Brand Assets: What Are They & Why Are They Important?
We want you to imagine your favorite brands. What comes to your mind? It’s not just a logo, a color, or a font – it’s a symphony of elements that…
Promotion Strategy: What is it and How to Create it?
Hey there, did you know that the concept of promotion dates back to ancient civilizations? From Egyptian merchants shouting about their wares to medieval town criers announcing the latest news,…
AIDA Model: How To Connect & Engage With Your Customers?
Picture yourself in a bustling marketplace, where products are clamoring for attention. How can you make your brand the talk of the town? Meet the AIDA model – your friendly…
Sales Prospecting Techniques That Work Effectively!
In the thrilling world of sales, where fortunes are made and dreams are realized, prospecting is the fuel that ignites the fire of success. Prospecting, the art of finding and…
How To Start A Good Sales Conversation and Build Trust?
Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships. – Stephen R. Covey In the dynamic world…
What is Soft Selling & What are the Techniques? (Soft Vs Hard Selling)
Here’s the thing about customers in the new age – they are more educated and aware than before. They already know everything they can about the products or services they…
What is Attention Economy?
We live in a world where attention spans are dwindling, and so it has become one of the most important things to focus on. But did you know that there…
Prospect Vs Lead: What Makes Them Different? (Plus Types)
Hey there, curious minds! Did you know that leads and prospects are like peanut butter and jelly – great together but different in taste? Welcome to the world of sales…
Performance Management: Improve Employee Engagement & Productivity!
Managing the workforce in the 21st century can be overwhelming, as employees now seek more than just a job—they want a fulfilling experience. Outdated employee engagement methods may fail to…
Performance Appraisals: Importance, Types, and Best Practices!
If you own a company with thousands of employees, you’ll have to figure out who is facing difficulty in the work, who is excelling in the job and who is…
