How to Write an Impressive One Pager? (Free Template Included)

The all-important one-pager is a document every business needs. One-pagers help you consolidate and communicate the most relevant information regarding your product or business and help move your business forward. Curious how? Let’s find out!

Time is the most important asset in our lives.

How many times have you heard someone utter these famous words- “I don’t have time”? I bet a million-gazillion times. Or more! Nobody seems to have enough of it as we are all looking for more ways to become more productive & looking to carve out some time out from our busy schedules.

Apart from the time spent on our personal and professional lives, the average American spends 24 hours a week online. It’s no surprise that you keep hearing those words “I don’t have time” now more than ever. Naturally, the tools, hacks, or methods that help us save time from our busy day are being valued even more.

One such tool is a one-pager. If you are running a business, the value of time increases exponentially.

You only have a few blocks of time in a day to convince your prospects, clients, partner, or investors about the value proposition of your business or product brings to the table and how you are different than those other businesses out there.

This is where a one-pager comes in. But before we tell you how you can create an awesome-looking one-pager, let us first go over some of the basics of one-pager and see what exactly it is and what it’s not! Read on…

What is a Business One-Pager? (Definition)

A one-pager is, as the name suggests, a one-page document. A one-pager is used as marketing material to demonstrate your business overview or your product or service information on a single page. It’s can be used to pitch your company or used as a new-age brochure.

Animated illustration of bit.ai's business one pager

A one-pager is a brief outline of your business, describing what your business is about, what the problem you are trying to solve, what your needs are, and ultimately what you want your audience can achieve from you.

Other important topics to include in your one-pager can be:

Information about your team
Your business model
Target market
Some info on your competitors
Your USP (unique selling proposition)
Future financials or next steps
Milestones that your company has accomplished to date

The one thing you should take special care of while creating one-pagers is to make them clear, crisp, and concise. Usually, key information is displayed in a visual format to emphasize its importance and engage your audience.

There are lots of different uses for one-pagers:

Use them to quickly pitch investors
Advertise your business locally
Sales and marketing teams can distribute them to clients, partners, or prospects.
Shared as flyers
PR and media one-pagers can provide journalists with all the information they need to write about you

The page displays the core details of your business—what you’re offering, how you’re going to do it, and why you stand out from the competition—tightly packaged to fit on a single sheet of paper or a webpage!

Why Business One-Pager is an Important Document?

The primary purpose of your one-pager is to SELL the reader on your business. By giving the reader, a crisp, concise, and to-the-point overview of your business, product, or service helping you capture their attention.

Your goal is to get them excited to read the entire thing. A weak one-pager can easily turn off investors and clients and hamper your chances of a great first impression.

Here are some of the benefits of writing an exceptional one-pager:

1. Helps Save Time

The biggest advantage of creating a one-pager is its ability to save an immense amount of time for the reader. It’s one of the reasons why one-pagers exist. It saves your audience time to understand your business, and piques their interest in your company from the get-go.

Animated illustration showing how one pager helps a company save time

Your clients, partners, lenders, or investors are all busy people. Time is the most valuable asset of investors and they surely don’t want to spend it reading a 100-page document right out of the gate. You need to begin with a solid case and get them intrigued enough to care.

2. Attention-Grabbing Machine!

Investors see hundreds of business proposals every day. How do you plan on standing out and capturing their attention? A one-pager is designed to entice and engage readers and pique their interest in your business, product, or service.

3. Provides Clarity

Writing one-pagers forces you to compress your long business proposal into a single page and place your focus only on the most important points. This gives you better clarity of thought and improves your own understanding of your business.

It also improves your ability to pitch someone quickly and effectively and is a great confidence booster. It also helps identify loopholes in your business proposal quickly so that you can work on improving them.

How to Create a Business One-Pager in the Best Way Possible? (Steps)

How to Write an Impressive One-Pager?

Step 1: Define the Purpose

The first and most crucial step in creating an effective one-pager is clearly understanding its purpose. What do you want to achieve with this single page? Are you trying to:

Inform: Share information about a product, service, or project?
Persuade: Convince someone to do something, like buy a product, invest in a project, or support a cause?
Educate: Teach people about a topic or concept?
Summarize: Present a condensed overview of a longer document or presentation?

Once you know the exact goal of your one-pager, you can tailor its content and style accordingly. For instance, if you’re trying to persuade investors, you’ll focus on the potential return on investment. But if you’re informing customers about a new product, you’ll highlight its features and benefits.

Clearly defining your purpose will guide the rest of your one-pager creation process.

Step 2: Identify Key Points

Once you’ve clearly defined the purpose of your one-pager, the next crucial step is to pinpoint the key points you want to convey. These are the core ideas or information that directly support your overall goal.

To identify these key points, revisit your purpose and consider your target audience. What specific information would be most valuable to them? What are the most important aspects of your message? Make a list of all the potential points and then prioritize them based on their relevance to your purpose.

Remember, a one-pager is concise, so you’ll need to be selective. Focus on the most essential information and eliminate anything that doesn’t directly contribute to your goal.

Step 3: Create a Clear Structure

Once you’ve defined the purpose of your one-pager and identified the key points you want to convey, the next step is to organize your information in a clear and logical way. This structure will guide your reader through the document and help them understand your message quickly and easily.

Choose a Suitable Layout

The layout you select will depend on the type of information you’re presenting. Here are some common options:

Problem-Solution: This structure is effective for presenting a challenge and outlining your proposed solution.
Before-After: This layout is useful for showcasing the impact of a change or process.
Step-by-Step: If you’re explaining a process or procedure, this structure is ideal.
Comparison: This layout allows you to compare and contrast different options or products.

Balance Text and White Space

While you want to include all necessary information, it’s equally important to leave enough white space. This makes the document easier to read and prevents it from looking cluttered.

Use Consistent Formatting

Maintain consistent formatting throughout your one-pager. This includes font size, style, color, and spacing. Consistency improves readability and creates a professional look.

Step 4: Use Concise Language

Once you’ve defined your purpose, picked out the main points, and planned how your one-pager will look, the next step is to write clearly and directly. This means using simple words and short sentences.

Remember, a one-pager is about getting your message across quickly. Avoid using complex words or long, winding sentences. Instead, choose words that everyone can understand. For example, use “start” instead of “initiate,” and “ask” instead of “inquire.”

Also, keep your sentences short and to the point. Don’t try to cram too much information into one sentence. Break up your text into smaller chunks for easy reading. This will make your one-pager easier to understand and more visually appealing.

By using clear and simple language, you can ensure that your readers will grasp your message without any confusion.

Tip: Read your one-pager aloud to yourself. If it sounds complicated or difficult to follow, it probably needs to be simplified.

Step 5: Include Visuals

Visuals are powerful tools that can enhance your one-pager’s impact. They break up text, make information easier to understand, and capture attention. When choosing visuals, consider their purpose and relevance to your content.

Types of visuals:

Images: Pictures or photographs can illustrate your points or create a mood. Ensure they are high quality and relevant to your topic.
Graphs and charts: These are ideal for presenting data or comparisons. Keep them simple and easy to read.
Diagrams: Visual representations of processes or systems can clarify complex information. Use clear and concise labels.
Icons: Small images can represent ideas or concepts quickly. Choose icons that are easily recognizable.

Step 6: Highlight Key Data

You’ve crafted a clear structure, used concise language, and incorporated visuals to enhance your one-pager. Now it’s time to give your document some substance by highlighting key data.

Data is powerful. It transforms abstract ideas into concrete realities. When used effectively, it can bolster your arguments, support your claims, and make your one-pager more persuasive. The key is to choose the right data and present it in a clear, easy-to-understand manner.

Consider what data would be most impactful for your audience. Are you trying to convince investors of your startup’s potential? Then financial projections, market size, and customer acquisition costs are crucial. Are you presenting a new marketing strategy? Data on target market demographics, customer preferences, or campaign performance would be relevant.

Once you’ve identified the most important data points, decide on the best way to present them. Numbers alone can be overwhelming, so consider using graphs, charts, or tables to visualize your data. Keep it simple and avoid cluttering your one-pager with too many details. Remember, the goal is to highlight, not overwhelm.

Step 7: Review and Refine

You’ve defined your purpose, chosen key points, structured your content, used clear language, added visuals, and highlighted important data. Now it’s time to polish your one-pager.

Read your one-pager carefully. Imagine you’re seeing it for the first time. Does it clearly communicate your message? Is it easy to understand? Does it look visually appealing? Be honest with yourself.
Check the length. Remember, the goal is one page. Every word and image counts. Remove anything unnecessary.
Ensure consistency. Verify that your message is consistent throughout the entire page. Check for typos, grammatical errors, and formatting issues.
Get feedback. Ask someone else to review your one-pager. Fresh eyes can catch things you might miss. Consider their suggestions, but ultimately, the decision is yours.
Revise and refine. Based on your review and feedback, make necessary changes. This might involve rephrasing sentences, adjusting visuals, or reorganizing content.
Test it out. Show your one-pager to your target audience. Observe their reactions. Do they understand your message? Are they interested? Their feedback can be invaluable.

Remember: The key to a great one-pager is simplicity and clarity. Less is often more.

A girl creating a business one-pager

Both content and design play a huge role in the creation of an effective one-pager. However, writing great content in a concise manner and making it visually appealing can take time, effort, and a lot of back and forth between your team members.

What if, your team members could work simultaneously in a collaborative workspace to create an awesome-looking one-pager?

If you itching to create one for yourself, worry no more! Let’s show you how you can create a visually appealing one-pager quickly and easily.

Bit is a new-age cloud-based document collaboration tool that helps teams create, manage, and track workplace documents including one-pagers.

Bit.ai - Document and Collaboration Platform

Bit helps you make sure your one-pager is more than just plain boring text and images. Apart from allowing multiple users to collaborate on a document, Bit also allows users to embed any sort of rich media in documents like YouTube videos, Google Docs, One Drive Excel Spreadsheets, GIFs, Tweets, interactive charts, etc.

Basically, anything on the internet with a link (i.e. www.example.com, https://example.com) can be shared and Bit will automatically turn it into live visual content that appears within your documents!

Just copy-paste the URL of your content on a blank line of the document editor and hit enter. Bit then generates a live preview of your digital content within your document. Imagine how rich and interactive your one-pagers can become.

The best part is that Bit documents allow simultaneous collaboration between team members. This means that team members like content creators, editors, designers, marketers, etc. can work together to produce one-pagers (or any other workplace document) by brainstorming and pitching in their ideas!

The resulting documents are created faster, they look impressive, they’re creative, visually stunning, and best of all error-free!

Another great thing about Bit is that you can actually track your workplace documents when you share them with your audience. You can understand how effective your content actually is by observing how much time was spent on your documents, how often they were viewed, etc.

Want to kick-start your one-pager? Check out our free one-pager template.

Few more templates you might be interested in:

7 Tips for Creating a Great One-Pager

1. Do Not Make it Look Like a Boring Document

What’s the most important thing in a one-pager? If you said “content,” think again.

We mean, in a one-pager, content is obviously king, but the way that content is presented is even more important.

Why? Because it’s the first thing someone will notice when they open your one-pager.

So if you don’t want people to bail out on your one-pager, you need to make it look clearer, visually organized, and more appealing.

But there’s a problem – creating documents using Microsoft Word and Google Docs doesn’t always result in the kind of beautiful and professional documents that you need to hook readers.

That’s where Bit.ai can help you!

Using Bit.ai, you can create a stunning one-pager that has the perfect format, is easy on the eyes, and engages your audience!

The best part? Bit.ai has over 90 document templates, along with a one-pager template!

Each document template in Bit has awesome tips to get you started writing. You can use Bit templates as a great foundation for your one-pager and all you need to do is personalize the content.

2. Words are NOT Enough, Use Rich Media Too

Videos, images, GIFs, and basically any other rich media are super appealing and we remember them far more than we ever remember boring old facts.

The point being, by embedding rich media in your one-pager, you can create an attractive, easy-to-read one-pager that will surely impress your readers.

Bit.ai has got your back for this task!

With over 100+ integrations Bit lets you add any rich media in your Bit doc in seconds.

All you need to do is copy the shareable link and paste it into your Bit doc. It’s that easy!

3. Collaborate with Your Team Before Finalizing it

Teamwork is dreamwork and we all know that!

To make sure that you don’t miss out on any important thing in your one-pager, do not finalize it without consulting with your team.

If team members will work on the one-pager together and take inputs and ideas from one other, the one-pager is bound to rock.

….and Bit.ai helps you do just that!

Bit allows you and your team to collaborate on a Bit document in real-time and handle different aspects of your one-pager together in one place with powerful co-editing and real-time comments!

4. Use Colors that Match your Brand

Your one-pager should reflect your brand authenticity.

If you nail this, you can attract the right customers to your business and differentiate your business from the competition.

So how can you make a document that reflects your brand personality?

The answer is – using Bit.ai!

Bit allows you to change the look of your entire document.

You can change the theme of the document and update its primary color to match your brand’s color scheme with a click of a button!

5. Keep Track of its Effectiveness

You all probably know this – the best way to modify something is to evaluate it first.

The only way to make your One Pager the best it could be is by evaluating whether people are reading it, how much they are reading it, and whether they are interacting with it or not.

The answers to these questions will give you an idea regarding the changes you need to make in your one-pager.

But how can you track a piece of a document? That sounds like a lot of hard work.

Good news for you all – tracking your documents is a piece of cake using Bit.ai.

Bit.ai offers a document tracking feature, where you can gather real-time insights on your shared docs.

That means you can see how much time someone has spent reading your one-pager, how often they come back to read it, how far they’ve scrolled, and a lot more!

6. Use Tables to Provide Clarity

Yes, you can simply just add rows of data like your revenue, profit, and turnover in your one-pager, but there’s a better way to show all of that – tables.

Even if your table is just a few cells, it is always a better choice than typing out complex figures.

If you include a table in your one-pager, readers would be able to grasp your tabular data in a quick glance, rather than having to hunt through text.

Hey! We’re not talking about those dull black and white tables.

We’re talking about the beautiful tables that Bit.ai lets you create!

You can choose between 12 different layouts for tables on Bit and create wonderfully designed tables with the click of a button.

What’s more awesome? The colors of the table will automatically change based on the colors of your document’s theme!

7. Keep it Fully Responsive

This might seem a little out of the box, but there are a lot of times when someone might be viewing your one-pager on their phone or any other device.

Considering that first impression is the last impression, you obviously don’t want to make your one-pager look disheveled right?

So make sure that your one-pager document is fully responsive.

Even though this term might sound a little daunting, it’s actually quite simple when creating a fully responsive one-pager.

All you need is Bit.ai!

Yes, Bit documents are fully responsive. That means your audience can read your one-pager on any device and it’ll still look great!

Summarizing

A one-pager is an important part of your business communication. Make sure you perfect it by bringing in team members from various departments and collaborating to create a one-pager that you are totally satisfied with. There are a few things one must keep in mind before creating a one-pager. These include:

It should be easy to read and grasp.
The information mentioned in the one-pager should be brief and concise.
Make it visually appealing to make it more attention-grabbing and easy to remember.
Add a clear call-to-action at the end (i.e. include a phone number, your office location, email, your social media links, etc).

So what are you waiting for? Create amazing-looking one-pagers and other workplace documents and start impressing clients, partners, investors, prospects, and your team members with Bit today!

Further reads

How to Write an Impressive Business One Pager? (Template Included)

What is a Business One-Pager? (Definition)