How many times have you visited a website and then bailed on it without taking any particular action or buying anything? Lost count? Same here.

Millions of people, including you and us, often find ourselves in this situation. That’s why our carts always have random items, but they never make it to the payment page. So, what’s making us do this?

The reasons could be anywhere from losing interest to being bombarded with information to even the lack of reliable reviews.

This is a prime example of different websites’ inability to convert their visitors into customers. It can also be called ‘low conversion rates’, and it is a huge problem faced by businesses, both big and small.

Don’t know what we’re talking about? Don’t worry, you are in the right place. In this blog, we will talk about conversion rates and ways to improve them so that you can boost your sales and increase your revenue!

Quit waiting around and just jump right in!


What is the Conversion Rate?

Conversion rate is the percentage of website visitors who completed a desired action on your website.

Depending on your business goals, your desired action or conversion could be anything, such as making a purchase, submitting a form, signing up for a subscription, downloading something, registering on your website, or just about any action other than simply browsing.

Calculating the conversion rate is pretty simple. All you have to do is divide the number of people you converted in a certain time period by the total number of people who visited your website or landing page.. and then multiply it by 100.

Simply put, it looks like this: Conversions/ Total visitors X 100

Your conversion rate is determined by several factors like the level of interest of your visitor, the attractiveness of your offer, and the ease of process in completing the desired goal.

If you manage to tick all these boxes, then your conversion rate would be significantly higher than others. And the higher your conversion rate, the more leads or customers you get. This results in more sales and thus an increase in revenue.

Awesome, right? Now, let’s check out some simple ways to improve the overall conversion rates of your business! Ready? Let’s go!


How to Improve Your Conversion Rates?

1. Focus on Your CTAs.

Let’s start with call-to-actions because they are basically the point at which people officially get converted to your lead or customer. Your CTA could be anything from subscribing to registering to downloading or even making a purchase, so it needs to be clear and easily accessible on your landing page.

You can include your CTA in your text or copy, or at the bottom of the page, or even as a random pop-up on the side. Just make sure that it is included throughout your website so that no visitor ever misses it out.

Try to be more creative by saying something like “Yes, I want your offer!” or “Click me if you want to sign up!” rather than relying on something generic and boring as ‘Sign up’ or ‘Order now’.

Read more: 10 Best Customer Analytics Tools and Software in 2022


2. Conduct A/B Testing

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This means that a lot of people neglect to read past your headline. Your conversion rates are going nowhere with that.

Two employees doing a/b testing on their email marketing campaign

Solution? A/B testing, a technique where you create two alternative versions of your page – page A and page B – each with a different headline, and then run a test to see which one works better. The page with more conversions wins.

This allows you to see what types of headlines, colors, copy, layout, and CTAs are making an impact on your visitors. It also helps you reduce risks while providing you room for creativity and innovation.

You can experiment with the length of your headline, tone used in writing, your use of statistics and numbers, or changing the format and CTA, etc. From this, you can learn better and choose the path that brings you a better conversion rate.


3. Highlight Social Proof

You probably never thought about this, but the impact your current customer base can have on your conversion rate is way beyond what you can imagine.

In fact, studies show that 92% of consumers hesitate to make a purchase if there are no customer reviews and 97% say customer reviews factor into their buying decision. That’s why you must always highlight social proof on your website.

What we mean to say is that you need to include evidence of your credibility on your page to cement the trust of your new visitors. Whatever you claim, you need to back it up with proof.

You can do this by adding customer testimonials, customer reviews, case studies, scientific tests, third-party reviews (eg. magazines or blogs), or even go a step ahead and show the demo of your product in action. This will help your visitors make a decision then and there, and help improve your conversion rate.

Adding customer testimonials to your website can be really easy with elink. You can choose elink’s beautiful customer testimonial template, add the links to your customer testimonials or reviews, and elink will automatically convert those links into visual blocks.

You can then embed this page on your website in a matter of few minutes! We told you, elink is the easiest and fastest way to create beautiful content for your website!


4. Add Live Chat Feature

It’s only natural for people to have many questions and doubts before making a commitment to your offer or CTA. So what can you do to make sure that they have their answers?

Add a live chat feature to your website! It is a good customer care service that can help you seal the deal and convert visitors into customers like never before!

Employees doing live chat

A live chat feature will allow you to have a direct conversation with your potential customers at any time of the day. Your visitors can ask questions, raise their concerns and get instant solutions and answers right then and there, thereby saving them the trouble of searching through FAQs or waiting for email replies.

This will significantly increase your user engagement and website traffic, and your conversion rates as well!


5. Rely on Scarcity Technique

Nothing urges people to take action more than scarcity! In fact, a study by CXL showed how one brand increased sales by 332% by using a limited-offer sign with a countdown timer.

This means that you create a sense of urgency in your visitors by playing with their FOMO and either creating quantity-related scarcity or time-related scarcity.

According to Neuroscience Marketing, the addition of a countdown timer can increase a sense of urgency, which leads to a higher conversion rate. So go ahead, add countdown timers and offer short deadlines to create the effect of time running out, and watch your conversion rates shoot up like never before!


6. Remove Distractions

Improving conversion rates is not always about adding new things to your website, it can also be about removing things that distract your visitors. You have to make sure that people only focus on one thing when they visit your website, which is your call-to-action.

Ask yourself is there anything that you could take off from your website? Are there items on the page that could divert the visitor away from the goal? Remove the overtly flashy visual inputs and minimize distractions like unnecessary product options, links, and extra information.

You can also shrink your menu, get rid of sidebars, stock images, big headers, and remove anything NOT contributing to your conversion rate.


7. Avoid Fancy Language

Just as much as removing distractions is important for the increase in your conversion rates, so is cutting down on the usage of fancy language and jargon.

Too many complex sentences, technical terms, and complicated business language can either bore the visitor or leave them completely clueless. In short, they do not work.

Write like you are talking to your reader. Use straightforward language to explain your offer. Sprinkle a bit of creativity and humor if you must, but don’t get carried away.

Remember, simple sentence construction and easy-to-understand language are all you need to woo your visitors.

Read more: 12 Marketing KPIs Every Marketing Team Should Monitor!


8. Improve Page Loading Time

While you are busy focusing on your landing page and deciding what to add and remove, you are forgetting something really important – the page loading time.

Slow sites kill conversions, so if your page takes its own sweet time to load, then your potential customers are going to abandon it and move on. All your efforts go to waste because your leads don’t even make it to your website.

A girl working on improving her website's page speed

Reduce the page load time of your website. Research shows that you should shoot for page loading time of no longer than four seconds. This will ensure that your customers reach your page super quickly.

The shorter the time, the better. You can improve the speed of your page by optimizing images and videos, leveraging a page speed plugin or upgrading your web hosting package.


9. Study Your Competition

People seldom jump right into a purchase without checking out your competitor’s offers and products. After all, everyone wants to get the best product or service available. So you’ll be one step ahead if you study your competition even before your visitors do.

Compare your products to your competitors so that you have the upper hand in showing why your products stand out or are better than the others.

You can add a product comparison page to your website so that people can make the comparison without ever leaving your page. This can have a huge impact on your conversion rates.

You can present your comparisons in a traditional table format or use a more descriptive approach in pointing out differences. Admit to your shortcomings so that it is believable, but also provide a reason why it is still worth it.


10. Keep Tracking

We saved the best for the last. You can never improve your conversion rates without tracking your website engagement rates. Think about it, how will you know where your visitors are skipping an offer or what’s putting them off without ever tracking them? Lack of this information will always keep your conversion rates stagnant.

With website analysis or tracking tools, you can monitor your website’s visitor engagement and traffic. You will be able to screen and record each visitor’s movements on your site.

This means you get to see how long they spend on your site, what they click, which offer they skipped, and whether they stopped filling out forms in the middle. It will also help you see what elements stood out and attracted most visitors.

With all this information, you can make changes and improvements to your website. You just have to make sure that you keep reviewing so that you’ll be constantly updated about the changes in trends.



Better conversion rates lead to better marketing ROI. Your business is only a few steps away from it if you use the amazing list of tactics we have given you to improve your conversion rate!

Remember, not every tactic can drive better results. So, define your goals, gather data, and pics the ones that fit your business the best. The key is to make sure that your efforts resonate with your target audience.

Bottom line is that we’ve all been consumers, so we know how our own minds work. Now ask yourself, would you would make a purchase off of your own website? Your answer will guide your way.

Now go out there and make an irresistible offer!

Further reads: 

Growth Hacking: What is it & 21 Tools that can Help!

Sales Funnel Guide With Examples!

10 Top Performing Business Metrics Your Business Must Know About!

Top 10 Key Performance Indicators You Need To Measure In 2022

Bit bottom banner

Conversion rate - Pinterest