Here’s the one thing that no one ever said:
“Creating a sales pitch and convincing people to buy is so easy, I could do it in my sleep.”
If you’re a sales rep, you know that creating a sales pitch is not a piece of cake.
In fact, it’s quite the opposite: totally frightening.
Not only do you have to present your product, service, and value prop to your prospects in a matter of seconds, you also need to connect with them on a human level.
This leads to salespeople searching for “How to create the perfect sales pitch?” on Google. (Probably how you got here!)
We totally understand.
Days, weeks, and months of research and appropriate internet stalking have led to this exact moment – you have finally got a meeting with the prospect you’ve been chasing.
Considering that first impression is the last impression, this is your one and only chance to turn a prospect’s interest into action and you obviously don’t want to ruin it, right?
We mean, losing the sale at this point would be frustrating, tragic, and even worse… a waste of time.
But, is there any blueprint for coming up with the ideal pitch?
There must be because according to a report, 20% of top sales reps close 80% of all sales deals.
So what is it that 20% are doing right? Well, you’re about to find out!
From what it is, to how to do it the right way; this article will tell your everything you need to know about sales pitches.
If you stick around until the end, you might even find one amazing tool that’ll help you with your sales pitch.
What’s a Sales Pitch Anyway? (Definition)
Simply put, a sales pitch is an attempt to persuade someone to buy your product or service.
These pitches can be delivered to an individual or a larger group or even via phone or email.
Even though sales pitches vary from one seller to another, they all have one thing in common: they explain what the product is, its value and encourages the customer to buy it.
A sales pitch is not just a monologue comprising the features of the product anymore. It has become more of a conversation than a one-sided lecture from the sales rep.
Honestly speaking, if your buyer isn’t hooked by what you have to say, they likely won’t purchase your product – no matter how good it is.
So now that we have your attention, let’s explore some inside tips used by the creme de la creme of the marketing world!
How to Create a Powerful Sales Pitch?
1. Research, Research & Research
Let’s accept it.
Your product or service isn’t going to sell itself.
If you want to make the perfect pitch, you need to understand your customer.
Before starting with your pitch, research as much as you can on their company, their industry, and competitor.
Know who the right people are, get a moment of their time, say the right thing to them and, say it at the right time.
Also, ask follow-up questions, pinpoint their pain, and offer a solution.
The bottom line is, show them that you care enough to understand their business. Research is the key to the best sales pitches!
2. Focus on What The Customer Cares About
We’ll let you in on a little secret here:
A good sales pitch talks about the product whereas, a perfect sales pitch talks about the person using the product.
This means that the more precious you make your prospects feel, the more you listen to them, and the more you educate them, the better your sales pitch is going to be.
Remember, your sales pitch should never sound like a generic, jargon-filled pile thrown at your customers.
It shouldn’t sound like flimsy promises either.
Yes, you can have a sales script in mind, but it’s just as important to listen to your prospect and offer them exactly what they want!
If you can nail this, you’ll see leads rolling in.
3. Tell Stories
Who doesn’t enjoy a good story, right?
Stories have immense power.
Stories are what make TED Talks go viral, and get us misty-eyed when we hear an old love song.
Incorporating storytelling into your sales pitch is always a good idea – irrespective of who your target is or what you’re selling.
If you’re still not convinced, just keep yourself in your prospects’ place for a second.
Do you want to listen to a bunch of boring industry-related stats?
Or, would you like to hear about a case study when the product helped make someone’s life easier?
We’re pretty sure it’s the latter.
Stories really possess the power to steer a sales pitch in the right direction!
4. Present Solutions, Not Features
See, your buyers today are more informed than they’ve ever been.
According to research, 92% of customers say that better access to information, like product information or reviews, has changed their expectations of companies.
Also, buyers spend 67% of their journeys online, where they can do their research and seek advice from others.
What we’re trying to say is, creating a pitch comprising information that your customers already know is useless.
Instead, tell the customer why they need the product or service and not all of the things it can do.
- What is the problem you solve? How big is that problem?
- Why should someone care about the problem you solve?
- Who are the people you serve?
- What success or results have you had?
Hit everything we’ve listed above and you’ll hit the jackpot!
5. Follow the Rule of Three
Three is a magical number.
Consider the constitution of the United States. To drive the point home, Thomas Jefferson used triple iterations. Did it work? Well, it’s still one of the most famous sentences in modern history.
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
And what about Abraham Lincoln? The Gettysburg speech was a very short teeny tiny speech. But we all still remember it. Why? Rule of three.
“…that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.
According to studies, the information presented in groups of three sticks in our heads better than other clusters of items.
Even in the world of sales, the rule of three holds special significance.
Instead of overwhelming your prospects with endless facts, choose three key elements that you want them to retain in their minds.
So if you want something to stay in someone’s head, put it in a sequence of three!
By the way, are you still using the same old MS Word & Google Docs to create your sales pitches?
If yes, it’s time to dismantle and revamp your pitch from the ground up using Bit.ai.
Remember, it’s not all about the words you say – the visuals matter too!
Bit.ai – The Ultimate Tool for Creating a Knockout Sales Pitch
Through its robust, intuitive, and integrated tools, Bit.ai has made the complicated and long process of creating a sales pitch a walk in the park.
Using Bit.ai, you can create a ‘live and interactive’ sales pitch that highlight your text, has the perfect format, is easier to remember, and great to look at!
You can easily share this sales pitch with the team, sales reps, trainees, and even your prospects!
Using Bit will bring happiness into your workday, while also making your sales pitch a hundred times more awesome!
Don’t believe us? Check out all these mind-blowing features of Bit!
1. Real-Time Collaboration: Earlier, sales involved the “lone wolf” strategy. However, businesses have started to realize that sales teams that are united and work together produce better results. If team members work on a sales pitch together and take inputs and ideas from one other, the pitch is bound to rock. Well, Bit.ai helps you do just that. Bit allows you and your team to collaborate on a Bit document in real-time and handle different aspects of your sales pitch together in one place.
2. Smart Workspaces: Sales is hard work and we all know this. What’s even harder is the ‘personalization’ aspect of it. You can’t obviously send the same sales pitch to your prospects in the construction sector that you sent to the one in the banking sector. Every prospect needs a different sales pitch, and storing all the different kinds of information can be daunting. Don’t worry, because Bit solves that problem for you. Using Bit, you can create workspaces around different sectors. You can also create workspaces around different teams!
3. Sleek Editor: Your sales pitch is a super important document and it needs all your attention. Bit totally understands that and that’s why it offers a minimal and distraction-free editor.
4. Guest Access – On Bit, you can give ‘guest access’ to your clients, trainees, or other interested stakeholders. The ‘guests’ aka your clients or trainees can get two types of access to the documents: comment-only and read-only. With the comment-only access, they can @mention team members and give their suggestions or feedback while read-only access only allows them to read the content you have shared with them. The read-only access is the best when it comes to new trainees and interns!
5. Content Management: While creating sales pitches, there’s a lot of digital media that might come in handy. Managing and storing all these digital media assets becomes a breeze with Bit.ai. It has a powerful content library that you can use to save and access all types of digital content you might need in your sales pitch.
6. Fully Responsive Templates: If you’re a door-to-door salesman, you can’t possibly carry your laptop with you all the time. So what happens if you forget to send your sales pitch from your laptop to your phone? Well, good news! Bit documents are fully responsive. That means you can take a look at your sales pitch on any device, regardless of its size.
7. Interactive Documents: From compelling images, social proof to pricing tables, a sales proposal is made up of a number of things. However, adding all these rich media in regular documentation platforms like MS Word is a pain. On the other hand, with over 100+ integrations Bit lets you add any rich media in your Bit doc in seconds. All you need to do is copy the shareable link and paste it into your Bit doc. It’s that easy!
8. Sharing & Permissions: We’re sure you don’t want your sales pitch to lend in the hands of the wrong people. Well, Bit supports features like password protection, file access restrictions, etc. that can help keep your sales pitch safe. You can also export the document as PDFs, Word files, Markdown, and many more formats.
9. Get Real-Time Insights – Bit offers a document tracking feature using which you can get real-time insights on your shared docs. That means you can see how much time your prospect has spent reading your sales pitch, how often they come back to read it, how far they’ve scrolled, and a lot more.
When it comes to creating, sharing, and managing sales pitches or any other document, there’s nothing like Bit.ai out there.
So what are you waiting for? It’s time to step up your game from Google Docs and Word and start using Bit.ai!
Anybody who has been in sales for longer than an hour will tell you that a sales pitch is no longer simply a stack of information thrown at prospects.
It is a two-way conversation between the seller and prospect, rather than a one-sided lecture.
It’s about getting to know your prospect really well and providing them with an irresistible offer.
It’s your mission, brand statement, and company persona, all rolled into a well-crafted, persuasive presentation.
Truth be told, it’s hard to make a sale if you have a lousy pitch so we really hope you’ve picked a tip or two here on making your sales pitch sharper, and more effective.
These timeless tips will not only help you sell more during good times but will also help you during difficult times like the one we’re facing right now.
And before bidding adieu, we’d like to share a quote with you that we absolutely love:
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have a chance to forget you.” – Patricia Fripp
Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.
The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.