Think email is past its prime? These email marketing stats will surely change your mind!
The Internet has fundamentally changed the way businesses and customers interact. Status Updates, Likes, Stories, and Tweets are a few of the many ways marketers communicate with a customer or prospect.
New ways of reaching customers like Influencer marketing, chatbots, Facebook ads, etc. have opened up faster ways of reaching out to potential buyers and improving your marketing results.
With so many new and advanced opportunities at our disposal, why are we even discussing email marketing, right? It’s an ancient way of reaching out to customers and is not that effective…or is it?
Well, we dug deep into the effectiveness of email marketing in 2022 world and the results we found are going to shock you, no joke!
It turns out, email is still every marketer’s best friend. Not just marketers, consumers don’t mind receiving emails too.
A report by Statista indicates that 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.
Email Has Stood The Test Of Time 🕐
The email has stood the test of time and has grown to be an important part of any marketing strategy.
More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets, proving that email marketing is still a critical and strategic component of any company’s marketing mix.
The Newoldstamp email signature marketing platform shared in their report that 66% of businesses consider email as their primary communication channel. Moreover, the same study states that more and more professionals start seeing day-to-day correspondence as a marketing tool as 62% of the respondents use their sign-offs for branding, driving traffic to the website, lead generation, and other marketing purposes.
Since the number of ways a business communicates with its customers continues to increase day by day, it creates immense competition between these various communication channels as we all try to find better ways of engaging our audiences.
Brands are continually getting distracted by the “shiny new platform” syndrome, creating the perfect opportunity for you to up your email marketing game, especially when email generates $38 for every $1 spent, which is an astounding 3,800% ROI!
If you’re still hesitant, we’ve curated a list of some astounding email marketing statistics for 2022 to demonstrate just how powerful email can be. Read on…
Email Marketing Stats That Will Make You Amazed!
Email Marketing Stat #1:
Global email users amounts to 3.9 billion users in 2019.
This figure is set to grow to 4.3 billion users in 2022 (Statista, 2019).
As a comparison, there are 3.5 billion social media users worldwide. Though both stats are close, email still has the upper hand in terms of reach over social media.
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Source: Statista
Email Marketing Stat #2
269 billion emails are sent on a daily basis!
In 2017 alone, 269 billion emails were sent and received each day. This figure is expected to increase to over 333 billion daily emails in 2022. Conversations via email clearly show no signs of slowing done!
Source: Statista
Email Marketing Stat #3
Email generates $38 for every $1 spent!
Talk about ROI! Email marketing provides a mind-blowing 3800% return on investment for brands and marketers. Time to take it more seriously!
Source: Litmus
Email Marketing Stat #4
87% of marketers use email campaigns to nurture their audiences.
Content Marketing Institute’s 2019 B2B Content Marketing Research reveals that almost 90% of marketers use email campaigns to nurture leads and improve their marketing efforts.
Source: Content Marketing Institute
Email Marketing Stat #5
93% of B2B marketers use email to distribute content.
B2B marketers are all in for email marketing as nearly every one of them uses email to distribute their content while only 26% use Instagram. If you are a B2B marketer and not using email, you are missing out on a lot!
Source: Content Marketing Institute
Email Marketing Stat #6
Personalized email subject lines boost open rates by 50 percent.
The average email open rate is around 20% but when you personalize your emails, it goes up to as much as 50% according to Yes Lifecycle Marketing report. Make sure to add a bit of personal touch whenever crafting your next email subject line.
Source: PRNewsWire
Email Marketing Stat #7
81% of SMBs still rely on email as their primary customer acquisition channel.
Email is one of the primary customer acquisition channels for small to medium-sized companies, but 80% of them also rely on email for customer retention! Email is still giving a tough competition to social media and SEO in terms of helping businesses acquire and retain new customers. Creating email newsletters using responsive newsletter templates is increasingly becoming a vital acquisition strategy by marketers.
Source: Emarsys
Email Marketing Stat #8
The average open rate for a welcome email is 82%.
Make sure to include some relevant information, a CTA, or the next steps a person needs to after opening up your welcome email to fully take advantage of that awesome rate!
Source: 99firms
Email Marketing Stat #9
91% of shoppers want to hear from companies they do business with via email.
Shoppers are actively seeking new offers, discount codes, exclusive access to sale and email is still the most preferred channel of receiving that information by consumers.
Source: Sleeknote
Email Marketing Stat #10
Sending three abandoned cart emails results in 69% more orders than a single email.
People often put items in their online shopping cart, only to then leave without completing the purchase. Your business can make use of email marketing to get those customers to complete their purchase by sending abandoned cart emails as they tend to get the job done.
Source: Oberlo
Email Marketing Stat #11
Adding videos to your email content can boost click rates up to 300%.
Making your email interactive and fun to read is the way forward. With so many digital distractions, marketers cannot get the attention of their prospects via bland emails. Spruce up your marketing game with videos, slideshows, GIFs, and more for fully capitalizing your email marketing efforts.
Source: Salesforce
Email Marketing Stat #12
Nearly half (49.1%) of all emails are read on mobile devices throughout the world.
Make sure your email newsletters are mobile optimized. If not, you are potentially losing 50% of your audience just because of this minor error!
Source: EmailMonday
Email Marketing Stat #13
Over 350 million dollars will be spent on email advertising in 2019.
It’s estimated that the U.S. will spend over 350 million dollars will be spent on email advertising in 2019.
Source: Backlinko
Email Marketing Stat #14
16% of all emails never make it into the inbox.
Email deliverability can really make or break an email marketing campaign. You can spend both time and resources on crafting the perfect email but if it never reaches your audience, all your effort goes down the drain.
Source: OptinMonster
Email Marketing Stat #15
59% of marketers say email is their biggest source of ROI.
We have already covered the massive ROI email marketing can provide. It’s no doubt then, for 59% of marketers, email is their biggest source of return on investment!
Source: Wordstream
Email Marketing Stat #16
82% of workers check email outside of normal business hours.
Marketers often send emails during typical business hours thinking it’ll have the most impact on their open rates. However, since more than 80% of customers are still checking their emails outside of work, it’s a good tactic to schedule your emails outside working hours when there might be less competition for attention.
Source: Statista
Email Marketing Stat #17
People check their personal email account more than 10 times a day.
More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
Source: Hubspot
Email Marketing Stat #18
68% of millennials say promotional emails have influenced their purchase decisions.
Over 2 in 3 (68%) of millennials said that promotional emails impacted their purchase decisions at least on a few occasions according to Fluent. They also found that promotional emails were 10% more effective at inspiring millennials to take action compared to emails sent to older age groups.
Source: MarketingDrive
Email Marketing Stat #19
iPhone is the most popular mobile client for reading emails
Apple’s iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent. Make sure to study Gmail’s email guidelines (so as to not get blocked by Google) and keep in mind iPhone’s screen sizes to make sure your email looks good on the reader’s screen.
Source: Litmus
Email Marketing Stat #20
99% of consumers check their email every day.
Lastly, nearly everyone checks their email every day. Email is as much a part of everyday life as Facebook, Instagram, or any other cool new social media platform!
Source: OptinMonster
Email Marketing Stat #21
77% of customers open emails solely because of the discounts offered.
It shouldn’t come as a surprise to you but a whopping 77% of customers only open up your brand emails to know about discounts. Now you know a sure-fire way to increase your open rate- offer discounts!
Email Marketing Stat #22
68% of email recipients report email as spam based solely on the subject line.
Subject lines are undoubtedly the most important part of your email marketing strategy. If your subject line even remotely suggests that it’s spam, customers have no problem to mark it as spam or delete it without even opening them up. A good rule of thumb should be to test your subject lines using an email subject line tester tool.
Source: Invesp
Email Marketing Stat #23
CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
However, they also have a higher bounce rate, though, and just slightly higher complaint rates.
Source: Wordstream
Email Marketing Stat #24
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
Statistics have shown that consumers who purchase products through email spend 138% more than those that don’t receive email offers. Another reason to up your email marketing game and start taking email seriously!
Source: JeffBullas
Email Marketing Stat #25
80% of users are likely to delete an email if it isn’t mobile-friendly.
As we have already discussed, almost 50% of all emails are opened on a mobile device. If that didn’t convince you to make your emails mobile-friendly, the fact that 80% of users are likely to delete an email if it isn’t mobile-friendly definitely will!
Source: CleverTap
Final Words…
And there you have it, folks! 25 insane email marketing stats for 2022! Shocked? Excited? We know the feeling!
Email is a great personal way to reach out, doesn’t get lost in social media feeds, and people are still using it daily! Enough reasons for brands and marketers to create awesome email marketing campaigns and newsletters to drive results from their audiences!
Further reads:
- 21 Collaboration Statistics That Show The Power Of Teamwork
- 14 Email Tracking Software You Ought To Try!
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