If you find yourself humming the tune to an advertisement or repeating the tagline of a company, then their marketing campaign has definitely worked on you.
That’s the thing about a great marketing campaign – it always has a way of leaving an impression on you. They make brands come to life.
That is why it is extremely crucial and important that your business has a perfect marketing campaign, especially if you are looking to make a mark in the industry.
But you cannot just dive straight into making strategies for your marketing campaign without mapping out a well-defined plan. That’s like getting onto a bus and not knowing where to get down.
What you need before you venture out to start a new campaign is a clear-cut marketing campaign plan.
So, in this blog, we will go over everything you need to know about a marketing campaign plan and how to create one that works wonders.
Dive in, folks!
First Off, What is a Marketing Campaign Plan?
We know that a marketing campaign is a well-defined series of actions taken to accomplish a marketing goal, such as launching a new product or creating brand awareness. It’s like the game plan of a company!
And, a marketing campaign plan is basically a roadmap that lays down everything that you need to execute a marketing campaign.
So, a solid marketing campaign plan usually has a set of marketing goals and objectives, a marketing strategy to achieve them, and marketing tactics that put everything into action.
It also acts as a guide for the entire marketing team on how to achieve the campaign goals and ensures that everyone is on the same page.
If you think this whole thing is pointless or not worth spending your time on, then what we’re going to tell you next will change your perception:
Why You Should Create a Marketing Campaign Plan?
In the marketing world, being unprepared is not the kind of risk you want to take. That’s why it is always good to have a plan on your hands. Let’s explore some reasons why you should create a marketing campaign plan:
1. It Provides Direction
The great thing about having a plan is that it always tells us what to do, how to do it, and when to do it. A marketing campaign plan provides a direction for all your efforts.
With proper instructions and guidance, it ensures that all your employees know in advance what they have to achieve and how they have to achieve it. This reduces any sort of overlapping and wasteful activities and helps improve the efficiency of your team!
2. It Reduces Risks
Every time you set out to do something, there are always hurdles along the way that try to knock you down, and plans are a great way to foresee these unexpected situations and uncertainties.
Planning in advance lets you predict future problems and helps you be prepared to tackle them, thus reducing the chance of risks affecting your efforts. With a marketing campaign plan in hand, you will always be one step ahead!
Read more: Marketing Report: Definition, Types, Benefits & Things to Include!
3. It Encourages Innovative Ideas
This has to be the best part about creating a marketing campaign plan. The planning is where everyone puts their minds together to come up with creative and innovative ideas for the campaign.
In the process of setting goals and anticipating future conditions, you are encouraged to think differently and dig up creative ways to set your campaign apart from all other businesses.
Now that we know a marketing campaign plan is super important for your marketing campaign, let’s get into the actual steps involved in creating one!
Steps to Write the Perfect Marketing Campaign Plan
1. Identify Target Audience
You don’t want to waste all your time and energy on an audience who won’t be interested in your product.
That’s why, before you actually start creating a plan, you need to identify your target audience to whom your product will actually matter.
Your job is to identify your specific audience and find out what their key interests are. You can do this by looking at your current customer base or by listening to what people are saying on social media.
Find the right audience and then you can determine how to reach them!
2. Set Goals and Objectives
Goals and objectives form the foundation of every plan, which is why they are the most important step in any process.
Ask yourself what you aim to do – are you looking to create brand awareness or generate more leads or nurture existing customers?
Start your marketing campaign plan by setting realistic objectives that you hope to achieve by the end of your campaign and be specific about them.
For example, something like: “Generate a 15% increase in sales through social media”, is a very specific goal that gives you and your team a direction to work towards. This can then be further broken down to figure out the specifics on what channels of social media and how.
Read more: Marketing Proposal: What is it & How to Create an Effective One?
3. Generate Marketing Campaign Ideas
Now that you have identified your target audience and determined what goals you seek to achieve, the next step is to brainstorm creative, value-driven ideas for your marketing campaign.
Think about the campaigns you have run in the past – which ones have worked and why. You should also study your competitors and their campaigns to have a better idea about how to stand out with your marketing campaign.
4. Select Your Marketing Channels
Once you have decided on your campaign ideas, the next step involved is to select media channels for your campaign. This determines how you wish to publicize your campaign.
You have a wide variety of options which include internet marketing, social media marketing, email marketing, ads, influencer marketing and so much more.
You can even combine different marketing channels and go for an integrated marketing campaign as well!
5. Develop an Offer
Your marketing campaign plan should get your target audience to take interest in your brand. This means that your campaign should have a key message or an incentive and a call-to-action that resonates with your audience.
Depending on what your product or service is, you could offer a free trial, a limited discount, an e-book, or even a free webinar.
Just makes sure that whatever you offer to your audience aligns with the action that you would like them to take after your campaign!
6. Determine the Required Resources
When you are creating a marketing campaign plan, you should have a good idea about all the resources that you will be needing for your campaign.
You need to ask yourself if you would need freelancers or an outside agency to aid your campaign or if your in-house team would be able to manage it.
You also need to list down all the specific creative assets such as any files, videos, equipment, etc. that you will require and from where you are going to get them.
7. Estimate Campaign Metrics
Campaign metrics are a quantitative assessment of the effectiveness of your campaign.
In a marketing campaign plan, it is imperative that you estimate the campaign metrics so that you can make an assumption about the money you will have to spend and measure your return on investment (ROI).
Even though it may not be completely accurate, you still can create estimates for response rates, conversion ratio and total revenue to be generated.
8. Create a Budget
Once you have your campaign metric estimates, outline the campaign’s financial needs, which can be used to create a budget for your marketing campaign.
You can make an estimate of your total profit from the campaign by deducting the total cost of goods from the total revenue from the campaign. Easy peasy.
Wait! Don’t go yet! We are so glad that you made it to the end of this blog, but did you really think we were just going to give you some tips and walk out? Of course not!
We know creating is a plan is not an easy task, that’s why we have something special in store for you – Something to make your planning process a piece of cake!
Want to find out what we are talking about? Then, scroll down!
Bit.ai: The Ultimate Document Collaboration Tool for Creating a Marketing Campaign Plan
Nobody wants to sit down for a discussion just to make a plan. It seems like a waste of time, and truth be told, a boring process. That’s why we would like to introduce you to an amazing tool called Bit, where anything and everything related to documentation becomes a fun and exciting process!
Take a look at some of the features of Bit that make it an awesome tool for creating your documents:
1. Auto-Formatting – The last thing you want to think about while creating a marketing campaign plan is the format of your document. With Bit’s auto-formatting feature, your entire document will be uniformly formatted for you! It even provides you with its own collection of themes and you can change the color of the document with a click too!
2. Real-Time Collaboration: Working on a marketing campaign plan is not a one-person job, it is a team effort. In moments like those, Bit’s real-time collaboration feature is truly a blessing. With Bit, you and your team can collaborate and work together on the same document, making changes and edits in real-time. It even lets you highlight sections, leave comments and mention people as well.
3. Smart Workspaces: You might work with multiple teams when you are creating a marketing campaign plan, which is why it is important that everything is organized. Bit lets you create infinite workspaces and folders around projects and teams to keep all your work organized. This lets you store all your information in a neat and orderly manner, making your work more efficient.
4. Fully Responsive Templates: Bit provides you with a great variety of templates for your marketing-related documents. They are all fully responsive on every kind of device and make your process super easy!
5. Interactive Documents: What if you could make your marketing campaign document interesting and fun? Bit lets you do just that! You can add any kind of rich media such as videos, presentations, charts, maps, surveys and so much more in your documents and make them come to life!
All-in-all, Bit has everything that your marketing campaign plan needs. So, what are you waiting for? Do yourself a favor and get Bit right now!
Our team at bit.ai has created a few awesome marketing templates to make your marketing process more efficient. Make sure to check them out before you go, your marketing team might need them!
- Content Calendar Template
- Creative Brief Template
- Product Launch Marketing Template
- Partnership Marketing Plan Template
- Marketing LaunchPad
- Customer Survey Template
- Company Fact Sheet
- Brand Style Guide Template
Wrapping Up
At first, creating a plan might seem like a total waste of time to you. But, the more you involve yourself in the process, the more clear your path becomes.
A marketing campaign plan is everything you need to set sail on a smooth sailing cruise.
So, have no second thoughts about creating one! Just get down with it already!
Got anything to ask? Tweet to us @bit_docs! We’d be happy to assist you.
Further reads:
Marketing Management: Definition, Importance, and Process!
14 Guerrilla Marketing Examples & Ideas You Must Explore!
13 Growth Marketing Strategies You Must Know About!
What is a Marketing Plan and How to Create One for Your Business?
Marketing Funnel: What is it & How to Create it? (Steps included)
Marketing Proposal: What is it & How to Create an Effective One?
