Want to up your marketing game in 2020? You must master these 15 digital marketing tools right away!
Any business operating in 2020 is bound to have a digital presence. With your customers online 24×7 from around the world, it only makes sense to go where they are and get discovered.
Digital marketing is no longer a “nice to have” or an “add on” to traditional marketing. In fact, it’s gradually becoming the most important marketing channel.
Digital marketing can be defined as everything you, your brand, or your company does to market your products or services to customers and prospects using digital technologies. Essentially all marketing activities that take place in the digital realm are digital marketing.
One of the biggest advantages of digital marketing today is that it has helped level the playing field against marketing giants and allowed new and small businesses, an equal opportunity to fight for customer’s attention.
In order to keep up with digital marketing today, modern-day marketers are expected to work on a variety of different projects from:
- Creating marketing campaigns on Facebook
- Creating high-quality graphics for Instagram or Pinterest
- Coming up with clever tweets
- Writing top-notch content for their company blog
- Perfecting Google Ad campaigns
- Making sense of an abundance of data through Google analytics…
…and it has left us all catching our breath! Phew!
The good news is that with the right digital marketing tools we can all save a tremendous amount of time, energy, and most importantly maintain our sanity!
Read more: 25 Email Marketing Stats That’ll Shock you!
Top Digital Marketing Tools You Should Be Using in 2020
The digital marketing tools aren’t just for those with the job position marketer. There are a lot of people who should be mastering these tools too:
- Students entering the marketing world!
If you are one of these people, keep your notepads ready because we are going to share a ton of awesome tools that you’re going to want to use. Are you ready? Let’s go!
Digital Marketing Tool #1: Google Analytics
The go-to tool for tracking website traffic for businesses is Google Analytics.
According to W3 tech, Google Analytics is used by 55.4% of all the websites, that is a traffic analysis tool market share of 85.1%!
Google Analytics allows marketers to better understand their site and users. It helps with evaluating the performance of your marketing, content, products, and more.
Google Analytics helps you sort, understand, and share your data quickly with an easy-to-use interface and shareable reports.
With the new Google Optimize platform, integrated with Google Analytics, you can even perform A/B testing and make the best decision based on data.
Read more: Best Document Tracking Systems In 2020
Digital Marketing Tool #2: Bit.ai
There’s no business on the face of the earth that functions without using some sort of document to create, collaborate, and share.
However, even though the world around us has changed dramatically, our documents still remain plain and boring.
Documents today need to be multi-dimensional. As the information around us keeps growing we need more powerful tools that can adapt to our needs.
Bit.ai is an all-in-one document collaboration platform which offers a smart editor for:
- Creating interactive live documents & add any type of digital content and it’ll display visually
- Creating a robust digital content library so all content can live in one place
- Track shared documents so teams can see how audiences interact with the content being shared
Bit.ai is the first to bring document management, creation, and insight into one platform. It’s about time you make the shift from your dad’s dated document editor, and bring all your content in one place with Bit!
Digital Marketing Tool #3: Hubspot Marketing
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales and marketing tools.
Price: Free to $3,200/month for enterprises, depending on your plan
Digital Marketing Tool #4: Elink.io
elink.io is an amazing all-in-one content curation & marketing tool that helps marketers and content creators publish email newsletters, web pages, and embed web content by just adding web links!
Turn any web links (articles, videos, etc.) into visual content in seconds. You can convert weblink collections to email newsletters and export them to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.).
You can also track content performance and engagement levels on the content you create.
elink offers 19 beautiful pre-built responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will change the way you create and share content.
Digital Marketing Tool #5: Mobilemonkey
Mobilemonkey is an easy-to-use chatbot builder for creating interactive, mobile Facebook Messenger marketing chatbots in minutes.
Omnichat by Mobilemonkey is a chat marketing automation platform that:
- Automatically nurtures & qualifies leads
- Converts and engages customers with multi-channel bot tools
- Uses growth hacking tools to build Facebook Messenger contacts
- Allows marketers to write a single chatbot funnel that works seamlessly across multiple messaging platforms.
Mobilemonkey has been recognized the World’s Best Marketing Bot Platform at the Martech Breakthrough!
Digital Marketing Tool #6: Marketo
Marketo has emerged as one of the best marketing automation platforms with around 2,300 customers and over 100,000 active users from all over the world.
On top of Marketo’s simplicity and ease of use, it is highly flexible and sophisticated, enabling digital marketers to achieve business goals.
It is one of the most comprehensive platforms that can easily scale with your enterprise. With features like lead management, A/B testing, keyword analysis, customer engagement metrics, etc. Marketo proves to be a great addition to your digital marketing toolkit.
Digital Marketing Tool #7: Optimizely
Considered by many as the world’s leading experimentation platform, Optimizely empowers marketing and product teams to test, learn, and deploy winning digital experiences.
Optimizely takes out the guesswork by allowing marketers and product teams to test headline ideas, images, CTA’s, colors, graphics, in-code pricing algorithms, and more.
Optimizely lets you control how many people see your experiments and then measures their responses by segment. With Optimizely’s patented Stats Engine technology, marketers can expect fast and trusted results.
Digital Marketing Tool #8: CrazyEgg
If you haven’t heard of CrazyEgg, you are surely missing out on an awesome tool!
Crazy Egg is a heat mapping tool that allows you to see where your website visitors click when they visit your pages.
Crazy Egg’s Scroll Map tool shows how far bottom your website visitor has scrolled and where they abandoned your website. This allows marketers to place important information accordingly on your website.
Here are some key features Crazy Egg provides:
- The Overlay tool allows you to see which elements of your website are getting most clicks so that you can optimize placements accordingly.
- The Confetti Tool, you can see all the clicks on your website segmented by referral sources.
All this information is super useful in optimizing your website and if used smartly, can convert your website visitors into customers.
Digital Marketing Tool #9: Google Trends
One tool that marketers should definitely master in 2020 is Google Trends. Another great tool by Google, Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages.
It then displays this information using the graph for everyone to understand and comprehend.
Users can also compare different keywords and search by time period, demographics, categories, and type of search including Google Images and YouTube.
Whether you need validation on your idea, conduct competitive research, or see which topics are making waves amongst your target audience, Google Trends is the perfect comparison tool.
Digital Marketing Tool #10: Facebook Audience Insights
One of the most underrated digital marketing tools out there is Facebook audience insights. As we all know marketing is all about knowing your customer and their preferences.
With over a billion users, Facebook probably knows your customers more than you do! This allows Facebook to create tools to help marketers better target their audiences across their platforms.
The more customer insights you have, the better equipped you are to deliver meaningful messages to people, Facebook audience insights help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
If you master this tool, your life as a marketer is bound to get a lot easier.
Digital Marketing Tool #11: Google Keyword Planner
If you are planning to run a Google AdWords campaign, you should be well-versed Google keyword planner.
Integrated within Google Adwords Platform, Google keyword planner lets users add one or more keywords, choose the country and the language, and see approximately how many times that keyword is searched.
Marketers can see if their desired keyword have “High”, “ Medium” or “Low” competition and what is the suggested bid for that keyword.
The tool also helps in finding more relevant and related keywords for your niche.
Even if you don’t plan on using Google AdWords, Google keyword planner is a great tool for deciding which topics to write on for your blog/website, thus helping you refine your content marketing strategies.
Digital Marketing Tool #12: Unsplash
We as marketers are often looking for the next stock photo to use in our blog post, social media graphic, landing page, ads, and much more. If you want a great resource for stock photos, Unsplash is your ideal destination. Why? Check out these stats:
- Unsplash has over 300,000 high-resolution images
- More than 50,000 contributors, you’ll surely find some great stock photos while browsing Unsplash
- 10 new photos added every 10 days
Since every photo published licensed under Creative Commons Zero, Unsplash is one among ideal resources to find awesome free stock images.
Digital Marketing Tool #13: Adroll
Adroll is a marketing automation tool that specializes in retargeting. Founded in 2007, it is currently being used by over 35,000 advertisers worldwide.
It allows you to place and monitor ads on both web, and mobile, including popular social media platforms like Facebook and Twitter.
Its simplistic dashboard makes it easy for anyone to get detailed information on their ads and makes retargeting a breeze.
Digital Marketing Tool #14: Flashyapp
If you looking to do omnichannel marketing that increases sales and you don’t want to spend a lot of time on integrations, Flashy is the solution for you. Flashy is an all-in-one marketing platform that will allow you to convert your site visitors to subscribers and your subscribers to repeat customers.
There you have it- some of the best digital marketing tools on the planet right now. Even if you are not in marketing, these tools can help you do your work faster and streamline business operations effectively.
Did we miss out on any of your favorite digital marketing tools? Let’s us know by tweeting at us @bit_docs
Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.
The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.