AI for Social Media Marketing: Tools & Tactics to Boost Engagement!

Consistency plays a key role in social media success. Posting high-quality content regularly keeps the algorithms happy and exposes your brand to more people. So, to succeed in social media marketing, it’s essential to create lots of quality content and analyze complex data.

However, producing content, managing posting schedules, and understanding your audience’s preferences can be challenging. Traditional social media marketing tools have been useful for these tasks, but they’re starting to seem outdated. Now, there’s a new generation of AI-powered tools that can do this work more accurately and much faster.

These AI tools support your social media strategy by generating content, analyzing sentiments, and providing insights from big data. This helps you make better decisions, understand your audience better, and free up time for other important tasks.

It’s no wonder that 97% of business leaders agree that AI is helping companies optimize social media data and insights more effectively to enhance overall marketing efforts. But, choosing the right tool for your business among the variety of options available in the market can be a little tough. Don’t worry, we’ve compiled a list of the best AI tools serving different purposes in social media marketing. So, dive into our detailed blog posts and take your social media marketing to the next level. Read on!

Ways to Use AI for Social Media Marketing

Ogilvy’s Creative Director, David Raichman, described AI as “a force multiplier for creative expression,” and we totally agree. Whether you’re a content creator, marketer, or business owner, there are likely times when you’re stuck for ideas, staring at a blinking cursor, waiting for inspiration, but all you hear is doubt. That’s because our brains filter out many ideas before they reach our conscious thoughts.

AI for social media marketing can help here, especially with saving time when making social media posts. These tools use artificial intelligence (AI) and natural language processing (NLP) to help create, optimize, and manage content for different social media platforms. Here are some ways AI can assist you in social media marketing:

1. Sentiment Analysis

AI listening tools offer sentiment analysis for social media marketing. They gauge the mood or sentiment behind posts or comments and check whether people are feeling good, bad, or neutral about your brand.

Like, if someone tweets about your new product, sentiment analysis can tell if they’re excited, disappointed, or indifferent. With these insights, you can respond better. If it’s positive, you can boost it by engaging with the customer and sharing their positive experience.

If it’s negative, you can fix issues fast and show your great customer service. In short, sentiment analysis allows you to stay in tune with your audience’s emotions and adapt your marketing strategies accordingly.

2. Predictive Analysis for Targeted Marketing

AI for social media marketing has a cool feature called predictive analysis. It helps you guess what future trends and behaviors your audience might have. By looking at past data and spotting patterns, predictive analysis can tell what customers might do next.

For example, it can predict who’s likely to buy something soon based on their past purchases and online actions. With this info, you can customize your marketing to target these customers with special offers or suggestions.

This boosts the chances of making sales and improves the customer experience by giving them the right stuff at the right time. Therefore, predictive analysis helps your business stay ahead and make smart decisions based on data for better social media marketing.

3. Influencer Identification

Using AI to find influencers is a smart move in social media marketing. This tool helps you find people who have a big impact on your target audience. AI algorithms analyze various factors like followers, engagement rates, and content relevance to pinpoint potential influencers. For example, if a company wants to promote a new fitness product, AI can find fitness lovers with lots of followers who share relevant stuff.

Working with these influencers can make more people notice and trust your brand. Also, AI can check if influencers are genuine and if they match the brand’s values. So, by teaming up with the right influencers, you can connect with new audiences through existing communities effectively.

4. Ad Targeting and Personalization

Ad targeting and personalization through AI-powered tools can change your social media marketing by sending customized content to specific audiences. AI looks at data to understand what users like, how they act, and who they are. This helps you make customized ad campaigns for your business.

For example, an online store can use AI to show ads to people interested in similar products they’ve looked at before, which boosts sales chances.

Also, AI for social media marketing keeps learning from how users interact, getting better at targeting ads over time for better campaign results. These personalized ads connect more with people, leading to more clicks and sales.

Therefore, by using AI for ad targeting and personalization, you can get the most out of your marketing money and give users a better experience.

5. Content Generation

AI transforms how businesses make content for social media marketing by automating the creation of interesting posts, videos, and images. By using tools with the power of AI for SMM, you can make lots of different content quickly, saving time and money.

These tools look at data to understand what people like and what’s popular, making sure the content connects with the right people. AI also ensures branding and messages stay consistent everywhere.

HubSpot’s study found that 22% of marketers struggle to make content that connects with their audience. AI for SMM solves this by giving personalized content suggestions and improving content based on real-time data.

This way AI for content creation enables you to stay current, get more engagement, and see better results in your social media marketing efforts.

In short, using AI for social media marketing opens up endless possibilities to make your online presence better. Now that we’ve looked at the ways AI helps businesses stay ahead, let’s see the best AI tools to make your marketing even stronger. Keep reading!

AI Tools To Use for Social Media Marketing

Today, both startups and large corporations craft unique social media strategies tailored to their specific goals and audience demographics. These strategies often rely on a list of tools to align processes and boost their social media presence. But with so many options, picking the right tools can be hard. That’s why we’ve put together a list of the best AI tools for social media marketing.

Whether you want to create content, handle ads, or research your audience, we have got you covered. Each tool is carefully selected based on its key features and pricing, making it easier for you to find the perfect fit for your business. So, check out our list of tools and find the best one for your needs.

1. Lately– For Content Generation

Lately is a powerful AI for social media marketing that changes how businesses make content and manage social media, especially for sales and marketing teams. It’s considered one of the best options for using AI to recycle content, helping businesses make marketing easier.

Key Features:

1. AI Content Writer: Lately’s AI tech looks at social media data to make a custom writing style just for your brand. It finds what content people like and uses words and phrases that connect with your audience, making sure your content stays consistent and relevant.
2. Social Selling: Easily turn long content into many social media posts. Lately makes this easy by automatically creating social media posts for you. It includes text, pictures, links, and even audio or video parts, saving you time.
3. Parent-Child Accounts: Lately’s parent-child dashboards let you adjust the AI by adding certain keywords. This makes the social media content better. But to keep things clear, it’s important to give clear brand messaging rules to avoid losing coherence.

Pricing:

Small Business Plan:

• $49/mo for 4 social channels
• $119/mo for 10 social channels
• $199/mo for Unlimited social channels

Enterprise Plan:

For enterprise solutions, pricing is available upon request.

With its array of features aimed at boosting content efficiency and social media effectiveness, Lately is a valuable asset for businesses looking to elevate their marketing strategies.

2. WordStream– For Managing Ads

WordStream is a clever tool that uses artificial intelligence (AI) to boost your social media marketing, especially if you use paid advertising. It works like a smart helper, making it easier to improve your pay-per-click (PPC) ads on different social media sites. Whether you’re tweaking ads you already have or making new ones, WordStream is there to support you.

Key Features:

1. Data-Driven Recommendations: WordStream uses smart machine learning to study your PPC ads and give you personalized tips to make them better, so your ads can do their best.
2. Integration with Top Platforms: Easily link up with Google Ads and Facebook to handle your campaigns smoothly, saving you time and energy.
3. Free Keyword Tool: WordStream’s free tool makes keyword research easier. It gives you good keyword ideas related to your industry or URL.

Pricing:

Pricing for WordStream is available upon request, tailored to your specific needs and budget.

3. Affable.ai– For Finding Influencers

If you’re looking for a comprehensive influencer marketing solution, look no further than Affable.ai. This AI for social media marketing is your one-stop shop for finding the perfect influencers to elevate your brand’s social media presence. 

With its intuitive interface and seamless integration with top social networks like Twitter, YouTube, TikTok, Instagram, and Facebook, Affable.ai simplifies the influencer marketing process.

Key Features:

1. Advanced Search Filters: You can use more than 20 filters to search for influencers. These filters include demographics, engagement rates, and brand affinities. This helps you find the best influencer for your brand.
2. Campaign Tracking: With Affable.ai, you can easily keep track of your influencer marketing campaigns. Monitor metrics like Estimated Reach and Estimated Impressions of Instagram Stories. This helps you understand how well your campaigns are working.
3. Brand and Competitor Analysis: Gain valuable insights into your brand’s performance and compare influencer activities with competitors. This helps you make smart decisions based on data to succeed in influencer marketing.

Pricing:

Pricing is available upon request catering to your specific requirements.

4. ContentStudio– For Scheduling Content 

ContentStudio is a tool for agencies and marketers to manage their social media projects in one place. Think of it as your central hub for handling everything related to social media—from creating content to planning when it gets posted and even automating some tasks.

Key Features:

1. Smart Scheduling Tools: With ContentStudio, you can plan your social media posts effortlessly. You organize your content into categories and queues, making it simple to schedule posts for various social media accounts in no time.
2. Social Channel Automation Recipes: ContentStudio provides pre-designed templates for social media posts. You can adjust these templates to fit your brand and preferences, saving you time and effort while ensuring your posts are interesting for your audience.
3. Collaborative Workspace: You can invite your team to work together on ContentStudio. This lets you make and share a content calendar, and easily get approval on content. It helps keep everyone on the same page and makes working together simple.

Pricing:

ContentStudio offers different pricing plans, starting at $25 and going up to $99 per month. This means businesses of any size can afford to use it.

5. Brand24– For Social Listening

Brand24 is your AI-powered partner for social listening. It helps you stay in tune with what people are saying about your brand across various online platforms. It’s like having a radar for your brand’s online reputation, allowing you to take proactive measures in real time.

Key Features:

1. Mention Analytics and Sentiment Analysis: Understand the sentiment behind conversations about your brand, whether they’re positive, negative, or neutral. Brand24’s AI for social media marketing provides valuable insights into who’s talking about your brand and how it’s being perceived.
2. Discussion Volume Chart: Visualize fluctuations in the volume of discussions surrounding your brand. This chart highlights sudden changes, enabling you to address any emerging issues promptly and effectively.
3. Customizable Alerts: Tailor alerts to your preferences, and you’ll be notified whenever there’s a spike in negative mentions or discussions on high-traffic websites. Stay informed and take action when it matters most.

Pricing:

Brand24 offers four plans to suit different needs, starting from $79 a month for the Individual plan and going up to $399 a month for the Enterprise plan when billed annually. Each plan comes with varying levels of mentions per month, update frequency, and AI tool capabilities. Enjoy a 14-day free trial with no credit card required to explore the platform’s features.

6. Predis AI– For Generating Video and Carousels

Predis.ai is your lifesaver when you’re in urgent need of creating engaging social media content. This AI-powered tool helps you generate captivating videos and carousels with just a simple prompt, saving you from the stress of starting from scratch.

Key Features:

1. Instant Content Generation: With as little as a four-word prompt, Predis can whip up multiple posts for you in no time. Whether it’s copy, images, or video, this tool has you covered, ensuring you have a variety of content to share with your audience.
2. Customizable Templates: Choose from classic posts with captions and images or opt for Instagram carousels. Predis.ai provides a selection of images with cohesive designs and basic copy that you can easily personalize to suit your brand’s voice and style.
3. Stock Video Integration: While Predis doesn’t generate videos from scratch, it utilizes your prompt to search a stock video library and create captivating video posts. Complete with text, images, and animations, these videos are ready to grab your audience’s attention.

Pricing:

Predis offers a free plan allowing you to create 15 AI-generated posts per month and run ten competitor analyses. For more advanced features, there are three paid plans available, starting from $27 a month and going up to $207 a month. Each plan offers different levels of AI-generated content and competitor analysis, along with access to AI chat.

7. FeedHive– For Content Recycling and Conditional Posting

FeedHive is like your best friend for making sure your social media posts stay interesting. It helps you recycle and schedule posts so your content stays fresh on all platforms. It’s basically an AI for social media marketing that guides you in reusing and improving your content to reach more people effectively.

Key Features:

1. AI Writing Assistant: FeedHive’s AI Writing Assistant, like ChatGPT, creates posts from your prompts and gives useful tips for social media. Use its suggestions and advice to improve your posts.
2. AI-Powered Performance Predictions: Use AI to predict how well your posts will do. See how engaging your content might be even before you share it.
3. Content Recycling and Conditional Posting: Use AI to recycle old posts, giving them a fresh spin for the same or different platforms. Also, use conditional posting to automatically take actions, like posting a comment with a link, when certain engagement levels are reached.

Pricing:

FeedHive’s Creator plan costs $19 per month. It includes an AI Writing Assistant and supports up to 4 social accounts. Higher-tier plans unlock additional AI for SMM capabilities, such as hashtag suggestions and performance predictions. Start using FeedHive now to improve your content strategy easily.

8. SparkToro– For Audience Research

SparkToro helps you learn a lot about the people you want to reach. It uses AI to study customer data deeply and gives you thorough audience research. This way, you get to know your customers better than ever.

Key Features:

1. AI-Powered Audience Research: SparkToro uses AI to study lots of social media profiles and websites. It finds important details about what your audience likes and how they behave.
2. Comprehensive Audience Insights: Get loads of info about your audience! Find out their top words, favorite hashtags, gender, jobs, interests, and what they like on social media.
3. Enhanced Targeting: Use the info from SparkToro to make your marketing strategies better. You’ll know what hashtags matter and what content your audience likes. This helps you aim your marketing efforts more precisely and connect with your audience more meaningfully.

Pricing:

SparkToro has a free plan with basic features. You can do 20 searches each month and see some results. If you need more, there are paid plans starting from $38 to $225 per month. The personal plan lets you do 50 searches monthly, and the agency plan gives you unlimited searches so you can do thorough audience research without any restrictions.

In essence, AI tools offer invaluable support for enhancing your social media marketing efforts. From content creation to generating images and videos, these tools hold the potential to help you achieve your marketing objectives effectively. Now, it’s time to move on to our final section and wrap up this discussion.

Final Section

In conclusion, we’ve explored the incredible world of AI for social media marketing, from its practical applications to the diverse range of AI tools available. From automated content creation, finding influencers, and social listening to insightful audience analysis, AI tools offer endless possibilities.

Now, with the help of this newfound knowledge, it’s time to dive in and harness the power of AI for your social media strategy. Remember to start small, experiment with different tools, and adapt to what works best for your brand. So, why wait? Level up with AI and make your social media shine!

Further Reads:

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Top 12 AI Assistants of 2024 for Maximized Potential!

11 Must-Try AI Tools for Market Research in 2024!