Positioning Statement: Definition, Elements & Examples!
Let’s consider a scenario: After several years of hard work, you’ve invented the tastiest chocolates in the world OR maybe the fastest car ever. But is that enough to stand…
Profit Sharing Agreement: What is it & How to Create it?
When you get into a partnership with someone, the hope is that you will always work well together as a team. However, conflicts are inevitable in any relationship, including your…
7 Awesome Ways to Boost Your Consultancy’s Perceived Value!
Getting clients to choose your services in a fiercely competitive market isn’t a walk in the park. After all, with the many consultancy services available, it’s often challenging to stand…
Emotional Branding Strategy Guide for Marketers!
Haven’t we all shed a tear watching a sad movie? Lost our cool in a frustrating situation? Had a hearty laugh at a funny joke? Ever wondered why? It’s a…
Company Profile: What is it & How to Create it?
Let’s face it. Self-introductions make all of us a little nervous and awkward. Even if you’re an outgoing business owner, describing yourself and what you do in a few sentences…
Top Employee Management Systems You Should Be Using!
British entrepreneur Richard Branson once said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” And the…
Customer Profile: What is it & How to Create it?
With the immense growth in technology, competition, and information, customers have become more aware. They know what they want, how to get it, and they’ll only buy from the brand…
Onboarding Checklist: What is it & How to Create it?
Have you ever returned from your grocery shopping and went “Oh no! I forgot to get *enter something important that you forgot*? At some point, all of us have been…
Marketing Brief: What is it & How to Write it?
Being a marketer comes with a mountain of responsibility. Not only do you have to keep track of all the activities going on, but you also have to coordinate with…
Editorial Calendar: What is it & How to Create a Solid One?
What’s the key to driving traffic and converting leads? Producing quality content consistently! However, the thing is, it can be a bit challenging to post excellent content consistently if you…
9 Brainstorming Tools You Should Use in 2023!
Imagine this scene – a room full of people, a lot of chatter and discussions, things being written on the whiteboard, there are pens, papers, books, and post-it notes everywhere……
Annual Report: What is it & How to Create it?
Are you looking for ways to impress your stakeholders, attract new investors, and showcase your achievements from your past year? An annual report is what you need! Annual reports consist…
Management Plan: Definition, Benefits & How To Create One?
“A goal without a plan is just a wish.” In any business, you may have multiple operations running at any given time. It’s necessary to stay on track with all…
Mitigation Plan: What Is It & How To Create One?
“Nothing great comes without risk.” If you are undertaking a project right now, you probably already know that risks are inevitable. They don’t come with prior notice. This makes your projects…
Tripwires: Definition, How to Include them & Examples!
Every marketer spends an immense amount of time trying to drive more traffic to their website. But let us break it to you – this is the easy part! When…
How Team Communication Tools Boost Productivity of your team
“Effective teamwork begins and ends with communication.” Undeniably, the secret ingredient to any successful business is good communication. By simply developing a connection with employees, organizations can increase their productivity by…
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