What is Brand Strategy and How To Create One?
Build a brand. Not a business. ~ Richard Branson Your brand strategy essentially encompasses your identity, setting you apart from the competition. And behind every successful brand is a well-thought-out…
Cold Calling: The Definition, Challenges & Examples!
You’ve probably heard of cold calling – when businesses make unexpected phone calls to potential customers. It’s a bit tricky and frustrating, but it’s common in sales. This method needs…
What is Performance Marketing & Steps to Create a Perfect Strategy!
Imagine you’re scrolling through your social media feed, and suddenly, an ad pops up, showcasing the product you’ve been eyeing for weeks. Coincidence? Not quite. Welcome to the world of…
Best Channels For Influencers & Creators That You Must Know!
The social media landscape has evolved over the past decade, with some platforms fading while others have flourished. Now, they offer valuable opportunities for brand-influencer partnerships that can become lucrative…
Marketing Qualified Leads (MQL): How To Identify Them?(Examples)
Picture the process of attracting customers to a business like a funnel – a pathway where potential customers enter and some eventually become paying clients. Right in the heart of…
What is Customer Churn: Learn How To Calculate & Reduce It!
Imagine if people who used to buy your favorite cookies suddenly stopped buying them. That’s a bit like what “customer churn” means for businesses. It’s when customers decide to stop…
Diverse Workforce: Bringing Different Perspectives Together!
The secret ingredient for flavorful success in today’s business soup is a diverse workforce. Studies show companies in the top quartile for gender and ethnic diversity are 25% more likely…
What is Diversity & Inclusion in The Workplace? (Definition & Benefits)
Diversity and inclusion. You’ve probably heard these buzzwords floating around the workplace lately. But what do they actually mean and why are they so important? Here’s the deal — companies…
Customer Research 101: A Complete Guide! (Importance & Types)
Know your customers or perish – over 90% of startups fail due to a lack of market need. Ouch! But fear not, customer research is here to save the day….
Social Media Skills: A Quick Guide To Improve Them! (Types & Examples)
In today’s hyper-connected world, social media skills have become as essential as being able to walk and chew gum simultaneously. From Facebook and Instagram to Twitter and TikTok, social platforms…
