Customer Success vs Customer Support: The Differences & Similarities!
When serving customers, businesses have two strategies: customer support and customer success. And while these terms may sound similar, they couldn’t be more different. They represent two distinct approaches to…
Customer Success Team: How to Build One (Steps, Roles & Insights)
Hi there, welcome to the ship of knowledge, where we’ll sail through the wavy seas of customer success teams and how to create one for your business. But first of…
Customer Success (CS): Meaning, Importance, and Key Functions!
Have you ever walked into a fancy restaurant with high expectations and received poor service and a mediocre meal? I sure have, and let me tell you, it’s a disappointment…
Customer Marketing: Definition, Benefits & Strategies!
If you have dabbled in any marketing position, you know how cut-throat the competition is for a brand to stand out. Today’s customers have unlimited access to information about products…
Retention Marketing: Benefits,Channels & Strategies!
If there is one thing that has changed in the marketing world, it’s the level of competition. Trying to stay relevant in today’s cut-throat industry is a feat. Consumers today…
Gated Content: Meaning, Examples & Best Practices!
Have you ever clicked an article you wanted to read, and a few seconds into reading, a message pops up asking you to enter your email address if you wish…
Customer Journey Map: Definition, Importance, and Process!
Did you know that 91% of unhappy customers leave a brand without complaining and 1 in 3 customers leave a brand they love after just one bad experience? And it turns out…
9 Help Desk Software Every Business Must Use!
Gone are the days when you had to meet face-to-face with each customer to talk about their issues. With the advancement of technology, it has become possible for people to…
Customer Segmentation: Definition, Importance, Types & Process
Unless your business offers something for absolutely everyone in the world, knowing exactly who you are targeting with your products is extremely important. Trying to sell to the widest possible…
21 Rock-Solid Ways to Improve Customer Focus in Your Business!
Customers are at the heart of your business. That means, putting your customers first and implementing a customer-focused strategy across your business isn’t something you can ignore! In fact, the…
