Looking for best sales enablement tools? Your search ends here with our carefully curated list of the top 20 sales enablement tools on the market. From cloud-based CRMs, to nifty browser extensions, we have it all covered. We are hopeful that you will find “the best sales enablement tool(s)” on this list and take your sales efforts up a notch. If you find this list helpful, do share it with your team and peers. Cheers!
One of the biggest revenue driving forces behind most organizations is its salespeople. Your sales force helps give your organization a chance to grow by representing the company, going out in the field, interacting with customers, building relationships, establishing trust, and closing deals! With such massive responsibilities resting on their shoulders, salespeople need tools to help them optimize interactions with the clients and prospects to close more deals.
This is why sales enablement tools play a crucial role in the development and success of any organization. We have handpicked a list of 20 of our favorite sales enablement tools that will help your salespeople close more deals.
Before we jump into the list of sales enablement tools, let’s take a refresher course on what sales enablement really means.
WHAT IS SALES ENABLEMENT?
For those of you who don’t know, sales enablement can be defined as the process of providing the tools, knowledge, and data to sales professionals to help them maximize every sales opportunity.
According to IDC (International Data Corporation), sales enablement is about, “getting the right information into the hands of the right sellers at the right time and place, and in the right format, to move a sales opportunity forward”.
Sales enablement is really just a fancy term for tools that help salespeople connect to their prospects and customers. Today’s consumers are informed and more tech-savvy than ever. In fact, 70% of the buyer’s journey is complete before a buyer even reaches out to sales. In a world of empowered customers, salespeople need to be more digitally inclined than ever to reach their customers. We have the best sales enablement tools to do so. Let’s dive in!
20 SALES ENABLEMENT TOOLS
There is no one-size-fits-all tool for every organization. Every business has different goals, wants and needs. As a result, every business will require a different set of tools. If your priorities are:
- Aligning sales and marketing
- Providing sales with actionable data
- Forming meaningful relationships with customers
- Increasing sales conversions
…one of these sales enablement tools will surely fit your needs perfectly.
Note: The sales enablement tools in this list are not ranked in any particular order. They stand out as being best-in-class.
Sales Enablement Tool #1: Bit.ai
Salespeople often find themselves making a lot of documents in the form of presentations, proposal documents, case studies, personal documents, sales decks etc.
Bit is a modern day collaboration tool that empowers sales teams to make marketing and sales materials while collaborating in a common workplace. The sales team can create, customize, collaborate and share sales proposals, sales decks, and client facing material.
A great feature of Bit is the ability to receive notifications whenever a client or prospect views your sales proposal. You get engagement metrics like how much time did they spend on your smart document, how far they scrolled (scroll ratio) and how often they returned to the documents you shared.
This data is extremely useful as you can instantly receive feedback on your proposal and make changes to improve the sales collateral you and your team create.
Additionally, you can add a lead capture form while sharing a document. In order for your recipients to access the shared documents, they are required to fill out their name, company, email and/or phone number. Salespeople can also password protect their documents or even add an expiration date after which, the documents can’t be accessed.
Sales Enablement Tool #2: Hubspot
If you or your team use inbound marketing to generate leads, then you’ll love HubSpot. HubSpot is an inbound marketing platform with a supporting suite of sales and CRM platforms. It is well-known and widely used digital marketing software with over 34,000 customers worldwide. It provides salespeople with all the bells and whistles they need to generate leads, interact with customers, provide customer support, create compelling content, target the right audience, and measure the results of your campaigns.
Pricing: Basic: $200/month, Pro: $800/month, Enterprise: $2,400/month
Sales Enablement Tool #3: Crazy Egg
Crazy Egg is a heat mapping tool that allows teams to see where website visitors click when they visit your pages. Crazy Egg’s Scroll Map tool shows how far down visitor has scrolled and where they abandoned your website. The Overlay Tool allows you to see which elements of your website are getting the most clicks so that you can optimize placements accordingly. With Confetti Tool, you can see all the clicks on your website segmented by referral sources. All of this information is useful in optimizing your website to convert your website visitors into customers.
Pricing: Plans starting from $29/month.
Sales Enablement Tool #4: Yesware
Yesware is a useful Gmail plugin which gives you the ability to track your email after it is sent. Just click the “track” button next to the email and hit send. You can then easily track whether your audience has opened your email, clicked on your link, opened the attachment, etc. You can also create and save email templates to reuse later and test different subject lines.
With the intelligent data you receive from Yesware, you can easily determine which template or subject line works the best and up your email marketing game.
Pricing: Plans starting from $12/month.
Sales Enablement Tool #5: Salesforce
Salesforce offers a robust, cloud-based solution for CRM and marketing automation. It is an all-in-one platform for all your sales and marketing efforts. It allows you to build and manage any kind of email campaign, engage with customers using SMS and push notifications, integrate your social media channels, manage all your ad campaigns and create interactive content that engages customers effectively. Salesforce Marketing Cloud offers a plethora of features which scales easily with businesses of all sizes.
Pricing: Plans starting from $25/month.
Sales Enablement Tool #6: Membrain
Membrain is one of the leading sales effectiveness platforms for complex B2B sales. It helps salespeople execute their sales strategy effectively by providing them continuous guidance throughout their journey. Membrain provides pipeline management, sales analytics, improves forecasting using milestones, goal tracking, lead scoring, content management and more. Membrain aims to optimize your sales efforts and increase the efficiency and productivity of your sales team.
Pricing: Plans starting from $65/month.
Sales Enablement Tool #7: Allbound
If your business has a channel partner program or is planning to implement one, Allbound is the tool for you. Allbound provides tools for partner training, content management, real-time collaboration, business intelligence and customer support. Allbound aligns your sales ecosystem to the buyer’s journey, optimizing your sales cycle and leading to faster conversions.
Pricing: Plans starting from $595/month.
Sales Enablement Tool #8: Chorus.ai
“The platform for VPs of sales,” Chorus automatically records, transcribes and analyze meetings in real-time. Chorus helps salespeople and employees by providing them critical insights regarding their sales call and meetings. It basically “eavesdrops” on your calls and extracts insights from audio. This helps you see how your meetings went, why the deals were won or lost and how you can further improve the buyer’s experience. The information collected by Chorus is also useful in training new hires regarding best practices.
Pricing: Contact for quote
Sales Enablement Tool #9: Mavenlink
One of the key uses of sales enablement is providing salespeople the ability to stay on top of goals and projects. Mavenlink is a powerful project-delivery system that helps do just that and more. It helps automate project management, resource planning, and team collaboration. Designed for service organizations, Mavenlink allows you to integrate your employees, task, projects, and resources for transparency and effective utilization. With Mavenlink’s project management capabilities, the sales team can improve their project’s performance by monitoring budget, time and margins. Your teams can manage multiple projects with ease across different departments. Mavenlink’s advanced analytics provides business intelligence, identifies problem areas and suggests best practices.
Pricing: Plans starting from $19/month
Sales Enablement Tool #10: ClearSlide
ClearSlide is a customer engagement system that strives to make the interaction between the salespeople and customers as smooth as possible. ClearSlides provides access to content, analytics, and communication to improve sales efficiency.
ClearSlide’s web conferencing provides salespeople, the tools to conduct meeting smoothly online, in-person, via email, mobile, or any other device. ClearSlide, thus, de-silos the communication channels and makes buyers journey and sales efforts as cohesive as possible.
Pricing: Plans starting from $35/month.
Sales Enablement Tool #11: Attivio
Attivio is a major player in the enterprise search and discovery space that provide businesses with critical data to make informed decisions. Their Fortune 500 clients rely on them for services like natural language processing, machine learning, analytics, and knowledge graphing capabilities at scale. It can be a useful addition to your sales enablement toolkit.
Pricing: Contact for quote
Sales Enablement Tool #12: Unboxed Advisor
Another great sales enablement tool, Unboxed Advisor works alongside sales reps to provide a better customer experience to the buyer. Advisor combines five sales enablement tools – interactive demos, guided selling, content library, simple account management, and powerful reporting. This sales enablement platform which can be accessed via the cloud or mobile apps. Sales reps using Unboxed Advisor are able to provide a consistent marketing message with smart recommendations which help customers make confident buying decisions.
Pricing: Contact for quote
Sales Enablement Tool #13: Marketo
Marketo has emerged as one of the best marketing automation platforms with around 2,300 customers and over 100,000 active users from all over the world. On top of Marketo’s simplicity, it is highly flexible and sophisticated. , It enables salespeople and marketers to achieve desired results. It is one of the most comprehensive platforms that can easily scale with your enterprise. With features like lead management, A/B testing, keyword analysis, customer engagement metrics, etc. Marketo proves to be a great addition to your sales enablement toolkit.
Pricing: Plans starting from $1195/month.
Sales Enablement Tool #14: Bambu by Sprout Social
Did you know that leads developed through employee social marketing convert 7x more frequently than other leads? Or the fact that content shared by employees receives 8x more engagement than content shared by brand channels? Companies are beginning to experiment with Employee Advocacy to raise brand awareness, increase trust and drive revenue. Bambu helps you do just that. It helps convert your employees into brand advocates by providing them the tools to share their company’s content on the social web and measure results. According to Bambu, each employee has, on average, 846 social connections. Bambu aims to leverage those untapped connections to increase market reach, broaden sales audience, boost social recruiting and increase brand awareness.
Pricing: Contact for quote
Sales Enablement Tool #15: Showpad
The CMO Council found that over 40% of a salesperson’s time is spent looking for content created by marketing. Even worse, 60% of the content created never get used. Showpad, a content management system, aims to solve this scattered content disaster by aligning sales and marketing. Showpad provides a single repository for all marketing content to be easily available for the sales team. Its content discovery allows sales reps to find the best, up to date content for each customer interaction. Sales reps can also share content with prospects and clients to get detailed insights on content engagement.
Pricing: Plans starting from €35/month.
Sales Enablement Tool #16: Pipedrive
Keeping track of your sales efforts can become challenging as the number of clients and prospects increase. This is where Pipedrive comes in. Pipedrive is a cloud-based CRM tool that is intuitive to use and easy to understand. Pipeline’s minimalistic user interface visualizes your sales process and allows you to view all the important sales data like your schedule, follow-ups, emails, proposals and more… The interface shows you the progress of each sale and helps in organizing and prioritizing tasks. Add to this, top notch statistics and reporting, and Pipedrive is easily one of the best CRM tools out there.
Pricing: Plans starting from $12/month.
Sales Enablement Tool #17: Cloze
Cloze is a customer relationship management tool that acts as your personal assistant. Salespeople are often bombarded with huge amounts of customer data scattered around various apps (Google Drive, Evernote, Linkedin, etc.) that needs to be organized in order to follow up and close effectively. This, however, becomes almost impossible as the number of clients and prospects increase. Enter Cloze. Cloze keeps tabs on all your customers as it automatically pulls from your apps and creates one view of every person and company. This includes their contact details, your calls and email exchanges, your meetings, your notes on Evernote, documents you exchanged and your interactions on LinkedIn, Facebook, and Twitter.
By having all this vital information in one place, Cloze makes use of advanced data science to figure out who is important and prioritize relations accordingly.
Pricing: Plans starting from $9.99/month.
Sales Enablement Tool #18: LevelEleven
LevelEleven is a sales management system that provides salespeople with real-time visibility into their day-to-day performance. LevelEleven applies gamification to the sales process and tries to increase the capacity of the sales team by displaying personalized scorecards, real-time TV broadcasts, and other key metrics. This helps sales team to know when the performance is falling short and how to rectify it.
Pricing: Plans starting from $600/month.
Sales Enablement Tool #19: Contactually
Contactually is a CRM tool that turns business relationships into results. Primarily catered towards small businesses, Contactually tries to keep your relationship with your network, well and alive with their easy to use software. Using Contactually, businesses can organize their contact list into different categories and engage with them accordingly. Contactually helps you identify key relationships, follow-up effectively, generate new leads, scheduling events and meetings, and track results, making it a great sales enablement tool.
Pricing: Plans starting from $39/month.
Sales Enablement Tool #20: FollowUp.cc
Did you know that 80% of sales require five follow-up attempts?
Still, over 44% of salespeople give up after the first attempt. Following up on an email is an extremely critical activity that can make or break your sale. However, following up becomes a mess as the number of prospects you are dealing with increases. This is where FollowUp.cc comes in to save the day. FollowUp.cc is a Chrome Extension that seamlessly integrates with your Gmail account and helps you organize your follow-ups. Whenever you are sending an email, the extension reminds you to schedule a follow-up for the future. You can even snooze low-priority emails and focus completely on the things that matter the most. It also allows you to auto follow-up on emails, track email opens and links, set recurring reminders and much more.
Pricing: Plans starting from $18/month.
And that’s it, folks. These are our picks for the best sales enablement tools out there. Despite the presence of these amazing tools on the market today, sales and marketing misalignment costs businesses, one trillion dollars each year in decreased sales productivity and wasted marketing efforts. And as many as 71% of salespeople say they lack the necessary knowledge to sell better and increase their close rates. These shocking yet true statistics point to the need for better sales enablement programs.
Sales enablement tools can significantly improve the performance of your sales department, enhance productivity, streamline workflows and drive revenue. With a plethora of sales enablement tools out there, there is no need for your sales team to lag behind their targets and be disjointed in their sales efforts.
It’s time to empower your teams to work efficiently and close more business! Go get’em!
Did we miss your favorite sales enablement tool? Which one of these tools will you be trying? Let us know in the comments below!