Looking for some great power words to get attention? we have got a complete list of power words that will make your content stand out. Read on…
Raise your words, not your voice. It is rain that grows flowers, not thunder. -Rumi
Ever wonder why some content online goes viral while others don’t? Why do some brands always sell out whatever the product may be, while others struggle? Why does clicking on some article online becomes irresistible even though you kind of knew it would have mediocre content? They all have something in common, a secret sauce that attracts people and forces them to take a particular action.
The secret sauce is the usage of power words. Every successful brand, company or smart marketer makes use of powerful words to sell their product or service.
From blog posts, Facebook ads, and Instagram stories to billboards and flyers, marketers know the kind of lasting effect power words can have on an individual, and hence, they incorporate these words in everything they do.
Don’t ever diminish the power of words. Words move hearts and hearts move limbs. ~Hamza Yusuf
However, marketers alone aren’t making use of such words to persuade action. Professional speakers, copywriters, podcasters, salespeople- are all aware of the magic of powerful words, words that can influence the masses. But what exactly are these powerful words? Let’s find out…
What are Power Words?
Words have the power to trigger curiosity, evoke emotions, and prompt action- everything that’s required to sell. These words are known as Power Words, i.e., they have the power to trigger an emotional as well as a psychological response from the person reading/listening.
Whether you want to attract people to sign up for your mailing list, watch your ad, read your blog posts, or click on the “Buy Now” button for your product page, power words are the smartest and one of the most effective ways to motivate people to take a specific action.
For example, a print-on-demand website called Teespring made use of power words and changed their call to action on their website. Their previous call-to-action button (the one on the left) had the following language below: “This campaign will not be printed unless the goal is reached.” However, they later changed their language (see image on the right): “Don’t worry, you won’t be charged unless the goal is reached!”.
The result? Teespring’s conversion rate increased by 12.7%! Clearly, the statement on the right is more reassuring and positive than the statement on the left. The power of words is real!
A-List of Some of The Most Powerful Words in the English Language
Intrigued by the power of words? We have compiled a comprehensive list of some of the most powerful words in the English language. You can use these words anywhere on your website- your headlines, subheadings, meta descriptions, product pages, videos, call to actions, and more.
To make it easier for you to browse through, we have divided this list into words that elicit a certain kind of emotion. So without further ado, lets jump right in…
Power Words that Invoke a Feeling of Greed
A natural human tendency to want more than we actually need is greed, and it is a powerful emotion. Include these words in your ads and social media to invoke a sense of scarcity and feeling of urgency
- Bargain
- Billion
- Bonanza
- Before
- Bonus
- Best
- Big
- Cheap
- Cash
- Clearance
- Costly
- Don’t miss out
- Discount
- Dollar
- Deadline
- Double
- Expire
- Economical
- Exclusive
- Extravagant
- Extra
- Final
- Fortune
- First
- Fast
- Feast
- Frugal
- Frenzy
- Giveaway
- Greatest
- Gift
- Guilt-free
- Hurry
- Half price
- Instantly
- Inexpensive
- Immediately
- Instant Savings
- Jackpot
- Luxurious
- Last chance
- Limited
- More
- Massive
- Money
- Monetize
- Marked down
- Never again
- New
- Now
- Nest egg
- Pay zero
- Pay Now
- Premiere
- Price break
- Prize
- Profit
- Proven
- Present
- Quick
- Quadruple
- Rich
- Reduced
- Remarkable
- Revolutionary
- Running out
- Sale ends soon
- Savings
- Save
- Skyrocket
- Six-figure
- Special
- Soaring
- Special offer
- Surge
- Triple
- Treasure
- Unlimited
- Ultimate
- Up-sell
- Value
- While they last
- Whopping
Power Words that Invoke a Feeling of Fear
Fear is part of our primal instinct that keeps us safe from any danger. Using fearful words in our copy can persuade people into taking action in order to avoid a disaster or mishap.
- Afraid
- Agony
- Armageddon
- Annihilate
- Assault
- Apocalypse
- Beware
- Blinded
- Backlash
- Blood
- Bloodbath
- Beating
- Bomb
- Bloody
- Bumbling
- Caution
- Clueless
- Crisis
- Corpse
- Crazy
- Cripple
- Crisis
- Cadaver
- Cataclysmic
- Catastrophe
- Collapse
- Danger
- Dark
- Daunting
- Dangerous
- Deadly
- Devastating
- Disastrous
- Death
- Destroy
- Death
- Destroy
- Drowning
- Dumb
- Death
- Destroy
- Error
- Embarrass
- Epidemic
- Frightening
- Fail
- Feeble
- Fool
- Fooled
- Forgettable
- Formidable
- Fraud
- Frantic
- Fired
- Gambling
- Grim
- Grievous
- Gullible
- Hack
- Harmful
- Harsh
- Horrendous
- Horrid
- Horrifying
- Humiliation
- Horrific
- Hurricane
- Hazardous
- Hoax
- Holocaust
- Insidious
- Intimidate
- Invasion
- Jail
- Lame
- Limitation
- Jeopardy
- Lunatic
- Lurking
- Lawsuit
- Looming
- Mistake
- Meltdown
- Mired
- Mediocre
- Misfortune
- Murder
- Mishap
- Nightmare
- Ominous
- Ordeal
- Painful
- Panic
- Peril
- Piranha
- Pale
- Pitfall
- Played
- Plummet
- Plague
- Plunge
- Prison
- Pummel
- Pus
- Poison
- Poor
- Reckoning
- Refugee
- Revenge
- Rash
- Reckless
- Reject
- Risky
- Ruin
- Savage
- Scary
- Scam
- Setback
- Severe
- Scream
- Searing
- Shatter
- Suffering
- Shellacking
- Silly
- Slaughter
- Slave
- Smash
- Strangle
- Stupid
- Suck
- Torture
- Toxic
- Tragedy
- Tailspin
- Tank
- Trap
- Trauma
- Targeted
- Teetering
- Terror
- Terrorist
- Unlucky
- Useless
- Unexpected
- Unhealthy
- Unknowingly
- Volatile
- Vulnerable
- Vaporize
- Victim
- Warning
- Wreaking havoc
- Worry
- Wounded
Power Words that Invoke Curiosity
Curiosity is the key factor behind taking action. Make your readers, viewers, and listeners curious by using words that invoke a feeling of curiosity and make them intrigued. These power words can be used for your blog post headlines, email subject lines, YouTube video titles, and landing page CTA’s and make them impossible to resist.
- Astonishing
- Answers
- Become an insider
- Behind the scenes
- Backdoor
- Banned
- Blacklisted
- Be the first
- Bizarre
- Black market
- Bootleg
- Censored
- Classified
- Closet
- Concealed
- Confidential
- Controversial
- Class full
- Confessions
- Covert
- Crazy
- Cover-up
- Cringeworthy
- Dark
- Discovery
- Did you know
- Disclose
- Eye-opening
- Elusive
- Extraordinary
- Forbidden
- Forgotten
- Hidden
- Hush-hush
- Hilarious
- Insane
- Insider
- Illegal
- Illusive
- Invitation only
- Incredibly
- Interesting
- Key
- Limited
- Lost
- Little-known
- Login required
- Life-changing
- Members-only
- Must-know
- Must-use
- Mysterious
- Mystifying
- Magic
- Myths
- Odd
- Off the record
- On the QT
- Obscure
- Outlawed
- Off-limits
- Priceless
- Privy
- Psycho
- Private
- Questions
- Quirky
- Restricted
- Ridiculous
- Remote
- Secret
- Sneak peek
- Strange
- Stunning
- Spoiler
- Secrets
- Shocking
- Smuggled
- Spoiler
- Supersecret
- Top secret
- Thought-provoking
- Trade secret
- Unauthorized
- Under wraps
- Underground
- Unbelievable
- Uncharted
- Unconventional
- Unexplored
- Undiscovered
- Unexplained
- Unheard of
- Unlock
- Unsung
- Under the table
- Unique
- Untold
- Unusual
- Wacky
- Withheld
- Zany
Power Words that Invoke Desire or a Feeling of Lust
Making your readers feel an intense desire to achieve something can do wonders for your product, service, or content. Lust makes a person think irrationally because the desire to attain is so strong. Here are a few words you can use to have that same effect:
- Attractive
- Alluring
- Brazen
- Breathless
- Breathtaking
- Captivating
- Compelling
- Crave
- Charismatic
- Desire
- Depraved
- Engaging
- Enchanting
- Exposed
- Exotic
- Fascinating
- Forbidden
- Flirt
- Hunger
- Hypnotic
- Intriguing
- Irresistible
- Longing
- Lust
- Lonely
- Lovely
- Magnetic
- Mesmerizing
- Mind-blowing
- Mouthwatering
- Mischievous
- Naughty
- Obsession
- Pleasurable
- Passionate
- Provocative
- Promiscuous
- Ravishing
- Riveting
- Shameless
- Sensual
- Sexy
- Sinful
- Steamy
- Stimulating
- Sleazy
- Sleeping
- Striking
- Sweaty
- Tawdry
- Tease
- Tantalizing
- Thrilling
- Uncensored
- Urge
- Wild
- Wanton
- Whip
Power Words that Invoke Trust
According to Clickz.com, a staggering 84% of millennials do not trust traditional advertising. Building trust between you and your readers is the foundation of good business. Trust is what drives a long-term and meaningful relationship between a brand with its customers.
According to research, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. You can use the following words that invoke a feeling of trustworthiness.
- Assured
- According to
- Approved
- Accredited
- Authoritative
- Authority
- Anonymous
- Authentic
- Adaptable
- Advantage
- Always
- Backed
- Bonafide
- Because
- Best selling
- Best
- Cancel anytime
- Case study
- Consistent
- Certified
- Definitely
- Delighted
- Dependable
- Don’t worry
- Endorsed
- Expert
- Ensured
- Fully refundable
- Guaranteed
- Genuine
- Improved
- Ironclad
- Lifetime
- Moneyback
- No strings attached
- No obligation
- No questions asked
- No risk
- Official
- Privacy
- Professional
- Protected
- Proven
- Recession-proof
- Results
- Refund
- Reliable
- Recognized
- Research
- Scientifically proven
- Safety
- Safe
- Secure
- Studies show
- Try before you buy
- Tested
- Track record
- Unconditional
- Unsubscribe
- Updated
- Verify
- Worldwide
- Well respected
- Warranty
Power Words that Invoke Anger
Why would you want to invoke the feeling of anger inside your prospects? Anger is another powerful emotion that makes us irrational and influences our decisions.
When targeted at your own company, invoking anger inside your customers is not a good idea. However, when it’s directed towards a customer pain point or a market need, it can do wonders for your brand if you can provide them with the solution.
- Absurd
- Abuse
- Arrogant
- Agitate
- Annoy
- Bully
- B.S.
- Backstabbing
- Beat down
- Brutal
- Boil over
- Broke
- Buffoon
- Bullshit
- Crooked
- Corrupt
- Coward
- Cruel
- Crush
- Diminish
- Diatribe
- Deceitful
- Despicable
- Disgusting
- Detest
- Devastating
- Discriminatory
- Disgraceful
- Dishonest
- Dishonorable
- Evil
- Exploit
- Fear
- Foul
- Force-fed
- Greedy
- Hostile
- Hate
- Heartbreaking
- Heinous
- Hindrance
- Immoral
- Inexcusable
- Infuriating
- Know it all
- Lies
- Loser
- Loathsome
- Lying
- Money-grubbing
- Money-grubbing
- Maul
- Miff
- Morally bankrupt
- No Good
- Obnoxious
- Payback
- Pitiful
- Pound
- Punish
- Rant
- Raise hell
- Revolting
- Ruthless
- Screw
- Sick and Tired
- Stuck up
- Shameful
- Senseless
- Snob
- Snotty
- Snooty
- Smug
- Stink
- Sneaky
- Sniveling
- Terrible
- Thug
- Unethical
- Underhanded
- Vicious
- Victim
- Violent
- Waste
- Weak
- Worst
- Waste
- Wrong
- Wounded
Call-to-Action Power Words
The most prominent place to use power words is to add them to your call-to-action. A call-to-action creates a sense of urgency and helps them take action. Some of the most common and highly active call-to-action words include:
- Add to cart
- Browse
- Buy Now
- Call
- Click
- Claim
- Contact
- Check
- Comment
- Download
- Discover
- Explore
- Follow
- Find
- Free
- Get
- Grab
- Join
- Learn
- Launch
- Need
- Promote
- Register
- Sign up
- Start
- Search
- Save
- Subscribe
- Send
- Share
- Submit
- Trial
- Try
- Update
- Vote
- Want
Power Words that Invoke a Feeling of Pride
Research suggests that vanity or inflated pride in oneself or one’s appearance is one of the main factors that drive our purchase decisions and forces us to spend more than we should have.
This isn’t surprising as the majority of the things we buy is to look good in front of others as well as ourselves. Using such powerful words that invoke vanity is a great way of luring in customers and making more conversions.
- Achieve
- Amazing
- At the top
- Attractive
- Ahead of the game
- Amplify
- Boss
- Beautiful
- Bold
- Bright
- Brilliant
- Boost
- Booming
- Brassy
- Bravery
- Brazen
- Conquer
- Cheer
- Clever
- Crowned
- Courage
- Daring
- Drop-dead
- Dazzling
- Defiance
- Elegant
- Enchant
- Effective
- Elite
- Epic
- Fortunate
- Fearless
- Foxy
- Good-looking
- Genius
- Guts
- Gorgeous
- Handsome
- Hero
- Jaw-dropping
- Jubilant
- Kickass
- Lucky
- Legendary
- Mind-blowing
- Magic
- Magnificent
- Miraculous
- Moneymaking
- Notable
- Noteworthy
- Optimal
- Prosperous
- Proud
- Peak
- Quick-witted
- Remarkable
- Sensational
- Sassy
- Smart
- Spectacular
- Saucy
- Successful
- Staggering
- Spine
- Strong
- Stunning
- Super-human
- Turbocharge
- Triumph
- Ultimate
- Unbeaten
- Undefeated
- Victory
- Valor
- Vanquish
- Wonderful
- Wealthy
- Wondrous
- You
Encouraging Power Words
Statistics show that one out of four people feels tired all the time. There’s a good chance that the person consuming your content is tired and/or is probably bored. Giving your readers a sense of encouragement would give them a much-needed energy boost. This will, in turn, improve their overall mood and they will end up associating your brand with positivity.
Use these powerful words and raise the level of motivation for your readers
- Amazing
- Astonishing
- Ascend
- Astounding
- Audacious
- Awesome
- Backbone
- Badass
- Beat
- Belief
- Blissful
- Bravery
- Brighten
- Brilliant
- Celebrate
- Cheery
- Cheer
- Colossal
- Command
- Conquer
- Classy
- Courage
- Daring
- Defiance
- Delight
- Dominate
- Defeat
- Devoted
- Dignity
- Empower
- Effortless
- Epic
- Excited
- Extraordinary
- Excellent
- Eye-opening
- Fearless
- Ferocious
- Fabulous
- Faith
- Fantastic
- Fierce
- Force
- Fulfill
- Graceful
- Grateful
- Glorious
- Glory
- Grit
- Guts
- Honor
- Hope
- Happy
- Heart
- Hero
- Incredible
- Jaw-Dropping
- Jovial
- Kudos
- Lovable
- Flawless
- Logophile
- Marvelous
- Master
- Mind-blowing
- Miracle
- Miraculous
- Noble
- Perfect
- Persuade
- Phenomenal
- Pluck
- Power-up
- Praise
- Prevail
- Remarkable
- Revel
- Rule
- Radiant
- Stupendous
- Score
- Seize
- Sensational
- Spectacular
- Spine
- Spirit
- Splendid
- Spunk
- Staggering
- Strengthen
- Striking
- Strong
- Stunning
- Stunt
- Supreme
- Surprising
- Terrific
- Thrive
- Thwart
- Titan
- Tough
- Triumph
- Tremendous
- Unbeatable
- Unbelievable
- Unforgettable
- Unique
- Unleash
- Uplifting
- Valiant
- Valor
- Vanquish
- Victory
- Virtuoso
- Win
Final Words
There you have it, folks! A comprehensive list of some of the most powerful words in the dictionary. Use these words in your marketing material and you’ll surely increase conversions easily!
What are your favorite power words? Can you think of a few we missed? Let us know by tweeting us @bit_ai
Further reads:
