Geo-tagging can help your business to appear in the search feed when a user looks for a certain location. This increases your overall brand reach and helps you target customers you weren’t able to reach out to before.( Source: Socialreport )

Instagram statistic illustration related to mention of location in instagram posts
Posts with locations get 79% more engagement.

Instagram stats #15: Posts with locations get 79% more engagement.

 

Instagram stats #16:

Consistency is the key to success. And Instagram is no different! Brands use the same filter for each post to maintain a coherent narrative and make their brand instantly recognizable by its followers.

60% of the top brands use the same filter for every post.
60% of the top brands use the same filter for every post.

Instagram stats #16: 60% of the top brands use the same filter for every post.

 

Instagram stat #17:

Enough reasons for you and your business to take Instagram seriously ;)(Source: AdEspresso )

Instagram statistic illustration related to number of brands present on instagram
90% of the top 100 brands are on Instagram

Instagram stats #17: 90% of the top 100 brands are on Instagram

 

Instagram stat #18:

This is an interesting one. Longer hashtags do well because they are usually really specific to a business, landing them in the category of branded hashtags. Thus, they appeal to a niche audience, making your Instagram post highly engaging. On the flip side, using shorter hashtags like #goodvibes is so generic and broad that your post is likely to get lost in the sea of images.( Source: AdEspresso )

Instagram statistic illustration related to characters usage in hashtags
Hashtags that contain an average of 21-24 characters perform better than shorter hashtags.

Instagram stats #18: Hashtags that contain an average of 21-24 characters perform better than shorter hashtags.

 

Instagram stat #19:

Whenever you post something on Instagram, don’t forget to give your followers a heads up about the post by putting it up on your Instagram story. Being a relatively new feature, Stories get a lot of views and user engagement.( Source: Hootsuite )

Instagram statistic illustration related to search of products
1 in 4 Millennials seek stories of products and services they are considering buying.

Instagram stats #19: 1 in 4 Millennials seek stories of products and services they are considering buying.

 

Instagram stat #20:

Thanks to Snapchat, people are already well versed with the concept of stories and actively seek out new stories from their friends as well as brands. Hence, it’s no surprise that Story ads increase ad recall and have a high CTR.( Source: Hootsuite )

Instagram statistic illustration related to story ads
Story Ads increase ad recall, purchase intent, message association, and CTR.

Instagram stats #20: Story Ads increase ad recall, purchase intent, message association, and CTR.

 

Instagram stat #21:

Which means that 80% of all daily active Instagram users watch Instagram stories just as often as they’re checking their feeds. Your business clearly shouldn’t be ignoring Stories!( Source: Statista )

Instagram statistic illustration related to watching stories
There are 400 million users watching Stories on a daily basis.

Instagram stats #21: There are 400 million users watching Stories on a daily basis.

 

Instagram stat #22: 

It shows that people are actively looking out for products and services on Instagram and not just pretty pictures of beaches in Hawaii!( Source: AdEspresso )

Instagram statistic illustration related to buying of products that people saw on instagram
72% of users have bought a product they saw on Instagram.

Instagram stats #22: 72% of users have bought a product they saw on Instagram.

 

Instagram stats #23:

Videos are a very engaging form of communication as they can get your message across more thoroughly. Experiment by putting our videos on Instagram or going live and see if your fans enjoy watching them or not.( Source: Brandswatch )

Instagram statistic illustration related to sharing of posts
When Instagram introduced videos, more than 5 million were shared in 24 hours.

Instagram stats #23: When Instagram introduced videos, more than 5 million were shared in 24 hours.

 

Instagram stats #24:

If you are in the Fashion business, there’s no better place to be then Instagram.( Source: Brandswatch )

Instagram statistic illustration related to fashion brands presence on instagram
96% of US fashion brands are on Instagram.

Instagram stats #24: 96% of US fashion brands are on Instagram.

 

Instagram stat #25:

If your business has a Youtube channel as well as an Instagram account, you might want to consider cross-promoting them both and telling a coherent story throughout the customer journey.( Source: Hootsuite )

Instagram statistic illustration related to use of youtube
95% of U.S. Instagrammers use Youtube

Instagram stats #25: 95% of U.S. Instagrammers use Youtube.

 

Conclusion:

Can you really doubt the massive reach and influence Instagram is having on the world right now? After seeing all of these statistics, you really can’t deny the incredible marketing capabilities Instagram has. If you are a marketer or business owner in 2020 and not using Instagram for promoting your products or simply engaging with your fans, you are missing out on a lot of business to your competitors. Hope these Instagram statistics will light up a fire inside you to get creative with your Instagram strategy and take your business to newer heights!

Further reads: 

Insane instagram stats that will shock you - pinterest image