“Business has only two functions – marketing and innovation.” ~ Milan Kundera So you have got an awesome product, a full-proof business plan, a ton of investor money, and a…

Did you know that a lack of clear goals accounts for 37% of project failures? Not defining the deliverables, timeline, and expected result could lead to disastrous results for your project….

The greatest asset a marketer has is time. Stating marketers are a busy bunch would be a huge understatement. With digital marketing evolving at a rapid pace, it’s hard to…

According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail! What do you think the reason for…

“Alone we can do so little, together we can do so much.” — Helen Keller Helen Keller wrote these words in 1888 and they are still true today: Everything is effortless…

Crafting a letter of recommendation can be a little daunting, especially when the person you’re writing it for is counting on you to crack that dream university or job! These…

Worried about starting a new business or trying to expand one that already exists, But wondering how?! Well, why not start with the ultimate process that can make or break…

Intimidated by all the gazillion ideas you came up with while planning out your content marketing strategy, and wondering where, to begin with. Well, we are here to help you…

Crafting a strong marketing strategy performs as the foundation of any prospering business. Having a descriptive marketing strategy works like a north start when formulating a business plan. Sounds easy,…