Remember the last time when some words made you want to buy things instantly? Well, maybe the salesperson knows the top-selling words mentioned in this blog. Questions like, “Why do I click on certain ads?” or “How does that catchy slogan stick in my head?” have made you land on this blog post. We get it, and we’ve got all the answers for you.
Do you know that 55% of people make their living in sales but don’t possess the right skills to be successful? Imagine someone selling ice cream by just saying “cold”. Will it sell? Now replace it with “Chill out with our refreshing, mouthwatering ice cream, an oasis in the summer heat!” That’s the power of selling words and phrases.
If your current sales pitch is not getting results, don’t worry! In this blog, we’ll cover the best words and phrases that act as a magnet for customer attention. We’ll cover everything from selling words for marketers, words to close deals, and selling words that you must avoid. So get ready with your notepad and take notes!
What are Selling Words?
Selling words are the backbone of effective marketing, strategically chosen to stir emotions and drive action. These words, often adjectives, play a crucial role in conveying the value of a product or service. Their primary objectives are to evoke desire, inspire action, and ultimately boost sales.
Think of searching for a new phone online. Without selling words, you might read a description like “This phone has a good camera.” Now, contrast that with a more impactful choice of words, such as “This phone captures stunning moments with its exceptional camera.” This, not only paints a vivid picture, but also answers the consumer’s desire for quality.
Great brands use selling words frequently. Take Apple, for example. Their marketing often uses words like “innovative,” “privacy,” and “new.” These words create a perception of premium quality and drive consumers to associate Apple products with quality and security.
Failure to use strong selling words can result in missed opportunities. Consider a casual description like “This software is functional.” It lacks the persuasive punch needed to differentiate the product in a crowded market, potentially leading to lost sales. Studies show that incorporating power words in marketing copy can increase conversion rates by up to 12.7%.
As we move to the 10 selling words for marketers in the next section, you’ll discover a curated selection of words that create significant influence. These words go beyond mere descriptions; they create an experience. So, read on!
10 Selling Words For Marketers
The words you use while selling products can transform a casual observer into an enthusiastic customer or a hesitant browser into a committed buyer. Let’s learn the 10 selling words every marketer must know to enhance their marketing strategy.
1. Amazing
The word “amazing” is powerful in marketing because it conveys a sense of awe and wonder. When you describe your product or service as amazing, you’re not just stating a fact; you’re inviting your audience to envision a positive transformation. Instead of settling for boring alternatives, such as “good” or “nice,” using “amazing” adds a burst of enthusiasm to your message. Consumers are drawn to experiences that promise something extraordinary, making “amazing” a go-to word for marketers aiming to create a lasting impression.
2. Fix
The word “fix” addresses a fundamental human desire – the need to solve problems. In marketing, this word is useful for those seeking solutions. Instead of merely presenting a product, positioning it as a fix communicates a clear purpose. People don’t just buy products; they invest in solutions that enhance their lives.
Using “fix” implies immediacy and relevance. It signals that your product isn’t just another option; it’s the answer to a specific issue. This sense of urgency can drive potential customers to take action, especially when faced with a problem they’re eager to solve.
3. Simple
Consumers are drawn to simplicity because it suggests ease of use and a straightforward solution. When your marketing message promises simplicity, you’re offering a stress-free alternative to the overwhelming choices in the market. Imagine hearing: “Experience the joy of simple cooking with our user-friendly recipe app.” Sounds good, right?
The beauty of simplicity lies in its universal appeal. Whether you’re marketing a gadget, service, or concept, positioning it as simple communicates accessibility. People are more likely to engage when they believe a product or service won’t add unnecessary complications to their lives.
4. Versatile
It is a powerful selling word for marketers, indicating adaptability and broad usability. When your product or service is versatile, it effortlessly fits into various scenarios, appealing to a wide audience. For example, a versatile kitchen appliance that can blend, chop, and mix according to diverse cooking needs makes it a household essential.
In marketing, promoting a versatile software solution that addresses multiple business challenges positions it as a comprehensive and flexible tool. By highlighting versatility, you assure customers that your offering is a valuable, all-encompassing solution, meeting their ever-changing needs with ease.
5. Money Back
In a world where trust is necessary, the phrase “money back” acts as a safety net. It reassures consumers that their investment is protected, instilling confidence and eliminating the fear of making a wrong choice. This straightforward guarantee establishes credibility and demonstrates a brand’s commitment to customer satisfaction.
It communicates transparency and builds trust, key elements in a successful customer-brand relationship. This word combination serves as a powerful motivator for hesitant buyers. Also, websites displaying a money-back guarantee experience a conversion rate increase of up to 32%.
6. State-of-the-art
This phrase doesn’t just imply modernity; it screams innovation and superiority. It’s a shortcut to conveying that your product is at the forefront of its category. People often substitute this with terms like “advanced” or “cutting-edge,” missing the opportunity to make a bold statement. This is a strong term that creates a unique image of your product, presenting it as a leader among its competitors.
7. Discover
The word “discover” invites curiosity and a sense of adventure. Instead of stating “new features,” consider saying “discover the latest magic.” This choice not only builds interest but also frames the information as a journey rather than a mere list. People often fall into the trap of using phrases like “new” or “added,” missing the chance to create a customer journey. This word doesn’t just inform; it invites the audience to actively participate in finding something special.
8. Deal
This is a term that resonates with everyone seeking value. It’s not merely a transaction; it’s an opportunity to save, gain, or experience something exceptional. When marketers incorporate “deal” into their messaging, they tap into the consumer’s desire for a beneficial exchange.
Consider this: “Grab this exclusive offer” versus “Don’t miss out on this unbeatable deal.” The latter creates a sense of urgency and positions the product or service as something valuable that shouldn’t be overlooked. It’s a subtle nudge that influences the decision-making process.
9. Announcing
“Announcing” is more than just conveying information; it’s about making an impact. This word carries an air of importance and celebration, making it ideal for launching new products, features, or events. Instead of a plain statement, “announcing” adds a touch of grandeur and makes your message stand out. Consider the difference between “Introducing our new collection” and “We are thrilled to announce our latest collection.” This creates anticipation and a connection with the audience, driving them to be part of the announcement.
10. Opportunity
It is a word that opens doors and invites action. It suggests a chance for advancement, improvement, or gain. When used strategically, it conveys a positive message that resonates with individuals or communities looking to enhance their lives. Compare “Explore our products” to “Seize the opportunity to enhance your lifestyle with our products.” The second one not only communicates the availability of products but also positions them as a gateway to positive change. It promotes a sense of possibility and motivates the audience to take that next step.
Incorporating these selling words into your marketing kit can significantly impact how your audience perceives and responds to your messages. Now, in the next section, we’ll explore words that not only grab attention but also guide your audience toward the ultimate goal – making a purchase. Stay tuned!
Read More: Power Words For Sales To Boost Conversions in 2023! (+Examples)
10 Selling Words to Close Deals
During a sales communication, using these selling phrases can be the difference between a closed deal and a missed opportunity. Now, let’s learn more about these phrases, learning their power and understanding why incorporating them into your sales strategy can enhance your success.
1. Would you like my help?
Imagine you walk into a store, and instead of bombarding you with pitches, the salesperson smiles and asks, “Would you like my help?” It’s comforting, isn’t it? This phrase works wonders in closing deals because it shifts the focus from a transaction to a partnership. Instead of pushing a product, you’re extending a helping hand, positioning yourself as a valuable resource. It conveys a message of assistance, expertise, and collaboration, making prospects more likely to take action.
Dave Kurlan’s closing line, “Would you like my help?” strikes a perfect balance – gentle, friendly, and assertive. Often, people mistakenly use pushy alternatives like “Are you ready to buy?” These phrases may trigger resistance, as they feel imposing and abrupt. “Would you like my help?” maintains a friendly tone while gently guiding the prospect towards a positive decision. It respects their autonomy, making them more receptive to your offer.
2. Why don’t you give it/us a try?
Closing a deal doesn’t always require a grand commitment. Sometimes, it just needs a nudge in the right direction. “Why don’t you give it/us a try?” is a persuasive phrase that invites prospects to experience your product or service without the weight of an immediate purchase. It addresses the hesitations that often accompany decision-making by presenting an opportunity for a trial.
People often use less effective phrases like “Buy now” or “Commit today,” creating resistance. These phrases can feel pushy and may lead to a defensive response. “Why don’t you give it/us a try?” is open-ended, promoting a collaborative and explorative environment. It transforms the decision-making process into a shared experience, making prospects more inclined to take the first step.
3. What happens next?
In the complexity of sales, hesitation is a common partner. When prospects stall or provide excuses, the simple question, “What happens next?” can be a powerful move. According to sales expert Mike Brooks, this phrase puts the prospect in control, allowing them to voice the barriers preventing them from making a decision today.
Many salespeople shy away from addressing stalls directly, using alternatives like “Think about it” or “Let me know.” These phrases, while well-intentioned, often prolong the decision-making process. “What happens next?” cuts through the delay, encouraging open communication. It acknowledges the prospect’s concerns and sets the stage for a transparent dialogue, which is crucial for moving the deal forward.
4. Let’s discuss pricing.
Money talk can be the elephant in the sales room. Instead of creating confusion around it, confidently propose, “Let’s discuss pricing.” This phrase signals a shift from theoretical discussions to practical considerations, demonstrating your commitment to finding a solution that fits the prospect’s budget.
Avoiding the pricing conversation or using phrases like “It’s affordable” can hint at uncertainty. Prospects might hesitate, fearing hidden costs or unexpected expenses. “Let’s discuss pricing” addresses this concern with transparency. It invites a collaborative exploration of cost, building trust and laying the groundwork for an informed decision.
5. Tell me what you’re thinking.
“Tell me what you’re thinking” goes beyond surface-level discussions, encouraging prospects to express their thoughts, concerns, and expectations. This phrase transcends the transactional phase and enters the genuine connection.
By inviting honesty, it gives prospects the power and freedom to express their thoughts, paving the way for a collaborative solution that addresses their unique needs. And even if the prospects are not thinking about your product/service or not paying attention to your sales pitch, this phrase reminds them to be attentive and answer.
6. Let’s move forward! I can send the contract right now.
Closing a deal is often about momentum. When you utter the phrase “Let’s move forward,” you’re not just expressing a desire; you’re setting the wheels in motion. This phrase propels the conversation towards a concrete action—the contract. It signals confidence and decisiveness, traits that build trust in your prospect.
Compare this to phrases like “What do you think?” or “Can we proceed?” These lack the assertiveness needed to steer the conversation toward a definite conclusion. “Let’s move forward” is a catalyst for progress, nudging your prospect one step closer to sealing the deal.
7. So, are you ready to make the best decision of your life?
Decision-making is a psychological process, and this phrase strategically places your product or service at the center of choices. By framing the decision as the “best of your life,” you knock the prospect’s desire for positive outcomes.
Contrast this with boring alternatives such as “Are you ready to proceed?” which fails to emphasize the transformative nature of the decision. “The best decision of your life” adds excitement and significance, influencing the prospect to lean towards a favorable response. It’s not just a decision; it’s a life-altering choice.
8. When would you like to get started on the product setup?
Timing is everything in sales, and this phrase subtly pushes the prospect toward commitment. By phrasing it as “When would you like to get started,” you shift the focus from if to when creating an expectation of action. Compare this to a passive alternative like “Are you interested in setting up the product?” which leaves room for hesitation.
This phrase assumes a positive response and directs the prospect’s attention to the next steps, creating a sense of ownership. It guides the prospect to visualize the practicalities of product implementation.
9. What else can I tell you about (product)?
By asking, “What else can I tell you about,” you convey a readiness to provide information according to the prospect’s needs. Now, think of a closed alternative like “Do you have any questions?” which puts the pressure entirely on the prospect.
This phrase not only signals your commitment to addressing concerns but also underscores the depth and richness of your product or service. It promotes a collaborative environment, encouraging the prospect to explore more facets and, in turn, inch closer to a decision.
10. Let me show you how easy it is.
Simplicity sells, and this phrase embodies the essence of ease and convenience. When you say, “Let me show you how easy it is,” you’re not just promising; you’re demonstrating. This hands-on approach contrasts with a less effective alternative like “It’s user-friendly,” which leaves room for interpretation.
By offering to showcase simplicity, you remove doubts and showcase your product’s value in action. It’s a tangible assurance that resonates with prospects seeking straightforward solutions. “Let me show you” transforms a claim into a live experience, making it easier for the prospect to envision smooth integration.
These ten phrases go beyond mere communication; they shape the narrative, guide the prospect’s decision-making process, and pave the way for successful closures. Now, as we move on, we’ll explore a set of words specifically curated to improve your interactions with prospects. So, scroll down and read more!
10 Selling Words for Sales Reps
In the interconnected world of sales, the right words can unlock success. Let’s explore 10 selling words for sales representatives that can transform your pitch and approach.
1. You
The magic of personalization lies in the word “You.” When a sales rep addresses a prospect directly, it creates a connection. Instead of generic statements, using “You” makes the customer feel seen and understood. For example, saying, “You’ll benefit from our solutions,” shifts the focus onto the customer, making the pitch more compelling. Sales reps can use “You” to customize communication, building rapport and trust with potential clients.
2. Value
“Value” is the cornerstone of effective sales. Customers are interested in what a product or service brings to their lives. Sales reps who emphasize the value their offering provides are more likely to capture attention. For instance, saying, “Our product adds value by saving you time and money,” communicates a clear benefit. This word is a catalyst for showcasing benefits and addressing customer needs, making it indispensable for sales professionals aiming to highlight the worth of their offerings.
3. Imagine
The word “Imagine” sparks the imagination, inviting prospects to visualize the positive outcomes of choosing a particular product or service. Sales representatives can use this word to paint a picture of the customer’s improved situation. For example, saying, “Imagine the efficiency boost your team will experience with our software,” allows the prospect to envision the solution’s impact.
4. Now (in FOMO)
The fear of missing out (FOMO) is a potent psychological trigger, and “Now” capitalizes on this urgency. One can create a sense of immediacy by using phrases like “Act now for exclusive benefits” or “Limited-time offer.” This creates a sense of urgency in the prospect, encouraging quicker decision-making. It’s a valuable tool in the sales dictionary for driving prompt action.
5. Save
Everyone loves a good deal, and “Save” is a word that resonates with customers seeking value for their money. Sales reps can emphasize savings in time, money, or resources. For instance, saying, “Our solution will save you 30% on operational costs,” immediately communicates a tangible benefit. “Save” is a persuasive word that appeals to the practical side of customers, making it effective in showcasing the immediate advantages of choosing a particular product or service.
6. Client’s Name
There’s magic in a name, and for sales representatives, using a client’s name is a powerful tool. It transforms a transaction into a personal connection, conveying attentiveness and respect. Incorporating a client’s name demonstrates genuine interest, creating a sense of familiarity that can build trust. This simple yet impactful technique works wonders in both initial interactions and follow-ups.
7. Help
The word “help” transcends a transactional approach, positioning the sales rep as a problem solver rather than a mere seller. Saying, “I’m here to help you find the best solution for your needs,” shifts the focus from the product to the client’s requirements. Using “help” communicates empathy and collaboration, building a foundation for long-term relationships.
8. Proven
In sales, skepticism is common. That’s where the word “proven” comes into action. Whether describing a product’s performance or a service’s track record, emphasizing its proven success establishes credibility. For example, saying, “Our solution has a proven track record of increasing efficiency by 20%,” reflects confidence by providing evidence of real-world effectiveness. “Proven” is a reassurance tool, addressing the client’s unspoken question: “Can I trust this?” This word is especially potent when dealing with cautious clients or in competitive markets where trust is a precious commodity.
9. Exclusive
Everyone loves to feel special, and “exclusive” answers that desire. Sales representatives can boost their pitch by highlighting exclusive offers, benefits, or opportunities. “Exclusive” imparts a feeling of being part of an elite group, enticing clients with something not readily available to everyone. This word is particularly effective when introducing new products, services, or promotions.
10. Premium
In a world filled with choices, the word “premium” helps products and services stand out. Sales reps can use this term to convey a sense of quality, superiority, and a step above the rest. Saying, “Our premium package offers unmatched features and unparalleled service,” positions the offering as the symbol of excellence. Utilizing this word can justify price points, differentiate from competitors, and attract clients who seek the best in class.
In the upcoming section, we’ll explore another dimension of the sales language: Selling words to avoid. Just as impactful words boost your pitch, steering clear of certain terms is equally crucial. Let’s avoid the pitfalls to ensure your communication remains compelling.
10 Selling Words You Must Avoid
Sales communication is a delicate dance of words that can either impress or deter potential customers. Today, avoid a few terms to ensure your marketing strategy resonates positively with your audience.
1. Discount
Using the word “discount” may seem like a straightforward way to attract customers, but it can inadvertently devalue your product or service. Rather than focusing on the cost, highlight the value proposition. Instead of saying, “Get a 20% discount,” try, “Unlock 20% more value today.” This shift in language emphasizes what customers gain, adding a perception of added worth.
2. Guarantee
While offering assurance is crucial in marketing, the word “guarantee” can be cliché and insincere. Instead of a blank guarantee, provide specifics about what sets your product or service apart. Use words like “assure” or “promise” and accompany them with tangible benefits.
3. Ridiculously
“Ridiculously” is a word that might seem playful, but it can diminish the professionalism of your message. When describing your product or service, opt for words that emphasize its strengths without resorting to hyperbole. Words like “remarkably,” “exceptionally,” or “extraordinarily” convey excellence without sounding exaggerated.
4. Hope
Using the word “hope” in your marketing messages can introduce an element of uncertainty. Instead of leaving things to chance, express confidence and provide concrete information. Words like “expect” or “anticipate” convey a sense of assurance and positiveness.
5. I Will Try
“I will try” might seem safe, but it implies a lack of commitment. When interacting with clients or prospects, aim for words that express determination and confidence. Instead of saying you’ll try, convey certainty with phrases like “I will ensure” or “I am committed to.”
6. Seriously
Using “seriously” in your pitch might make you sound less genuine than intended. It can come across as insincere or even sarcastic. Clients want sincerity, not skepticism. Instead, opt for words like “genuinely” or “truly” to convey authenticity. Your clients will appreciate your straightforwardness without questioning your commitment.
7. Honestly
While honesty is essential, explicitly using the word “honestly” can cast doubt on everything you’ve said before. Clients may wonder, “Were they being dishonest earlier?” Choose transparency over explicitly claiming honesty. Phrases like “Let me be transparent” or “To be clear” convey openness without raising skepticism.
8. Cheap
Describing a product or service as “cheap” can indirectly convey low quality. Clients seek value, not a compromise on quality. Substitute “cheap” with “affordable” or “budget-friendly” to highlight cost-effectiveness without compromising perceived value. Imagine a salesperson saying, “This is a cheap solution for your needs.” Now, reframe it as “This provides an affordable solution without compromising quality.” The revised statement positions the product positively, emphasizing both cost-effectiveness and quality.
9. Commission
While commission is a standard aspect of many sales transactions, directly referencing it can trigger concerns about the seller’s priorities. Clients want to feel that their needs are your primary focus. Instead of mentioning “commission,” focus on how your expertise and service bring value to your clients. This shift redirects the conversation towards benefits and away from transactional aspects.
10. Obviously
Using “obviously” might assume that what seems clear to you is equally evident to your client. Replace it with phrases like “clearly” or “naturally” to maintain a respectful tone and guide clients through your points without sounding presumptive.
In short, having a clear idea of these words and their better alternatives enhances the impact of your pitch. Clients are more likely to appreciate your transparency, sincerity, and focus on their needs. Now, join us in the final section, where we have useful tips for you. Read on!
Conclusion
In our journey through selling words, we’ve explored the art of impactful communication—from understanding what selling words are to customizing them for marketers, deal closers, and sales reps. We’ve gone through the list of words to avoid. Now, filled with knowledge, it’s your turn to boost your pitch. Speak to your clients with sincerity, guide them through your offerings, and watch your sales soar.
Remember, words hold the power to shape perceptions and build trust. So, go ahead, edit your pitch with these insights, and let your words open doors. Transform your sales words and turn prospects into enthusiastic clients. Use, impress, sell!
Further Reads:
How To Start A Good Sales Conversation and Build Trust?
What is Soft Selling & What are the Techniques? (Soft Vs Hard Selling)
What is Social Selling & How To Get Started With It? (Best Practices)
Cold Calling: The Definition, Challenges & Examples!
25+Sales Quotes That’ll Motivate Your Sales Team!
What is Customer Delight? Learn More!
