According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000. Moreover, another study found that the human attention span decreases by a massive 88 percent every year!!
Let that sink in.
If you are a business owner or work in marketing, the above facts should instantly signal you the following things:
- People do not have enough tolerance to read about your business, product or services
- If people do read end up reading your content, they are quickly going to be distracted.
- You only have seconds before your target audience gets distracted by something else.
Yep. Getting people to care about your business is tough. And it gets tougher every passing year. Feeling helpless? Don’t. There are many things you can do to promote your product and services, generate awareness, and create a long-lasting impact on the business world.
One such tool you can use to quickly gain audience attention is a one-pager. A one-pager can help you convince prospects, partners, clients, or investors about the value proposition of your product brings to the table and how you are different and better than the competition.
Before we tell you how you can create an impressive one-pager, let us first go over some of the basics of one-pager and see what exactly to include in one! Read on…
What is a One-Pager?
A one-pager is a brief overview of your business, product, or service, wrapped up in a single page document. Used as marketing material, one-pagers illustrate what your business is about or displays your product or service information on a single page. It’s like one page a pitch for your company.
A new-age brochure, one-pager gives a brief overview of your business, what is the problem you are trying to solve, what your needs are, and finally, what you want your audience to do for you.
Apart from information about your business or product, one-pagers can have the following items:
- Details about your team
- Your business model
- Your USP (Unique Selling Point)
- Target market
- Financial details
- Milestones
While a one-pager can be used to pitch your business to a partner or investor, they can also be used as marketing materials (flyers) to showcase new deals, discounts, customer testimony, etc. Some of the key use-cases of one-pager include:
- To advertise your products
- To pitch investors or business partners
- Use them as brochures or flyers
- Can be used to provide journalists with all the information they need to write about you (known as PR one-pagers).
- Present a summary of a product/service to your boss or purchasing manager.
The most important thing to keep in mind while writing one-pagers is to keep them concise. As its name suggests, one-pagers are meant to be one-page long and are usually displayed in a visual manner to highlight key info.
Read more: The Definitive Guide To Brand Style (Template Included)
Why is One-Pagers Important?
The fundamental goal of a one-pager is to sell your business to the reader. Since they are so clear, crisp, and to-the-point, one-pagers help gain and sustain the reader’s attention and promote your business.
One-pagers are usually very visual, as their goal is to get the reader excited to read them. A bland one-pager can easily turn off investors and clients, ruining your chances of making a first good impression.
Apart from being a great outlet for promotion and advertising, there are many benefits to writing a one-pager. Some of them include:
1. Grab Attention
Creating one-pagers to pitch your company to investors is a great idea. Since investors receive hundreds of proposals a day, you can make it easier for them to go through your one-page document and build their interest slowly. A one-pager is designed to attract and engage readers and arouse their interest in your business.
2. Mental Clarity
Creating one-pagers help founders understand their own business with clarity. Writing one-pagers pushes you to shorten your long business proposal into a single page and place your focus only on the most important aspects of your product.
This not only gives you more clarity of thought but also helps you pitch your business to someone more effectively and with increased confidence. Moreover, working on one-pagers also helps identify loopholes and things you missed in your business proposal so that you can work on fixing them.
3. Conserve Time
One-pagers are only one page long. Thus, they require a lot less time to create than say a business proposal. But that’s not its biggest advantage. The biggest advantage of creating a one-pager is its ability to save an enormous amount of time for the reader.
It’s one of the main reasons why one-pagers exists in the first place. Since time is the most valuable resource anyone has, helping your audience conserve time can be one of the best things you can do for them.
Read more: Objectives and Key Results (OKR): What, Why, and How?
How To Effectively Create a One-pager?
Both the content of a one-pager and its design plays a crucial and equally important role in making it a success. If your one-pager is not visually appealing, you might not be able to grab your reader’s attention. On the other hand, if the content is below-par, your audience is going to lose interest mid-way.
However, writing exceptional content in a concise manner and making it visually stunning takes time, effort, and a lot of back-and-forth between your team members. What if, your team members could work together in a collaborative workspace and create an impressive one-pager?
While we can’t come over there and create awesome one-pagers for you, we are surely going to recommend you a tool to do just that!
Enter Bit!
A must-have tool for documentation, Bit.ai is an all-in-one document collaboration platform designed for the modern-day workplace. With Bit, users can create, store, manage, and share workplace documents easily!
Bit helps you make sure your one-pagers are more than just plain boring text and images. Apart from allowing multiple users to collaborate on a document, Bit also allows users to share and add any sort of rich media to their documents.
Add images, YouTube videos, Google Docs, One Drive Excel Spreadsheets, GIFs, tweets, interactive charts, etc. Basically, anything on the internet with a link can be shared and Bit will automatically turn it into live visual content that lives on your workplace documents! Imagine how rich and interactive your one-pagers can become.
The best part is that Bit documents allow simultaneous collaboration between team members. This means that content writers, editors, designers, marketers, etc. can work together to produce one-pagers (or any other workplace document) by brainstorming and pitching in their ideas! The resulting documents are created faster, they look impressive, they’re creative, visually stunning, and best of all error-free!
But wait, there’s more! With in-built document tracking, users can track their one-pagers and get detailed insights on them. They can understand how effective their one-pager actually is by observing how much time was spent on such documents, how often they were viewed, how far they were scrolled, etc.
One Pager Examples and Templates
Ready to create amazing one-pagers? With free one-pager templates, Bit allows anyone to create stunning one-pagers quickly.
1. Company One-Pager Example
Pitch your startup to investors with our awesome company one-pager template
2. Travel One-Pager Example
Showcase your product, service, or app with our travel app one-pager template
3. Restaurant One-Pager Example
Create modern-day brochures for your restaurant with our restaurant one-pager template
Few more templates you might be interested in:
- SWOT Analysis Template
- Business Plan Template
- Competitor Research Template
- Project Proposal Template
- Company Fact Sheet
- Executive Summary Template
- Operational Plan Template
- Pitch Deck Template
🎥Watch this video to learn more👇
Final Words
One-pagers display the core details of your business- what you’re offering, how you’re going to do it, and why you stand out from the competition- neatly presented in a single sheet of paper or a webpage! With Bit, creating such documents can be flawless. So, what are you waiting for? Start creating awesome-looking one-pagers today!
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