We curated an extensive list of some of the most mind-blowing Instagram stats every marketer should know about in 2019! Read on…
Instagram is showing no signs of slowing down. The popular photo and video sharing app have now over one billion users, 500 million of those are using the app on a daily basis! These are staggering numbers for a platform that’s just 7 years old. Instagram has become “the” place for millennials to share parts of their lives with friends. Beautiful photos, videos, disappearing stories, live videos – all make a wonderful experience for the users.
Top Instagram Statistics Every Marketer Should Know in 2019
If you are a marketer in 2019 and are not utilizing or just can’t see the immense opportunity that Instagram has laid down upon us, these Instagram statistics might help!
We have curated a list of some shocking as well as eye-opening Instagram statistics that’ll make rethink how you think about the platform. Go through these statistics one by one, internalize them, and the plan your marketing strategy accordingly. You ready? Let’s go!
1 billion monthly active users. (June 2018)
A billion users mean Instagram is only behind its parent company Facebook (1.4 billion) and YouTube. However, Instagram is ahead of most other social network sites, including Twitter (who has 68 million) and Pinterest (250 million).
Nearly 500 million daily active users. (June 2018)
And those daily active users are continuously contributing to the platform as ver 95 million photos are shared on Instagram on a daily basis. Talk about an engaging community!
Brands post an average of 27.9x per month.
Brands show up on Instagram every single day of the month. Which is why it’s imperative for your business to keep producing quality content regularly and keep a posting schedule ready for Instagram.
70% of users look up a brand on Instagram.
Another BIG reason why marketers and businesses need to be on Instagram. Your potential customers are actively looking out for you on Instagram and if you don’t have a business page ready yet, you are already losing out on their business.
More than 200 million users visit a business profile at least once daily.
From automobile spare parts to t-shirt, people are visiting business profiles regularly to check out fresh new products and services.
The Like button is hit an average of 4.2 billion times per day.
The like button is hit around 4.2 billion times day! Which shows that Instagram’s community is not there to passively consume content but to regularly engage.
Instagram images get an average of 23% more engagement than their Facebook counterparts.
As we mentioned above, Instagram’s audience is highly enthusiastic about engaging with the content and as a result. Instagram images see a significantly higher rate of engagement than their Facebook counterparts.
Brands on Instagram regularly see engagement from ~4% of their total followers.
You might be thinking that 4% is not a great number to boast about but when you compare it to Facebook’s <0.1% follower engagement, Instagram looks like an engagement behemoth!
7 out of 10 Instagram hashtags are branded hashtags.
Branded hashtags are easy to track and encourage the use of user-generated content (UGC). Since people are more likely to follow or buy from you if your friends are talking about it, branded hashtags are a great marketing strategy being deployed really well on Instagram.
11 is the magic number for hashtag usage.
Even though Instagram allows the use of a maximum of 30 hashtags per post, the magic number seems to be 11, according to a report. Use at least 10-15 hashtags to allow your Instagram post to be discovered from various niches, which ultimately leads to more brand exposure and brand equity.
Brands see engagement rates 10x higher on Instagram than they do on Facebook.
It is 54 times higher than Pinterest and 84 times higher than Twitter! Instagram all the way!
80% of users follow at least one brand on Instagram.
80% is a LOT! Make full use of this opportunity by converting your account into a business account. An Instagram Business profile allows you to add additional contact information like your company email, phone number, and address that isn’t available for personal profiles.
60% of users learn about new products through Instagram.
While Instagram is a visual platform and people expect nothing but awesome pictures from other users- be it their friends or businesses- don’t shy away from occasionally letting people know about the products or services you provide. If you don’t want to mess up your “feed aesthetics”, post about your products in Instagram stories!
Posts containing or featuring User-Generated Content (UGC) has a 4.5% higher conversion rate than non-UGC posts.
When other users post about your business, it leads to a higher degree of trust amongst their peers about your brand. And higher trust often leads to high conversions. Make sure to create branded hashtags and ask your followers to use it to share their side of the story
Posts with locations get 79% more engagement.
Geotagging can help your business to appear in the search feed when a user looks for a certain location. This increases your overall brand reach and helps you target customers you weren’t able to reach out to before.
60% of the top brands use the same filter for every post.
Consistency is the key to success. And Instagram is no different! Brands use the same filter for each post to maintain a coherent narrative and make their brand instantly recognizable by its followers.
90% of the top 100 brands are on Instagram
Enough reasons for you and your business to take Instagram seriously 😉
Longer hashtags get more results. Hashtags that contain an average of 21-24 characters perform better than shorter hashtags.
This is an interesting one. Longer hashtags do well because they are usually really specific to a business, landing them in the category of branded hashtags. Thus, they appeal to a niche audience, making your Instagram post highly engaging. On the flip side, using shorter hashtags like #goodvibes is so generic and broad that your post is likely to get lost in the sea of images.
1 in 4 Gen Z and Millennials actively seek stories of products and services they are considering buying.
Whenever you post something on Instagram, don’t forget to give your followers a heads up about the post by putting it up on your Instagram story. Being a relatively new feature, Stories get a lot of views and user engagement.
Story Ads increase ad recall, purchase intent, message association, and CTR.
Thanks to Snapchat, people are already well versed with the concept of stories and actively seek out new stories from their friends as well as brands. Hence, it’s no surprise that Story ads increase ad recall and have a high CTR.
There are 400 million users watching Stories on a daily basis.
Which means that 80% of all daily active Instagram users watch Instagram stories just as often as they’re checking their feeds. Your business clearly shouldn’t be ignoring Stories!
72% of users have bought a product they saw on Instagram.
It shows that people are actively looking out for products and services on Instagram and not just pretty pictures of beaches in Hawaii!
When Instagram introduced videos, more than 5 million were shared in 24 hours.
Videos are a very engaging form of communication as they can get your message across more thoroughly. Experiment by putting our videos on Instagram or going live and see if your fans enjoy watching them or not.
96% of US fashion brands are on Instagram.
If you are in the Fashion business, there’s no better place to be then Instagram.
95% of U.S. Instagrammers use Youtube
If your business has a Youtube channel as well as an Instagram account, you might want to consider cross-promoting them both and telling a coherent story throughout the customer journey.
Can you really doubt the massive reach and influence Instagram is having on the world right now? After seeing all of these statistics, you really can’t deny the incredible marketing capabilities Instagram has. If you are a marketer or business owner in 2018 and not using Instagram for promoting your products or simply engaging with your fans, you are missing out on a lot of business to your competitors. Hope these Instagram statistics will light up a fire inside you to get creative with your Instagram strategy and take your business to newer heights!